Salim Zafar observed the City Centre store in Salt Lake, Kolkata and documented his findings. He noted issues with merchandise organization, lack of offers and size stickers, and problems with the new arrivals board and inventory room being too small. The store's location was good but it faced challenges with redloop fit, limited shoe selection due to space, and average daily footfall of 50-60 customers which increased to 150-200 on weekends. Nearby competing stores included United Color of Benetton, Pepe, Wrangler, and Lee.

1. Observation and finding
City Centre
Salt Lake
Kolkata
By
Salim Zafar
MFM
Nift, Kolkata

3. Store Manager
( Mans Das )
Salesman
Rizwan Javed
Amit Roy
Saurav Roy
Priyanka
Shreshtha
Imran Khan

4. Women Section

Top
899-2000

Tees
799-1599

Shirt
899-1800

Cardigan
1299-5000

Denim
1799-2599

Chinos
2799

Shorts
1299

Colour Denim – Jeggings
2499-3199

Dresses
2499-2799

6. 








Shirts
T-Shirts
Sweatshirt
Chinos
Cargos
Denim
Innerwear
Shoes
Caudroy
1599-3300
899-1799
1299-2899
2599-2899
2499
1999-6000
225-500
1999-500
2499-2999

7. Observation and Finding

8. Merchandise are Not Kept in Proper way
Before
After

9. Offer is Not mention on the hanger Stand
Before
After

10. XL
XS

11. Shortage of ‘’ Size Sticker’’
25,27 Sticker Size is Not
Available in Store

12. After
Before
New arrival Board is not in
Proper way

13. Inventory Room is Very Small

14. 



Problem in Redloop fit
Shoes is Not Available Due to space
Footfall :in general day – 50 - 60
in weekend day - 150 - 200
Location of the store is very good

15. 



United Color of Benetton
Pepe
Wrangler
Lee