Park City Professional Artists Association
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Social Media for Artists presentation May 12, 2016, at the Kimball Art Center.
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Park City Professional Artists Association
- 2. You Need It! Where is your advertising dollar going? • TV • Radio • Print • Direct Mail • Coupon Books • Phone Books
- 3. You Need It! What is your best advertisement?
- 4. You Need It! Social Media is Permission versus Interruption
- 5. You Need It! Social Media is Customer Driven • Conversation • Communication • Ratings • Reviews • Customer Support • Customer Driven Ideas, Programs and Products
- 6. You Need It! Social Media is Inexpensive Posting information on the web is FREE Information is posted on the web FOREVER Potential Customer Reach is UNLIMITED
- 7. You Need It! Social Media is Everywhere
- 8. You Need It! Which Social Media Site Is Best For You?
- 9. You Need It! Facts About
- 10. You Need It! Advantages and Disadvantages #1 Social Media Site More than ½ users log on every day “One Stop Shop” Feature rich Easy to share images, videos, links Unlimited coverage and reach Easy to target advertising Easy to get lost in the crowd Some users use it just to socialize Can be complicated to learn tools Frequent platform changes TOO MANY RULES!!! Love it or hate it Algorithm limits reach
- 11. You Need It! Let’s Talk About
- 12. You Need It! Advantages and Disadvantages Simple interface Following is not mutual Advertisements are not as prevalent Easy search features Great for customer service Same interface for personal and business Feed can be overwhelming Posts limited to 140 characters Spamming problems Sometimes overloaded Not visual Same interface for personal and business
- 13. You Need It! You Gotta Try
- 14. You Need It! Advantages and Disadvantages Easy to share Share YouTube link on other sites Tagging with keywords helps search Owned by Google = helps SEO Equipment and editing tools required Interface is not intuitive No text to scan for search Best videos are less than 3 minutes Older videos don’t rank high
- 15. You Need It! Have an interest in ?
- 16. You Need It! Advantages and Disadvantages Easy interface Very visual Interactions consist of repins, comments No separate business profile Higher conversion rates than other social sites Images not time decay dependant No targeting Congested newsfeed Search is limited Copyright issues No advertising
- 17. You Need It! Intrigued by ?
- 18. You Need It! Advantages and Disadvantages Quick, easy, “real-time” photo sharing 20 famous filters mimic professional editing Other effects like framing, angling, Interactions consist of likes, comments No separate business profile Almost exclusively mobile app Videos are only 15 seconds long Should connect to other social account No targeting No advertising Young demographic
- 19. You Need It!
- 20. You Need It! Advantages and Disadvantages Great way to showcase your expertise Drive readers to your website Share your thoughts and opinions Easier to update than a website Great source of material for other sites Lead generation Great for SEO Time consuming Writer’s block Difficult finding unique content TIME COMMITMENT! You must be able to write! OR You must be humble and hire a ghost writer and editor! -GING
- 21. You Need It! Social Sites for Artists
- 22. You Need It!
- 23. You Need It!
- 24. You Need It!
- 25. You Need It!
- 26. You Need It!
- 27. You Need It! More, more and more • Google+ • LinkedIn • Folksy • Art station • Tumblr • Flickr
- 28. You Need It! 10 Ways To Make Social Media Work For You
- 29. You Need It! 1. Don’t Get Overwhelmed!
- 30. You Need It! 2. Fill Out Your Profiles Completely
- 31. You Need It! INCLUDE YOUR WEBSITE PHONE NUMBER AND ADDRESS Need I say more?
- 32. You Need It! 3. Be Social
- 33. You Need It! 4. Let Them See The Real You
- 34. You Need It! 5. Always add photos, videos , links & hashtags
- 35. You Need It! 6. Post Regularly
- 36. You Need It! 7. Create Events
- 37. You Need It! 8. Show Your Badges, Profile Names
- 38. You Need It! 9. What about security and privacy?
- 39. You Need It! 10. Keep It CRISP! Check sites every day or a few times a week Respond to comments from connections Inform your connections Search for new connections Peruse other sources for interesting information Log out and get back to work!
- 40. You Need It! 10. Be Authentic Transparent Respectful Approachable Responsive Careful Have Fun! Creative Active Truthful
- 41. You Need It! Face it …Social Media Marketing • Media Channel Analysis • Profile Creation and Development • Site Maintenance and Monitoring • Mobile Marketing • QR Codes • Reputation Monitoring • Training • Ghost Writing • Point of Purchase Displays • Strategic Planning and Partnership • Creative – Insightful • Personal - Professional - Proactive
- 42. Face It! Social Media Marketing Sue Ann Kern 435-201-8610 SueAnn@FaceItSocialMedia.com www.FaceItSocialMedia.com www.linkedin.com/in/sueannkern www.facebook.com/faceitsocialmedia @SueAnnKern Sue Ann Kern – Face It Social Media Face It! Social Media Marketing
Notes de l'éditeur
- Smart Insights Email: open rate is about 20% click through rate is about 2.5% eMarketer: Television will grow 2.5% this year, compared to 27% for social in 2016. In the long term, TV ad spending will continue to grow by about 2% a year. But by 2020, TV ad spending’s share will drop below one-third of total media ad spending for the first time in the US. Social media advertising will increase by 27% in 2016, 20% in 2017 and 18% in 2018, the agency say Meanwhile, eMarketer has increased its projections for digital ad spending since the Q3 forecast. Total digital ad spending will increase 15.4% this year, to $68.82 billion.
- Nearly 2.1 billion people have SM accounts worldwide (about 1/3 of the world’s population) 9 out of 10 Internet users visit a Social Media site monthly 5 1/2 hours/month average are spent on Social Media sites 93% of B2B, 86% B2C marketers use social media More than one-half (52%) of surveyed small and medium-sized businesses (SMBs) say they use social media to promote their businesses Critical for showing up in online search engines BIA/Kelsey,Pew Internet, Ipsos Open Thinking Exchange, Emarketer, Neilson
- #1 Social Media Platform – 1.58 billion monthly active users 72% of all SM users utilize Facebook 20 minutes is the average time spent per facebook visit – 8.3 hours per month More than 30M local businesses have a Facebook presence 58% users are women, but 42% are men Most active users are between 18-49, but 45% of those 66 years and older use Facebook. Neilson Online, Pew, comSource, Pooky Shares Example Carrie Reichardt – show apps, about, liked by this page
- Over 1.3M registered users 23% of all Internet users use Twitter Drives visits to more than 17,000 websites Majority of users are 25-54 years old The average Twitter account has 208 followers (HubSpot) Hubspot, Digital Buzz Blog, ComScore, Pew Research hashtags using hashtagify.me Show @lensculture shows other messages, retweets, his images
- 1 Billion users YouTube, owned by Google, is the world’s 2nd Largest search engine Every minute, 60 hours of video are uploaded to YouTube 4 Billion views per day Over 6 Billion hours of video are watched each month Easy to share and link to other social sites Great place to store and reference your videos Helps SEO But you must be able to produce and edit video Craig Smith, Social Media Examiner, Jeff Bulas Create how-to videos, how it’s made videos, Show “photography” search results, Lena Danya youtube.com/lenadanya
- 100 Million Users. 500,000 businesses 85% Female Grown over 4000% in 2012 Ties with Twitter for social traffic to websites Craig Smith, Pooky Shares, Jeff Bullas, MediaPost Look at Donna Watson Artist
- Upload photos and short 20 second videos Quasi - professional editing Primarily a mobile app No hyperlinks Over 400 Million users Users spend over 4 hours/month on the site More than 5 Billion photos uploaded daily 40% of brands use Instagram for marketing Facebook acquired Instagram in April 2012 for $1 Billion Instagram appeals most to urban residents and 18-29 year olds, 90% are under 35 Craig Smith, All Things D, Business Insider Look at ellisoconnor
- Gramblr
- SocialMediaToday Term “Blog” coined in 1997 web-log HubSpot : companies that blog welcome an average of 55% more visitors to their website than companies that don’t. Plus, because the blogs generate more external website links and indexed pages, the company’s search rank increases. Over 200M blogs Social media sites and blogs reach 80% of all U.S. internet users. (Mindjumpers) B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B) “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot. 92% of of blog users who posted multiple times a day acquired a customer through their blog, a figure that decreased to 66% for those who blogged monthly and 43% for those who posted less than monthly.” (Marketing Charts) The most popular frequency for blog posting is weekly (60% of bloggers). Just 10% post daily. (Marketing Charts) Blogs are the single most important inbound marketing tool. “When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%. (Marketing Charts) show ryanstudio.blogspot.com
- Users assemble their portfolio of their work, organized by project Project views, project appreciations Average 75 million page views per month Job posting board Includes ProSite DIY fully customizable web design app (like Weebly and Joomla) for portfolio websites links to your url Owned by adobe View Martin Rak
- Running since 2000 Considered the world’s largest online community of artists and art lovers 39 million users, 65 million monthly visitors, 2.5 billion monthly page views Users can share their work and put it up for sale via collections. There are also extensive forums as well as networking features linked to user profiles. Journal for updates that alerts followers Core membership for $15/month or $50/year gets you: No ads, discounts on prints, core symbol on your site, option to beta-test and change your username Look at maxre
- Dribbble is an original twist on the traditional design portfolio site: instead of posting finished work, users post snapshots of works in progress, to receive feedback and encouragement from fellow designers. Developed by Rich Thornet, who wanted to play pro-basketball for was trapped in the body of a software developer. It’s own language: New images – shots 1st user upload – debut Collection of shots: bucket Can upload 24 shots per month (prevents spams and causes more selective uploads) If your work gets responses, it’s called a rebound. Get enough rebounds and you make it to the playoffs. Uploading to the site requires an invite from an exisiting user Find me button, Design Tickle is a dribbble showcase magazine that curates work form the site based on a theme 306,000 million visits/month Free, but also a $20/year ad $100/year Show Logan Faerber
- Marketplace for hobbyists to professional merchants and artists Etsy charges $0.20 listing fee plus 3.5% fee for sales complete on the website 25M active buyers, 1.6M active sellers Go to KevinInmanArt
- Launched in 1997 Around 100,000 socia followers Largest and most active job board Look for Valeria Verkhovodko
- Start with 2 or maybe 3 Facebook can’t be ignored Do you enjoy Twitter? Do you prefer Pinterest? Where do you frequent? If these are of interest to you, they probably will be where your fan base will lie Cross post – but don’t cut and past Different languages for each site
- Take advantage of background images Keep your branding consistent Choose your thumbnail so people can recognize you Use custom tabs in facebook Consider using the word “artist” ”photographer” “sculptor” in your profile name to help with search Load the profile with information about your services, products
- Follow follow follow follow follow If you want others to follow you, why wouldn’t you want to follow them? Where do you frequent? Who do you like? Who are THEY following? Engage/share/comment/like Make sure your posts are engaging, add value, add humor Stay away from religion and politics Acknowledge comments from others Engage in conversations
- Don’t’ be too salesy Only about 25% of your posts should be about selling your product Don’t just post the name of your piece, tell the story behind it Show art installations, show “how it was made” Use a cliffhanger – show the art in progress Create a personal message
- Draws attention to your post in the feed Adds credibility Use hashtags to help people find your posts “Hashtags are a friend who introduces you to everyone at a party” Use hashtags to put your photos in galleries or collections (use albums in Facebook)
- Don’t be a hit and run poster When to post: FB RFSS 1-3pm TW WFSS 5PM+ LI TWR 7:30-8:30am 5-6 pm before and after workday G+ 9-10am Instagram 2-3pm 8-9 pm when kids get out of school and after homework Vary times of day,Vary the days Scheduling Software: Facebook, Hootsuite, SocialOomph Link Facebook/Twitter/LinkedIn
- Create Events on Facebook Post on Eventful, Meetup and Eventbrite Community Calendars (KPCW, Park Record) Open houses Exhibitions
- Website Email signature Marketing Materials Point of purchase diplays Hyperlink the badge to your social media profile Also – have share buttons so that your connections can share your information with their connections
- It is reasonable to have concerns about viruses and malware which can affect the company’s IT system. It is also a valid concerns about imperiling the company’s reputation and the potential for confidential company information to be leaked. However, this can happen with or without social media. If your company has internet access, you have the potential for viruses. And it doesn’t take a computer for a disgruntled employee or customer to damage your reputation. Plus, many of these people are on social media personally, so they will talk regardless of whether or not your company participates. The key is to join the conversation, monitor your online reputation. Pay attention to privacy settings. Do what you can to avoid the problem in the first place, and then act immediately if anything is found. Implement firewalls and update anti-virus software Enact a companywide Social Media Policy Educate and train staff about appropriate online activity Upload software that regulates employee social networking activity Monitor your company’s reputation