1. NEWTORKS-
BRAND STRETAGY BIG IDEA EXECUTION
ELEMENTS
Virgin Communicates People can easily Creative
that virgin is communicate with tagline,humour,humorous
different from their friends as the story, all young
other mobile call rate are cheap characters are involved
networks
This for
youngsters
Airtel Communicates Easy accessibility Creative music, good n
about the adoption .Any where anytime popular dancer, new
of change by airtel symbol & tagline
idea Good network and People can Solution of problem,
cheap call rates communicate easily good story
and solve their
problem of
language barrier
Reliance Competitive People were Creative
pricing. showing upset from tagline,jingle,celebratity
that it is better other endorsement
from other networks
networks and it is but reliance
hassle free made them
realize that
they are
better and
affordable
vodafone Communicates about the Creative
latest offers , it has got a story,tagline,zoos
large array of offers .
HANDSETS-
BRAND STRETGY BIDIDEA EXECUTION
Reliance Targeting the middle Reliane had made Good
class family the socio- mobile phones so story,humour,informative,go
economic group affordable that od jingle,creative tagline

2. everybody can purchase
it
virgin Communicates People can easily Creative
that virgin is communicate with their tagline,humour,humorous
different from friends as the call rate story, all young characters
other mobile are cheap are involved
networks
This for
youngsters
It is GSM
nokia Personifies the mobile as it shows that even for a Good tagline,celebrity
a friend . busy star it helps him to endrosment.
Communicates that ,the stay commented with
mobile helps in crating everybody
communication .
Gives person social
recognization.
Frther is communicates
that nokia is still the
market leader.
microma Communicates Communicates Good story,creative
x about its unique that it is so tagline,clebraity
design and shape creative and endrosment,good music
fashionable in
terms of design
that people cant
stop looking and
it makes you
forget everything
lava Demonstrates The boy gets Creative story,humour
Different in noticed by the
design from women becaue
other mobiles the feels he is
Gives consumer mature ,from
a social choice of the
recognization mobile. The
The mobile is other boys dint
personifies as get notice and
a”men” he feels that
they are
immature
samsung Demonstrates the Amir khan with Creative story, creative
innovative nature his new gajni tagline,celebratity
of the sumsung look.As amir is endorsement,personification
mobiles always element

3. Personifying the considered for
mobile as human innovation and
being that to as a creativity he
tough “men” who communicates
belives in the message
challenges and well.
innovation.
Targeting the
genX