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麥可 · 波特  case study
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學術貢獻 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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五力分析 ,[object Object]
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市場定位 ,[object Object],[object Object],[object Object]
產品市場定位戰略 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
產品市場定位過程 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
定位概念 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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麥可·波特 Case study 2003