Google Plus is the backbone of the Google Ecosystem. How can businesses and Developers take advantage of this and how to implement the analytics for Social. Youtube is Google's second Social platform. How can businesses take advantage of the ecosystem and how does Youtube be social.

1. Youtube and Google+ For Engineers
Brett St Clair
Head of New Products SSA (Youtube, G+,
Mobile and Display)
February 2013
Google Confidential and Proprietary

2. IT’S EVERYTHING YOU LOVE ABOUT DIGITAL
CONTROLLED
MEASURABLE
TRANSPARENT

4. YouTube South Africa in numbers
90M
Available views p/m
7.5M
Hours watch time p/m
4.1M+
Unique visitors p/m
Generation
30%
Mobile + Tablet traffic
19%
Audience under 24
YouTube Confidential and Proprietary
Source: Google YouTube Internal. Period: 2013.

5. TV Everywhere, an OPEN platform
Users have a choice of
anything

6. Example of great creative execution..

7. February 2013
Google Confidential and Proprietary

8. Views and Popularity
Discovery
Demographics
Community Engagement
Audience Attention/”Hot Spots”
Google Confidential and Proprietary

9. Youtube – What can I do with the APIs
February 2013
Google Confidential and Proprietary

10. Why use Youtube for your Media player
February 2013
Google Confidential and Proprietary

11. Google+ makes your entire Google experience better
Search
+People
Gmail
Chrome
+Relationships
YouTube
+Sharing
Maps
Play
+Recommendation
s
Google Confidential and Proprietary
Google Confidential and Proprietary

12. 500,000,000+
HAVE ENHANCED THEIR ENTIRE GOOGLE EXPERIENCE
Google Confidential and Proprietary
Google Confidential and Proprietary

13. http://www.youtube.com/watch?v=QgR6Y5nrTdQ

14. Yuppiechef.com grows a community of
food lovers and sells more kitchen tools
Goal
• Build brand awareness
• Increase customer engagement and remain top of
mind
• Acquire new customers through endorsements
Application
• Frequently shared rich content
• Used Circles & Communities to tailor specific
content to the right audience
• Feature Google+ badge on homepage
• Enabled social extensions on AdWords campaigns
Results
• 46% CTR uplift in AdWords due to social extensions
• More than 400,000 followers
• 32% uplift in Conversion Rate
Google Confidential and Proprietary

15. Google Confidential and Proprietary
Google Confidential and Proprietary

16. Google Confidential and Proprietary
Google Confidential and Proprietary

17. Google + What can I do with the APIs
February 2013
Google Confidential and Proprietary

18. “The Google+ Hangout enabled
us to deliver the high tough
custom-fit service our clients
experience in store and at
counter
-Liz Wright
Group Digital & e-Com Manager,
Clinique

19. Toyota Collaborator revolutionizes the test drive with social
car shopping before even entering the dealership
“The Google+ Hangout enabled
us to deliver the high tough
custom-fit service our clients
experience in store and at
counter
-Liz Wright
Group Digital & e-Com Manager,
Clinique

20. Soundation
Google Confidential and Proprietary
Google Confidential and Proprietary

21. Drive app installs, and personalize experiences using
Google Sign-in
Provide fast and trusted
sign-in
Customize your app
Grow your audience when
users pull friends to your app
Drive Android App installs
40% acceptance rate for OTA

22. All forms of analytics are important
February 2013
Google Confidential and Proprietary

23. February 2013
Google Confidential and Proprietary

24. Thank youwww.google.
com/+brettstclair
http://www.youtube.com/user/Google
February 2013
Google Confidential and Proprietary