This is a 6 hour project of a public service design event called GOVjam2012. Me and Hamidreza Nekooei worked on it for just 6 hours from the beginning up to visualizing the results, hope we can further our project at some proper time.

1. LOCA°LLECT
TEHRAN GOV JAM
(as a part of Global
GOV Jam 2012)
Hamidreza Nekoui and Saleh Baradaran Amini

2. LOCA°LLECT
Our Method and Tools
Discover
Define
Double
Diamond
Method
Design
Deliver Tools are From:
www.Servicedesigntools.org

3. LOCA°LLECT
Brainstorming on the Theme

4. LOCA°LLECT
Personas
Name: Maryam
Age: 41
Marital Status: Married (has a son)
Occupation: Housewife
Tech Usage: Phone in house, Cell phone (just for talking)
Lifestyle: Normally in the house, religious
(Goes to religious classes once a week)
(Goes out for shopping 2-3 times a week)
Takes care of her son, cooks, cleans …
Expertise: Cooking nice food
Warm and embracing
Talk to neighbors
(face to face or on the phone)

5. LOCA°LLECT
Personas
Name: Kaambiz
Age: 53
Marital Status: Married (has 2 daughters and a son)
Occupation: Home refurbishment (also is a good Plumber)
Tech Usage: Phone, Cell phone (very little texting)
Lifestyle: Normally in his workshop
(Only a few people know all his services so
does not get too many offers.)
Works in 2 shifts (morning – afternoon)
Does some daily shopping when returning
home
Expertise: Is a good plumber
Fixes almost anything (has some experience in
electrical, civil, HVAC systems)

6. LOCA°LLECT
Personas
Name: Ali
Age: 24
Marital Status: Single (but in a relationship)
Occupation: Student (Civil Engineering - Undergrad)
Tech Usage: Smart phone, PC, Tablet
Lifestyle: Outgoing, in-touch with friends,
Geeky, Online (most of the time)
Goes to university 4 days of the week
Not a good student ;) (average marks)
Expertise: Quick with learning software,
Some experience in Drafting
Handy-man (doing small things for people)

7. LOCA°LLECT
Needs & Offerings of Personas
I need a new desk and I need help in doing
I am always at work,
some book shelves in everyday choirs
don’t know if my kids
my room, but don’t sometimes.
are doing OK with their
know how much it We have many unfixed
homework or not.
costs to buy or make stuff stacked in our
I don’t get enough job
these. I also have 3 house, my husband is
offers, sometimes I
free days in a week home late and he
have to wait hours to
that I can work part- wants to relax in
get an offer to fix
time, it helps the weekends, I need
something.
family economy! someone to fix them.

8. LOCA°LLECT
Designing by Storyboarding the experience
1 2
I need a new
bookshelf in
my room.
Ali
My Needs:
I need a bookshelf.
Date: 5th of June 2012
3 4 I can build a
bookshelf for
30 $
Thanks, we Ali
will inform Ali.
1

9. LOCA°LLECT
Designing by Storyboarding the experience
Kambiz has told us
That he can build
Shelves for 30$ each.
Do you want to
Contact him?
5 6 Date: 5th of June 2012
Message: Sure
Kambiz has told us No Thanks
That he can build
Shelves for 30$ each.
Do you want to
Contact him?
Date: 5th of June 2012
7 8 Hurray! I’ve
got a new
book shelf.
Kambiz got
his money
and a week
of free Metro Ali
Tickets 2

10. LOCA°LLECT
Developing the service experience for all the users
My Story:
? Remember me? I am Maryam.
I cannot accept or deliver any services
outside of my house, I have to work at
home.
I don’t feel secure to accept anyone in
my house while my husband is out,
and at the same time want to keep my
privacy and don’t want to give away
my address and contact No. to
strangers.
A pipe in my house is leaking and I
cannot wait for my husband to come
home to fix this.
Can you help me?

11. LOCA°LLECT
Developing the service experience for all the users
1 Hi, how can 2 What is the
we help you? best way to
reach you?
I want my info to
Hi, One of remain confidential, I
the pipes want a plumber close
under the to me, can you tell me
sink is leaking how many choices do I
have?
3 4 You are lucky, there is
a plumber nearby that
has 2 badges and we
Kambiz is a plumber living ensure his work do you
100 meters away from the want me to call him
house marked.
He has 2 Honorary Badges already. and send him over?
A O
Yea, That is great,
thanks for helping. Maryam
B

12. LOCA°LLECT
Blueprint of designed service
Users
All the local
Users add their data
Users choose a service Services get delivered community connect
and their problems
provider based on to users and feedback and get to know/be
through any
their own interests is given heroes
touchpoint.
Front
Municipality Municipality informs
stage Municipality receives
distributes data and Municipality receives the Local community
problems and connects
informs Users that feedbacks and stores of Weekly heroes and
them to Local service
want to stay unseen of them in data bank. the stories and issue
providers near the user.
possible choices. badges.
Back
stage Data is analyzed and Feedback is analyzed .
Municipality Manages Badges are added to
user preferences are Badges & Gifts are
Connections the network.
targeted given.
Support
Data Bank of Local
Problems, Service Data bank is updated.
Providers and badges

13. A joint Public service design of:
Saleh Baradaran Amini:
•Saleh.amini@gmail.com
•http://www.facebook.com/saleh.amini
•http://ir.linkedin.com/pub/saleh-baradaran-amini/40/435/48a
Hamidreza Nekoui:
•hamidreza.nekooei@gmail.com
•http://www.facebook.com/hamidreza.nekooei TEHRAN GOV JAM
(as a part of Global
GOV Jam 2012)