This Presentation gives an overview about the sales, market share and growth of Lenovo Laptop division of Lenovo Group Org.

1. Presented by:
V. Rajachandra
Rameez Ahmed
Salman Rizvi
Shinu G.Mathew
Shobhit Dixit
LAPTO
PS

2. http://www.lenovo.com/lenovo/in/en/

3. PRODUCT LIFE CYCLE

4. Lenovo Product Life Cycle
7408.34
8666.03
7897
8800.12
11444.82
15674.22
17952.69
20514.71
25000
20000
15000
10000
5000
0
2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015
Lenovo Sales
Time
LENOVO SALES (million US $)
MATURITY
PHASE
INTRODUCTION GROWTH PHASE
PHASE
Lenovo Financial Information

5.  2nd largest with market share
of17.1 in 2014
 7.9%- 15.9% in 2013
 18% share in corporate market
 55% year-by-year growth in
India
www.infotechlead.com

6. BCG MATRIX for LENOVO

7. REFERENCES
• Levitt, T. (1965). Exploit the Product Life Cycle. Harvard Business Review.
(Vol. 43 Issue 6 Nov/Dec). p81-94.
• Barksdale, H. C. and Harris Jr., C. E. (1982). Portfolio Analysis and the
Product Life Cycle. Long Range Planning. (Vol. 15 Issue 6). p74-83.
• http://www.lenovo.com/ww/lenovo/investor_relations.html
• http://www.lenovo.com/ww/lenovo/financial_information.html