Pinterest Marketing: Tips, Tactics and Proven Strategies

Pinterest
Marketing:
Tips, Tactics and
Proven Strategies
Learn how to build a following, optimize your pins and
boards, measure the return on your activities and promote
your pins with paid advertising.

While it’s true millions of women love Pinning,
men are actually the fastest-growing
demographic on Pinterest. No matter who your
target audience is, take your Pinterest
marketing to the next level with these top
Pinterest tips.
2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com
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Add Links/Keywords & Pin It!
Pinterest is not only a great visual
representation of your business, it
also has the extra bonus of having
SEO value if you include the link and
keywords in your description.
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1. Be sure that the content on your website is easy to
share.
2. Don’t miss the chance to let users pin from catalog
pages, blog post and individual product pages.
3. Put a pin button on all owned content.
4. Incorporate the “Pin it” button into your social
sharing area on each page of your site.

Engage Pinterest Followers
 Repin, “like” or comment on pins and boards of others.
 Interact with your followers and take the time to participate.
 Thank your pinners.
 Pinterest offers the ability to interact with your brand’s ideal
customers in a direct, authentic way.
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Repin Like Comment Engage
Pinterest group boards can be a great source for repins, followers
and traffic for your Pinterest brand page. Use PinGroupie to help
you find the best Pinterest group boards for your brand.
Join Group Boards

Mix it Up
Avoid the “me syndrome” of pinning about your
products. Connect with your target customers by
pinning about inspirations, interests and your customers
lifestyle.
What’s most likely to be pinned?
This is what is most likely to go viral if you’re in
any of these sectors
 How-to guides
 DIY activities
 Recipes
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Be Relevant
Create boards and pin items that appeal to every segment of your
customer base. This is your opportunity to speak to all your
audience segments. To attract new followers and keep them
engaged, provide new content regularly.
Create a new board or pin to an existing board at least once a day,
seven days a week.
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Pin Daily –
7 Days a Week

Gift Category
People love to use Pinterest for shopping ideas, which is why you
may wan to use the new Gifts feed. Pinterest only shows product
pins in the news feed. Product Pins show extra details like
pricing, availability and where to buy right on the Pin so Pinners
can decide which products are right for them.
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Make it Personal
Use it show a different side to you and your business. Show
behind the scenes at your office with boards about your staff or
about a non-profit or cause you support.

Pin A Video
Images are not the only things that can be pinned. You Tube videos
can be pinned to boards in the same way as any other image. If you
have how-to videos or presentations this would be a great place to
add them for additional exposure.
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Pin What’s Hot
Whether it’s a book that received exposure on a talk show or the
latest fashion trends, users want to see what everyone’s is talking
about. If you pin this type of content to your boards, you can draw
that trend-seeking crowd to follow you, just make sure it’s relevant
to your business.
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Your team can also look at the Pinterest page that shows every item pinned from your site
and your competitor(s): http://pinterest.com/source/yoursite.com. For example, you can
look at who is pinning from the Kohl’s website or Adidas.com.

Cross-Promote
Tell your Facebook and Twitter fans and followers to come
join the party.
Incorporate plugins like the “Pin It” button on your website
to let visitors know you have an active presence on
Pinterest.
Include a few of your best Pinterest pins in your newsletter
or your regular emails.
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Rearrange Pinterest Boards
If you have boards that are more relevant for the season or your
current business priorities have changed, you can rearrange the
order of your Pinterest boards on your profile page to reflect the
season or their importance.

Use a Variety of Images
Use a variety of images from
product images, to collages to
infographics. You can use tools
like PinThemAll.net to help you
create pins that stitch multiple
images together.
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In terms of shape, vertical images with an aspect ratio between 2.3 and 4.5 get 60% more repins than very tall,
thin images. Images with multiple dominant colors have 3.25 times more repins than images with a single
dominant color. Lightness matters too. Medium light images get 20X more pins than darker images.

Get Seasonal
Pinterest curates its own content with weekly collections called
“Pin Picks,” which fit into current seasons, trends, and holidays.
Your brand can create a more personal connection with Pinners
with content that is timely and relevant to the season or holiday.
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Check Traffic & Copyrights
Use Google analytics to track what images and content are
driving site traffic.
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Pinterest Analytics
Make sure you always credit images and link back to the original source.
For more information see Pinterest’s terms and conditions for use of third-
party content.

Rich Pins
If you’re in the ecommerce biz, you may consider employing Rich
Pins so users can see the price and availability of a product right
on the Pin itself.
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Pin it for Later
At the time of sharing the blog post to social media, you can give
readers the options to “Pin the post for later read.” Your reader adds
your pin to one of their Pinterest boards and comes back to your
content later when they want to read and engage. It’s a great way to
allow others to bookmark your content for later reading.

Reach More People with
Promoted Pins
1. Determine your goal. Do you want conversion behavior (ecommerce sale or lead) or customer
engagement (repins) that extends your reach and downstream engagement.
2. Create high-quality images that draw the readers attention. Vertical images work really well. Think
long-term. Once your campaign ends, the pin is a never-ending billboard.
3. Use relevant keywords. To get the best results, focus on the long-tail of keywords. Monitor and
delete keywords that are generating impressions but not clicks to your website.
4. If you use the Promoted Pins cost per click CPC model, you only
pay if someone clicks through to your website. You can bid more
aggressively knowing you are only paying for traffic and not
impressions.
5. Target both desktop and mobile users. The majority of Pinterest conversions take place on a
computer desktop. Repins (which may lead to subsequent downstream conversions) often occur on
mobile, and drive conversions on all devices down the road.
6. Measure the results based on your goals. You can track conversions that result from 3 types of
activity on Pinterest:
 Clicks: When someone on Pinterest clicks your Pin and keeps going to your site (leaving Pinterest)
 Repins + Close ups: When someone repins your Pin or clicks to see it close-up (staying on Pinterest)
 Views: When somebody sees your Pin on Pinterest
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Keep in Touch
Social Media Library
http://www.customerinsightgroup.com/marketinglibrary
Infographics
http://www.customerinsightgroup.com/infographs
InternetHowTo on Twitter
http://twitter.com/internethowto
LinkedIn
Social Media Resource Guide
http://www.customerinsightgroup.com/social-media-resource-guide
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https://www.linkedin.com/company/customer-insight-group-inc-

Questions?
Sallie Burnett, CEO
Customer Insight Group, Inc.
Email: sallie@customerinsightgroup.com
Website: www.customerinsightgroup.com
Twitter: @sallieburnett
LinkedIn Group: Customer Relationships — Engage. Keep. Grow
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Pinterest Marketing: Tips, Tactics and Proven Strategies

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Pinterest Marketing: Tips, Tactics and Proven Strategies