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abs toolkit
                where
                   are
                   we
                    all
              heading?
abs toolkit: where are we
           all heading

1     introduction to LSA


2     what’s been happening


      what changes might look like moving
3
      forwards
timeline
march      OFT “competition in the professions” report recommends
2001       unjustified restrictions on competition should be removed

                      Sir David Clementi produces his government commissioned
         dec
                      report “Review of the regulatory framework for legal services in
        2004
                      England and Wales”

                oct         Legal Services Act receives royal assent
               2007

                          march        Legal disciplinary practices authorised
                          2009          by SRA comprising 25% non-lawyers

                                                Office for Legal Complaints scheduled to
                                      oct
                                                open doors (legal ombudsman)
                                     2010

                                                  oct       Alternative business structures
                                                 2011       scheduled to “go live”
Legal Services Act 2007
                       single
                     oversight
                     regulation


                   competition,
                  transparency,
    alternative     innovation     office for
     business                        legal
    structures                    complaints
Legal Services Act 2007
8 Regulatory Objectives

Section 1 of the Act defines eight regulatory objectives:
•Protecting and promoting the public interest;
•Supporting the constitutional principle of the rule of law;
•Improving access to justice;
•Protecting and promoting the interests of consumers of legal services;
•Promoting competition in the provision of legal services;
•Encouraging an independent, strong, diverse and effective legal profession;
•Increasing public understanding of the citizenʼs legal rights and duties;
•Promoting and maintaining adherence to the professional principles;
Legal Services Act 2007
5 Professional Principles

• Authorised persons should act with independence and integrity;
• Authorised persons should maintain proper standards of work;
• Authorised persons should act in the best interests of their clients;
• Persons who exercise before any court a right of audience, or conduct litigation in relation to
  proceedings in any court, by virtue of being authorised persons should comply with their duty to
  the court to act with independence in the interests of justice, and
• Affairs of clients should be kept confidential.

6 Reserved Legal Activities

• the exercise of rights of audience (ie appearing as an advocate before a court);
• the conduct of litigation (ie managing a case through its court processes);
• reserved instrument activities (ie dealing with the transfer of land or property under specific legal
  provisions);
• probate activities (ie handling probate matters for clients);
• notarial activities (ie work governed by the Public Notaries Act 1801); and
• the administration of oaths (ie taking oaths, swearing affidavits etc)
“reserved legal activities”




many regulators looking to extend “reserved activities” which can
                  be carried out by their members
parallel legal services industry of “non-reserved” already evolved
the new world regulators
     office for
       legal
    complaints
    (end 2010)

                                                                                                                                                 the

                                                                                                                         MOJ
                                                                                                        the                                 institute of
                            LSB                                                                     insolvency
                                                                                                      service
                                                                                                                                            professional
                                                                                                                                            will writers
                                                                                                                                                               unregulated




                                                                 master of
                                                      CIPA/                    assoc of
SRA          CLC            BSB          ILEX         ITMA
                                                                    the
                                                                 faculties
                                                                              law costs
                                                                              draftsmen
                                                                                             ACCA/
                                                                                              ICAS




                                                       patent/                  law
               licensed                     legal                                         accountants    insolvency      claims    will          legal                  panel
solicitors                  barristers                   TM      notaries      costs                                                                        websites
             conveyancers                executives                                        (probate)    practitioners   manager   writers      publishers              managers
                                                      attorney               draftsmen




                           does not provide simplification and clarity for public
    likely to be significant confusion over what the definition of a “qualified lawyer” is, and what the
            implications of this are regarding qualifications, insurance and “reserved activities”
                     (67% of consumers think that will writers are qualified solicitors)
                                             Q: is this PHASE 1?
ABSs

                                                    reserved
   approved                 licensed
  regulators   authorise     bodies    to provide     legal
                                                    activities




- HoLP-head of legal practice
- HoFA -head of finance
- non-authorised owners, managers
- “fit and proper” test
Q: who will be regulator of
        choice?
          race towards the bottom?            reserved legal
                                                   activities

       ABSs likely to select path of least
                   resistance                      outcomes
                                                    focussed
                                                  regulation
   nb: sra intending that ABSs they regulate,
  non-reserved activities will be regulated to
    the same extent as reserved. This may         cost
  make solicitors’ practices less attractive to
                 new entrants                     indemnity
                                                   insurance
changes to legal services:
law firms of the future (reserved)

virtual law     solicitors       business
   firms         chambers        chambers


 solicitor      umbrella
                                   plcs
networks        branding


large ABS                     niche/bespoke/
              local level ABS
  brands                         traditional
changes to legal services:
   what these changes might look
       like moving forwards

    client
acquisition &
  retention
                types of legal
                   product          how its
                                  processed
                                     lawyer
                                 displacement
stripping out the legal
            work
business processes may aim to strip out any
elements of legal process which are:
a) expensive to deliver
b) high risk
c) can be delivered in a more cost effective
manner in a different way or by BPO/LPO

      example: indemnity insurance replaces
          conveyancing due diligence?
creating vertical client-led
    “tiered” products
                     level 1
documents and forms assembly plus “how to” guides



                      level 2
    “hand holding” / document checking service




                        level 3
         full traditional “bespoke” service
creating vertical client-led products:
                phase 2 - adding the horizontal
                  delivering “more than law”
           level 1
documents and forms assembly                           internal legal services
    plus “how to” guides




                                                     internal non-legal services
            level 2                  cross selling
  “hand holding” / document
       checking service               (internal +
                                       external)       external legal services




               level 3
                                                     external non legal services
full traditional “bespoke” service
1st point of contact

         the Holy Grail
              of client
            acquisition
where do clients come
                     from?
                                       existing clients /              new clients
     referrals
                                       repeat business



                  “traditional”
commercial
                  relationships




                referrals                           “through
             from existing        advertising                  networking      website
                                                   the door”
                 clients
warning
 DO NOT UNDERESTIMATE THE
AGGRESSIVE APPROACH TO THE
ACQUISITION OF CLIENTS NEW
 AND EXISTING ENTRANTS TO
 THE PROFESSION WILL ADOPT
where will clients come from?
                 the risks




important to understand %ages of client sources to understand exposure to risk
ringfence your clients
communication communication communication


         social media
                               partnerships
surveys
                  visibility
                                 loyalty
       brand                   programmes
the next big ideas
will be inspired by
    technology
reach of IT
    client           web 2.0, social media, data handling, internal cross selling,
acquisition &                   communication and client dialogue
  retention


                                            commoditised, workflow based, FOC,
                   types of
                                     tiered service levels, holistic, legal triage, annual fees
                legal product



                                                paperless files, electronic signatures, e-
                                  how its       discovery, risk management, exception
                                 processed         handling, lawyer displacement, MI,
lawyer displacement
role of IT
                                        docs out:                                      risk man:
  receipt of        docs in:                           progress of
                                     generates and                      accounts     managing of all
instruction &    data files plus                       case (or stops
                                       sends all e-                     function     deadlines AML
opens e-files       scanning                             in system)
                                     letters & docs                                        etc




        document
                                   some client              exception
        checking/                                                              advocacy etc
                                     liaison                 handling
         drafting




                                  role of lawyers (support to workflow)
IT is the preferred medium of
               communication*




*and one third of all IT users prefer mobile internet over PC access
food for thought...
one final thought...
                 carpe diem
                   the clock is ticking
lawyers have 12 months to get their house in order and
        steal the lead on their abs competitors

                 time is of the essence
next time...
abs toolkit: how do we get there

new law firm & management structures to
consider
jobs in law
legal services move to commoditisation
lots of case studies
loads of opportunities

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Abs toolkit: where are we all heading?

  • 1. abs toolkit where are we all heading?
  • 2. abs toolkit: where are we all heading 1 introduction to LSA 2 what’s been happening what changes might look like moving 3 forwards
  • 3. timeline march OFT “competition in the professions” report recommends 2001 unjustified restrictions on competition should be removed Sir David Clementi produces his government commissioned dec report “Review of the regulatory framework for legal services in 2004 England and Wales” oct Legal Services Act receives royal assent 2007 march Legal disciplinary practices authorised 2009 by SRA comprising 25% non-lawyers Office for Legal Complaints scheduled to oct open doors (legal ombudsman) 2010 oct Alternative business structures 2011 scheduled to “go live”
  • 4. Legal Services Act 2007 single oversight regulation competition, transparency, alternative innovation office for business legal structures complaints
  • 5. Legal Services Act 2007 8 Regulatory Objectives Section 1 of the Act defines eight regulatory objectives: •Protecting and promoting the public interest; •Supporting the constitutional principle of the rule of law; •Improving access to justice; •Protecting and promoting the interests of consumers of legal services; •Promoting competition in the provision of legal services; •Encouraging an independent, strong, diverse and effective legal profession; •Increasing public understanding of the citizenʼs legal rights and duties; •Promoting and maintaining adherence to the professional principles;
  • 6. Legal Services Act 2007 5 Professional Principles • Authorised persons should act with independence and integrity; • Authorised persons should maintain proper standards of work; • Authorised persons should act in the best interests of their clients; • Persons who exercise before any court a right of audience, or conduct litigation in relation to proceedings in any court, by virtue of being authorised persons should comply with their duty to the court to act with independence in the interests of justice, and • Affairs of clients should be kept confidential. 6 Reserved Legal Activities • the exercise of rights of audience (ie appearing as an advocate before a court); • the conduct of litigation (ie managing a case through its court processes); • reserved instrument activities (ie dealing with the transfer of land or property under specific legal provisions); • probate activities (ie handling probate matters for clients); • notarial activities (ie work governed by the Public Notaries Act 1801); and • the administration of oaths (ie taking oaths, swearing affidavits etc)
  • 7. “reserved legal activities” many regulators looking to extend “reserved activities” which can be carried out by their members parallel legal services industry of “non-reserved” already evolved
  • 8. the new world regulators office for legal complaints (end 2010) the MOJ the institute of LSB insolvency service professional will writers unregulated master of CIPA/ assoc of SRA CLC BSB ILEX ITMA the faculties law costs draftsmen ACCA/ ICAS patent/ law licensed legal accountants insolvency claims will legal panel solicitors barristers TM notaries costs websites conveyancers executives (probate) practitioners manager writers publishers managers attorney draftsmen does not provide simplification and clarity for public likely to be significant confusion over what the definition of a “qualified lawyer” is, and what the implications of this are regarding qualifications, insurance and “reserved activities” (67% of consumers think that will writers are qualified solicitors) Q: is this PHASE 1?
  • 9. ABSs reserved approved licensed regulators authorise bodies to provide legal activities - HoLP-head of legal practice - HoFA -head of finance - non-authorised owners, managers - “fit and proper” test
  • 10. Q: who will be regulator of choice? race towards the bottom? reserved legal activities ABSs likely to select path of least resistance outcomes focussed regulation nb: sra intending that ABSs they regulate, non-reserved activities will be regulated to the same extent as reserved. This may cost make solicitors’ practices less attractive to new entrants indemnity insurance
  • 11. changes to legal services: law firms of the future (reserved) virtual law solicitors business firms chambers chambers solicitor umbrella plcs networks branding large ABS niche/bespoke/ local level ABS brands traditional
  • 12. changes to legal services: what these changes might look like moving forwards client acquisition & retention types of legal product how its processed lawyer displacement
  • 13. stripping out the legal work business processes may aim to strip out any elements of legal process which are: a) expensive to deliver b) high risk c) can be delivered in a more cost effective manner in a different way or by BPO/LPO example: indemnity insurance replaces conveyancing due diligence?
  • 14. creating vertical client-led “tiered” products level 1 documents and forms assembly plus “how to” guides level 2 “hand holding” / document checking service level 3 full traditional “bespoke” service
  • 15. creating vertical client-led products: phase 2 - adding the horizontal delivering “more than law” level 1 documents and forms assembly internal legal services plus “how to” guides internal non-legal services level 2 cross selling “hand holding” / document checking service (internal + external) external legal services level 3 external non legal services full traditional “bespoke” service
  • 16. 1st point of contact the Holy Grail of client acquisition
  • 17. where do clients come from? existing clients / new clients referrals repeat business “traditional” commercial relationships referrals “through from existing advertising networking website the door” clients
  • 18. warning DO NOT UNDERESTIMATE THE AGGRESSIVE APPROACH TO THE ACQUISITION OF CLIENTS NEW AND EXISTING ENTRANTS TO THE PROFESSION WILL ADOPT
  • 19. where will clients come from? the risks important to understand %ages of client sources to understand exposure to risk
  • 20. ringfence your clients communication communication communication social media partnerships surveys visibility loyalty brand programmes
  • 21. the next big ideas will be inspired by technology
  • 22. reach of IT client web 2.0, social media, data handling, internal cross selling, acquisition & communication and client dialogue retention commoditised, workflow based, FOC, types of tiered service levels, holistic, legal triage, annual fees legal product paperless files, electronic signatures, e- how its discovery, risk management, exception processed handling, lawyer displacement, MI,
  • 23. lawyer displacement role of IT docs out: risk man: receipt of docs in: progress of generates and accounts managing of all instruction & data files plus case (or stops sends all e- function deadlines AML opens e-files scanning in system) letters & docs etc document some client exception checking/ advocacy etc liaison handling drafting role of lawyers (support to workflow)
  • 24. IT is the preferred medium of communication* *and one third of all IT users prefer mobile internet over PC access
  • 26. one final thought... carpe diem the clock is ticking lawyers have 12 months to get their house in order and steal the lead on their abs competitors time is of the essence
  • 27. next time... abs toolkit: how do we get there new law firm & management structures to consider jobs in law legal services move to commoditisation lots of case studies loads of opportunities

Notes de l'éditeur