1. APP VS. APP
A SHOPPING DEMO
Part of Salsify’s DRUGSTORES GONE MOBILE Presentation
Tuesday, July 2, 13

2. APP VS. APP:
A SHOPPING DEMO
Target product: Laundry detergent
1 2 3 4
First screen a
prioritized list
of product
categories
Relatively
broad
secondary
categories
405 results for
laundry; enter
search for
“detergent”
4 steps
to get
376 results
for “detergent”
*NOTE: The shop option
appears on the second
screen of app features
Further filters
into more
specific
sub-categories
Tuesday, July 2, 13

3. APP VS. APP:
A SHOPPING DEMO
1 2 3
Alphabetized list
of broad
categories
Relatively broad
sub-categories;
generally only one
level deep
150 results for
laundry supplies;
enter search for
“detergent”
3 steps
to get
54 results
for “detergent”
Target product: Laundry detergent
Tuesday, July 2, 13

4. APP VS. APP:
SEARCH RESULTS
WalgreensCVS
3
steps
4
steps
54
results
all
related
370
results
not all
properly
filtered
Tuesday, July 2, 13

5. www.salsify.com
Tuesday, July 2, 13