Telecommunication Industry
Group #2
Anilavo Datta – IT004 Ankit Saini – IT005 Ashok Patro – IT011
Chinmay Bajpai – IT013 Neeraj Kumar – IT024 Sameer Tandon – IT039

Agenda
 Industry Overview
 Echo system
 Uniqueness of the Industry
 Trends in the industry
 Challenges & Changes Foreseen
 Business On-Demand
 Another C in e-Business
 Applications

Industry Overview
 Subscriber base to grow to 3.5billion by the end
of 2010
 Worldwide telecom market to grow to $4.6
trillion by 2011, compared to $3.9 trillion in 2010
 African nations to become the leading growth
markets after India, Russia and Indonesia
 Broadband revenue is expected to grow by
more than 13 percent a year through 2011

Echo System
Banks
Customer
Government
Telecom
Dealer Partner
Regulatory
Suppliers
Body

Partners
Infrastructure Providers
Device Manufacturers
Application
Developers
Equipment &
Content
Developers and
Manufacturers Enablers
Network Operators

Unique things about the industry
Zero tolerance operation
Meeting ever growing customer expectations
Dealer Relationships
Short Product Life Cycle

Trends in the industry
Advertising on mobile
Internet on Mobile
Music on Mobile
Open access for application development
Mobile banking
GPS on Mobile

Trends in the industry Contd…
Co creation
Minimizing Operating Expenses
Tie Ups
High Marketing Expenses
New advanced technologies
High Consumer Focus

Challenges to the industry
Decreasing ARPU
High levi and duties imposed
Spectrum management / allocation
Reaching to the rural population
Grey market of the handsets
Statutory Requirements

Changes foreseen

Cellular System

Business On Demand
Source: http://www-128.ibm.com/developerworks/ibm/library/i-ebodov/index.html

The Cs of eBusiness

One More ‘C’
Co Create

Idea Migration
Fashion TO TELECOM

motleyAPP

Integration Design

Co Creation
• Rental Plans
Existing
• Value Added Services
Products
• Mix and Match Applicationz
MotleyAPP
• Customized Plans
Your
• Innovative new value added services
Products

And the Winner is . . .
Final
Voting Applications
Conceptualized
Applications up for garb

Rental plans

Value chain Analysis - VAS
Enterprise Application
Providers
• Banks
Telecom
• Retails • Mobile OS Customers
Operators
providers
• Government
agencies
• Media

How ?
Customers
Applications
• Service(s) • A mean
• Compatibility • User of the
service
• Integration
Telecom
Enterprise
Operators

Value
Value Value
Applications Customers
• Service(s) • A mean
• Compatibility • User of the
service
• Integration
Is value provided across the segment ?
Telecom
Enterprise
Operators
YES/NO
Value Value

Retail Industry & Telecom industry
Integrating CRM systems of Retail and Telecom
Industry
 Integrating the transaction systems
 Telecom subscriber can deduct the amount from the
balance of his/her mobile balance
 Retail industry to use the reach of telecom industry
to advertise their products
 Increased use of smart phones and high speed data
transfer technology

Integration across the value chain
Retail Industry & Telecom industry
Mobile
advertisement
Retail &
Telecom
CRM system
Common
Integrated Billing
payment platform
system

Advantage
• Providing Value at each stages and across the whole
process
• Enhancing the customer satisfaction with the
existing infrastructure by providing flexibility
• B2B Relationship building in true sense
 Telecom operators can use retail industry space
 Reducing the use of credit card and hence removing
the dependency of the connection between bank
secure gateway and retail billing machine
 A new way of billing option

References
 http://www.technewsworld.com/story/48423.
html
 http://www.vnunet.com/vnunet/news/223183
4/mobile-predictions-2009
 web_meetstelecom.pdf from IBM
 http://www.ovi.com/services/
 http://www.zdnetasia.com/news/communica
tions/0,39044192,62036599,00.htm

Thank You.