This presentation discusses the growing trend of using social media as a marketing tool. It outlines the ways companies use social media and if this is a valuable marketing strategy.

1. SOCIAL MEDIA MARKETING
BY: SAMANTHA DELFOSSE
Picture:MarylandGov.Pics
via Flickr

2. WHAT IS SOCIAL MEDIA
MARKETING?
• Companies use social media
to raise their brand
awareness
• They create content that
encourages people to like,
share and retweet their
message
Source:Masable
Picture:Jason Howie via
Flickr

3. Picture: Roasaura Ochoa
via Flickr
THE PROCESS INVOLVES…

4. IS THIS A GROWING
TREND?
Picture: Daniel Iversen via
Flickr

5. • “The big advertising firms and media companies
have increasingly embraced social media,
especially Facebook’s 1.3 billion users.”
Picture:Maryland GovPics
via Flickr
Source:AdWeek
- Garett Sloan

6. POPULAR WEBSITES
SUCH AS…
• Facebook
• Twitter
Are now offering companies the options of paid ad
Picture: Maryland GovPics
via Flickr
Source:Brandwatch Blog

7. IS THERE A MARKET FOR THIS?
Picture: SEO via Flckr

8. FACEBOOK:
PROMOTED POSTS
• Offers business’ the option of featuring their product on
peoples news feeds
• This came into effect December 2013
Picture: mkhmarketing via
Flickr
Source: Brandwatch Blog

9. TWITTER: PROMOTED TWEETS,
TRENDS AND ACCOUNTS .
• With a product called “tailored audiences”
twitter collects data to generate user specific
ads
• This came in effect in 2010
Picture: mkhmarketing via
Flckr
Source: Brandwatch Blog

10. Some companies offer celebrities money to
endorse their product through tweets
Picture:Slava Murava via
Flickr

11. .
• Charlie Sheen makes approx $50,000/tweet
• Kim Kardashian makes approx $10,000/tweet
• SnoopDogg makes approx $8,000/tweet
Picture: mkhmarketing via
Flckr
Source: Vulture
FOR EXAMPLE…

12. WHAT ARE THE BENEFITS?
Picture:Yoel Ben-Avraham
via Flickr

13. ACCODING TO FORBES
BENEFITS INCLUDE…
• BRAND RECOGNITION
• REPEAT EXPOSURE
• WEBSITE TRAFFIC
• COMPETTITVE ADVANTAGES
Picture:mkhmarketing via
Flickr
Source:Forbes

14. WHAT ARE THE STATS
SAYING?
Picture:SalFalko via Flickr

15. “93% of Marketers use social
media for business”
Picture: opensource.com
via Flckr
Source: jeffbullas.com

16. “70% of Marketers have used Facebook
to successfully gain new followers”
Picture:Tanja Scherm via
Flickr
Source:jeffbullas.com

17. • “34% of Marketers use Twitter
to successfully generate
leads”
Picture:williamedia via
Flickr
Source:jeffbullas.com

18. Picture:opensource via
Flickr
FINAL THOUGHTS?

19. • “I believe 2014 will be the year where a majority
will finally understand the necessity to commit
the necessary time and resources to their social
media efforts.” – Jayson DeMers
Picture:opensource via
Flickr
Source:Forbes

20. References
WEBSITES
• http://www.forbes.com/sites/work-in-progress/2013/03/12/the-hidden-benefits-of-social-media-marketing-
why-your-strategy-may-be-working-better-than-you-think/
• http://mashable.com/category/social-media-marketing/
• http://www.brandwatch.com/2014/01/why-2014-is-the-year-of-social-media-advertising/
• http://www.vulture.com/2012/01/how-much-can-a-celebrity-make-for-tweeting.html
• http://www.adweek.com/news/technology/publicis-facebook-strike-deal-over-instagram-and-video-ads-
157833
•
• http://www.pcpro.co.uk/realworld/387139/should-you-advertise-on-twitter
• http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-
dominate-2014/
• http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/
PICTURES
• SOURCES LISTED ON INDIVIDUAL PICTURES