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7 STEPS

TO MAKE YOUR

BUYER’S DECISION
SIMPLE

1. STREAMLINE COMMUNICATION

2. ANSWER QUESTIONS IN ADVANCE
Prospects ask questions.
Compile the top 5-10 inquiries
and post answers on your
website. It will save you and
your clients time in the future.

4. TURN AROUND PROPOSALS AND
CUSTOMER REQUESTS FAST
Don’t be the one slowing down
the sale cycle. Work lightening
fast with tools like
AppExchange and Chatter to be
as efficient as possible.

6. MAKE YOUR BUYER THE HERO
Don’t boast about yourself.
Provide the customer with
anything and everything you
can to help them succeed.
They want value, so give it to
them.

Keep it simple. Even complex sales can be
broken down to a level that is comfortable
to the customer. Once complexity is
eliminated, you’re well on the road to a
successful sale. Good luck!

Keep communication short and
sweet. In emails, you should be
able to convey your point in six
sentences or less. Be concise
and efficient at all times.

3. MAKE CUSTOMER RESEARCH A HABIT
Don’t ask your client questions
you can find easily on your own.
Use tools like data.com, Google
alerts, and sales intelligence
apps to distill information.

5. BREAK YOUR SALES
PROCESS INTO SIMPLE STEPS
Make it easy for the customer.
Always provide them with the
next step in the process and
answer questions promptly.

7. SELL WITH SINCERITY
Build a relationship with your
customers. By focusing on
them rather than just the sale,
you’ll earn trust and build a
good reputation.

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Mckinsey foundation level Handbook for Viewing
 

Seven Steps Buyer Decision

  • 1. 7 STEPS TO MAKE YOUR BUYER’S DECISION SIMPLE 1. STREAMLINE COMMUNICATION 2. ANSWER QUESTIONS IN ADVANCE Prospects ask questions. Compile the top 5-10 inquiries and post answers on your website. It will save you and your clients time in the future. 4. TURN AROUND PROPOSALS AND CUSTOMER REQUESTS FAST Don’t be the one slowing down the sale cycle. Work lightening fast with tools like AppExchange and Chatter to be as efficient as possible. 6. MAKE YOUR BUYER THE HERO Don’t boast about yourself. Provide the customer with anything and everything you can to help them succeed. They want value, so give it to them. Keep it simple. Even complex sales can be broken down to a level that is comfortable to the customer. Once complexity is eliminated, you’re well on the road to a successful sale. Good luck! Keep communication short and sweet. In emails, you should be able to convey your point in six sentences or less. Be concise and efficient at all times. 3. MAKE CUSTOMER RESEARCH A HABIT Don’t ask your client questions you can find easily on your own. Use tools like data.com, Google alerts, and sales intelligence apps to distill information. 5. BREAK YOUR SALES PROCESS INTO SIMPLE STEPS Make it easy for the customer. Always provide them with the next step in the process and answer questions promptly. 7. SELL WITH SINCERITY Build a relationship with your customers. By focusing on them rather than just the sale, you’ll earn trust and build a good reputation.