What’s wrong with most elevator pitches

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How to deliver the perfect elevator pitch to generate lots of new business leads for your small business - and how to avoid common pitfalls in many elevator pitches

Marketing Business Formation

WHAT’S WRONG WITH MOST
ELEVATOR PITCHES?
THE 9 BIGGEST MISTAKES & HOW TO CORRECT THEM
David Lynch
“Marketing Strategies to Grow Your Small Business” www.Saleswillgrow.com

TOO LONG & BORING
YOUR PITCH NEEDS TO BE
* NO MORE THAN 2-3 MINUTES LONG
* RELEVANT TO THE PERSON ON THE RECEIVING END
* INTERESTING WITH MORE BENEFITS & LESS FEATURES

IT MUST BE A CONSTANT WORK IN PROGRESS
* YOU NEED TO BE CONSTANTLY TWEAKING & IMPROVING
* UPDATE YOUR PITCH WITH YOUR EVOLVING BUSINESS
* ALWAYS SEARCH FOR BETTER WAYS OF DELIVERING YOUR PITCH

KEEP THE LANGUAGE SIMPLE
* TOO MANY SALES PITCHES ASSUME THAT THE CUSTOMER WILL UNDERSTAND
* Avoid Over Usage Of TECHNICAL JARGON
* EXPLAIN YOUR BUSINESS IN THE SIMPLEST POSSIBLE WAY

IT’S NOT ONLY IN THE ELEVATOR
* AN ELEVATOR PITCH SHOULD BE IN ALL MARKETING FORMATS
* IT SHOULD BE DELIVERED MORE OFTEN
* IT SHOULD BE COMMUNICATED IN ORIGINAL WAYS

LACKING STRUCTURE?
* TOO MANY ELEVATOR PITCHES SEEM TO FOLLOW NO LOGICAL ORDER
* START WITH THE MOST EXCITING BENEFITS & WORK YOUR WAY DOWN
* TEST THE ORDER OF DELIVERY FOR BEST RESULTS

IS IT ALL IN THERE?
* DO A CHECKLIST TO MAKE SURE YOU HAVE ALL THE ESSENTIAL STUFF
* REMOVE THE FLUFF
* GET SOMEONE TO DELIVER IT TO YOU TO MAKE SURE IT FEELS RIGHT

DON’T JUST SETTLE FOR ONE
* MAKE 2 or 3 PITCHES AND CHOOSE THE BEST ONE
* GET DIFFERENT PEOPLE TO WRITE PITCHES – CHOOSE THE BEST ONES
* HOLD A COMPETITIONFOR THE BEST ELEVATOR PITCH

CATER FOR DIFFERENT LEARNING STYLES
YOU SHOULD HAVE 3 VERSIONS OF YOUR PITCH
* AUDIO
* VISUAL
* AUDIO + VISUAL

FOR MORE SALES TIPS YOU CAN VISIT
www.saleswillgrow.com

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What’s wrong with most elevator pitches

1. WHAT’S WRONG WITH MOST ELEVATOR PITCHES? THE 9 BIGGEST MISTAKES & HOW TO CORRECT THEM David Lynch “Marketing Strategies to Grow Your Small Business” www.Saleswillgrow.com

2. TOO LONG & BORING YOUR PITCH NEEDS TO BE * NO MORE THAN 2-3 MINUTES LONG * RELEVANT TO THE PERSON ON THE RECEIVING END * INTERESTING WITH MORE BENEFITS & LESS FEATURES

3. IT MUST BE A CONSTANT WORK IN PROGRESS * YOU NEED TO BE CONSTANTLY TWEAKING & IMPROVING * UPDATE YOUR PITCH WITH YOUR EVOLVING BUSINESS * ALWAYS SEARCH FOR BETTER WAYS OF DELIVERING YOUR PITCH

4. KEEP THE LANGUAGE SIMPLE * TOO MANY SALES PITCHES ASSUME THAT THE CUSTOMER WILL UNDERSTAND * Avoid Over Usage Of TECHNICAL JARGON * EXPLAIN YOUR BUSINESS IN THE SIMPLEST POSSIBLE WAY

5. IT’S NOT ONLY IN THE ELEVATOR * AN ELEVATOR PITCH SHOULD BE IN ALL MARKETING FORMATS * IT SHOULD BE DELIVERED MORE OFTEN * IT SHOULD BE COMMUNICATED IN ORIGINAL WAYS

6. LACKING STRUCTURE? * TOO MANY ELEVATOR PITCHES SEEM TO FOLLOW NO LOGICAL ORDER * START WITH THE MOST EXCITING BENEFITS & WORK YOUR WAY DOWN * TEST THE ORDER OF DELIVERY FOR BEST RESULTS

7. IS IT ALL IN THERE? * DO A CHECKLIST TO MAKE SURE YOU HAVE ALL THE ESSENTIAL STUFF * REMOVE THE FLUFF * GET SOMEONE TO DELIVER IT TO YOU TO MAKE SURE IT FEELS RIGHT

8. DON’T JUST SETTLE FOR ONE * MAKE 2 or 3 PITCHES AND CHOOSE THE BEST ONE * GET DIFFERENT PEOPLE TO WRITE PITCHES – CHOOSE THE BEST ONES * HOLD A COMPETITIONFOR THE BEST ELEVATOR PITCH

9. CATER FOR DIFFERENT LEARNING STYLES YOU SHOULD HAVE 3 VERSIONS OF YOUR PITCH * AUDIO * VISUAL * AUDIO + VISUAL

10. FOR MORE SALES TIPS YOU CAN VISIT www.saleswillgrow.com

What’s wrong with most elevator pitches

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