I held a workshop at EuroIA 2019 in Riga, whose title is "Mastering the Light Side and the Dark Side: How to Tackle Wicked Design AND Business Problems". In order to simplify to work of the participating teams, I produced this companion set of "Pick Your Fight" cards, showing a firm's fictional name, purpose, vision, mission and some inspirational sentences about the business models and topics the firm should take care of. Full description: https://euroia.org/session/mastering-the-light-side-and-the-dark-side-how-to-tackle-wicked-design-and-business-problems You obviously also need to download the main workshop slides deck: https://www.slideshare.net/salvatorelarosa/mastering-the-light-side-and-the-dark-side-how-to-tackle-wicked-design-and-business-problems-177060090 Please visit our Strategy and Experience Community here: https://medium.com/strategy-and-experience https://www.facebook.com/groups/strategyandexperience

1. Impact
EuroIA 2019
Our purpose: We exist to take care of people who are not self-sufficient.
Our vision:
A world in which sick people and patients are cared in their
own beloved environment.
Our mission:
We deliver special foods to patients, to make them heal and
feel better.
Sick people, people who don’t know how to
take care of themselves…
We should be inclusive...
We should make the rich pay and let the poor
be cared for free or for a basic fee…
Start-up idea card
“The Caregivers”
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2. Impact
EuroIA 2019
Our purpose:
We exist to take care of the environment and help people
do the same.
Our vision:
A world in which the waste produced by each household is
100% recycled.
Our mission:
We deliver food and groceries that are 100% recyclable,
and we manage the recycling process.
We deliver your groceries and food and we take away your related waste.
We try to recycle… Everything!
The more you recycle through us, the less you pay.
Start-up idea card
“The Environmentalists”
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3. Impact
EuroIA 2019
Our purpose:
We exist to stop the human consumption of animal proteins,
in order to save our ecosystems and forests.
Our vision:
A world in which humans have learned to eat vegetables
and enjoy it.
Our mission:
We deliver quality vegan meals and food for every taste at
a reasonable price.
We should promote vegan shops in any city…
The rich and the less wealthy should go
vegan, so how we could be affordable?
Vegans shops could not be in place, so how we could start up?
Start-up idea card
“Vegans for the Planet”
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4. Impact
EuroIA 2019
Our purpose: We exist to give human dignity and a job to people in need.
Our vision:
A world in which humans beings should not beg to live with
dignity and are not exploited.
Our mission:
We employ people in need to deliver meals and any goods
at home and we make you become a Samaritan.
We must give a fair job and pay to people in need!
Our customers must learn to trust both us and our delivery people. We will
guarantee our service but word of mouth and “member gets member” are key.
We want customers to pay more and tip more... How?
Start-up idea card
“Fair jobs for human dignity”
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5. Impact
EuroIA 2019
Our purpose:
We exist to develop a culture of good food, that is a
relevant aspect of human civilization and a civilized lifestyle.
Our vision:
A world in which both the wealthy and the less wealthy can
have quality meals and enjoy life through food.
Our mission:
We promote local top restaurants and deliver their meals at
home.
Our customers know that we are affordable but not cheap. All in all, we deliver
top quality meals and we sell top quality experiences. And you will pay our
runner for their delivery service quality, too.
If you enjoy the meal of a restaurant, why don’t
you book a table with us and save money?
Start-up idea card
“The Gourmets”
Need a full managed service for your important dinners and lunches at home
or office? We are here to serve.
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6. Impact
EuroIA 2019
Our purpose: We exist to help local business thrive.
Our vision:
We will make any business in a local area develop its sales
both inside and outside that area.
Our mission:
We make you buy meals and local goods staying at home
or in store and we will deliver to your home.
We must promote the quality and prices of local, less known shops. How?
We make the service experience difference between a shop offering our
service and a shop who does not.
Start-up idea card
“The Connectors”
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