"The era of digital marketing is over. It's almost dead." — Marc Pritchard, Procter & Gamble (Sept. 2013) Leading global brands and Internet startups in the Knowledge economy requires a new approach to Content Design. Content Manifesto is a foundation for Content Thinking 1.0 for business leaders and managers, innovators and thinkers, academicians and journalists, engineers and entrepreneurs, artists and architects, photographers and filmmakers, students and social workers—those who believe in the power of human expression, irrespective of the medium.

30. The Medium is
the Message.
Marshall McLuhan, 1967

33. The Meaning is
the Message.
Salik Shah, 2012