The 7 essential steps to developing your salon marketing plan are - Evaluate & audit your business, Define the business goals, SWOT analysis, Focus on brand consistency, Mobile responsiveness, Business strategy, Budget & resources.

1. 7 ESSENTIAL STEPS
TO DEVELOPING
YOUR SALON
MARKETING PLAN

2. Making a plan for salon marketing is very
important to support and grow your salon
business. The 7 essential steps to
developing your salon marketing plan are -
Evaluate & audit your business, Define the
business goals, SWOT analysis, Focus on
brand consistency, Mobile responsiveness,
Business strategy, Budget & resources.

3. STEPS TO
DEVELOPING SALON
MARKETING PLAN

4. Always evaluate & analyze your
business actions before making any
plans. Think about different aspects
like have you achieved the expected
results last year, keep in mind those
customers that are coming back to
you for the salon services, etc.
Evaluate Your
business

5. You have to define the business
goals & need a strong marketing
strategy if you want to make
people aware of your salon. The
best you can do is to follow the
SMART strategy means Specific,
Measurable, Attainable, Realistic
and Time-bound.
Define Business Goals

6. SWOT analysis is another
beneficial way to developing a
marketing plan. SWOT stands for
Strengths, Weakness,
Opportunities and Threats. SWOT
marketing plan is very useful to
find & solve the challenges you
are currently facing.
SWOT ANALYSIS

7. Be consistent with your salon
brand and promote it via different
kinds of techniques such as with
social media channels, offline
marketing, marketing with salon
website etc.
Focus on Brand
Consistency

8. A well-designed updated website
is very essential if you want to
engage your online salon
audiences. Secondly, you need to
do your website mobile responsive,
means proper view or format
whenever customer trying to open
your website on mobile.
Mobile Responsiveness

9. A business strategy is another
term for a salon brand approach
in front of potential customers.
You can consider some factors
such as - Are your services fulfill
your customer needs, What
promotional strategy you follow,
What Discounts you offer, etc.
Business Strategy

10. The budget and resources are
both important factors to run
your salon business successfully.
At the startup stage, the
resources and funds are quite
hard to arrange, but once your
salon becomes old then you see
the original revenue growth.
Budget and Resources

11. THANK YOU!
Please open the below link for detailed information;
https://recentlyheard.com/2019/09/16/7-essential-
steps-to-developing-your-salon-marketing-plan/