As always, I'm keen to give insight to effective Social Media systems - this time for not-for-profits in the Boroondara area. This presentation includes key slides from the presentation given on 30 November, 2011. It covers automation, gaining an audience, being aware of how much time you have available and achieving your goals.
Visit Sam Bell and the Runway Digital crew for more Social Media insight at www.RunwayDigital.com
20. The Average Twitter
User is 39.1 Years
Old
(and Probably A Woman)
LinkedIn: 44
Facebook: 38
•http://www.briansolis.com/2010/03/the-age-of-social-networks/
21. Over 34 years old = digital
"immigrant”
Under 34 = digital native
"search (don't sort)”
internet is always available
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28. Reaching your relevant network through
regular & valuable information
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29. Establish a
system that
spreads your
great content
in line with
the time and
effort
available to
you.
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30. Online Content Planning Process for
Organisations
Run an online content
session
Compile draft Content
plan
Finalise Content Plan
Load into automation site
Remember spontaneity!
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31. Other ways to gain content
• Create a research spreadsheet with highly valuable
content
– Your favourite sites and your target market’s
• Other sites:
– http://www.stumbleupon.com/
– http://pinterest.com/
• Another idea: Tweetadder’s “Tweet generator” for
ideas
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34. Free eBook and other
resources at:
RunwayDigital.com
@RunwD on Twitter
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35. What do we need to do now? Next steps
• Content Plan (spreadsheet) + have a content session each month.
• Content Development
– Find out your 5 keywords (SEO) to know roughly what to talk about
online.
– Optional: Come up with 2 personas – two ‘pretend’ people that
reflect who you’re writing to and use them in crafting information.
• Establish a Research Spreadsheet and keep adding to it
• Spend time:
– Engaging with what people say to you on sites.
– Finding your customers on Twitter and Facebook.
– Optional: Utilise Hootsuite or Tweetdeck or other applications to
manage information across different sites.
– List Social Media accounts on your website.
– Fix settings on all sites so that you’re not receiving (duplicate) emails
and also seeing the same information when you log on to sites.
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36. Example
internal
process for
Social
Media.
What’s
yours?
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37. Next steps: activities required, who’s doing
what
• Who’s doing what?
• How will we track progress?
– Metrics / Measurement – what are you aiming for and how are you
going?
– Celebrate your successes!
• Bonus setup:
– Setup a blog (Wordpress recommended) & automation so when you
blog, a tweet is sent & Facebook page is updated. Look into being
able to send blog posts to your website via email.
– Instagram on your iPhone – with auto update to Facebook, Twitter,
blog, Flickr (photo sharing site).
– Learn other sites relevant to your audience / Find where your
customers are – which sites? Flickr? Instagram? Foursquare? Linkedin?
Quora? Slideshare?
– Create twitter lists to add authority.
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– Create a buzz about your business!
RunwayDigital.com
38. Let the Runway Digital
Ground Crew Support your
• Content Planning support
– 2 hour (over 4 hours) Content Planning session with your
team via Skype
– Review of Content Plan
• Strategic SEO – identification of 10 keywords
• Creation of Research Spreadsheet
• 1 hour Coaching call via phone or Skype
• Current webinars & online courses
– Content Planning
– Growing your Twitter Audience
– Social Media 101 and effective systems
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