2. INTRODUCTION
• Ethics is a set of rules that define right
and wrong conduct.
• Business ethics can be defined as written
and unwritten codes of principles and
values that govern decisions and actions
within a company.
• Ethical issues include the rights and
duties between a company and its
employees, suppliers, customers and
neighbors, its fiduciary responsibility to its
3. What is ETHICAL Behavior?
Ethical behavior is that
which is morally accepted as
“good” or “right” as opposed
to “bad” or “wrong”.
4. ADVANTAGES
• Higher revenues – demand from positive
consumer support.
• Improved brand and business awareness
and recognition.
• Better employee motivation and
recruitment.
• Enhances company’s reputation
• Better relations with society.
• New sources of finance – e.g. from ethical
investors.
5. CONCLUSION
“Ethics are important not only
in business but in all aspects of
life because it is an essential
part of the foundation on which
a civilized society is built. A
business or society that lacks
ethical principles is bound to