1. Employer Branding Brett Minchington defines Employer branding as “the image of the organization as a ‘great place to work’ in the minds of current employees and key stakeholders in the external market ( active and passive candidates, clients, customers and other key stakeholders ).” Employer branding is about capturing the essence of a company in a way that engages employees and stakeholders. It expresses an organization’s "value proposition" - the entirety of the organizations culture, systems, attitudes, and employee relationship.
7. Employer Brand Management Source: PiB The employer brand mix External Reputation Internal Communication Recruitment & Induction Team Management Performance Appraisal Senior Leadership Service Support Internal Measurement Systems Working Environment Reward & Recognition Learning & Development Values and CSR Employer Brand Proposition Big Picture: Policy Local Picture: practice
8. A Typical Employer Branding Project Discovery Analysis, Interpretation & Creation Implementation & Communication Measurement Maintenance & Optimization
18. Employer Branding - Again How a business builds and packages its identity, from its origins and values, what it promises to deliver to emotionally connect employees so that they in turn deliver what the business promised to customers. Definition: Liby Sartain and Mark Schumann, Brand from the Inside