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Devi Cineplex - Repositioning

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Swaminathan Subramanian
Swaminathan Subramanian
BusinessDivertissement et humour
1  sur  20
Your brand is created out of customer contact, and, the experience your customers have of you
The Multiplex Phenomenon ,[object Object],[object Object],[object Object]
Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DEVI ??? Vs.
[object Object]
Attitude Branding ,[object Object],[object Object],[object Object]
Branding March – Brand Colour ,[object Object],Inox Devi PVR Sathyam ,[object Object],[object Object],[object Object]
Branding March - Logo ,[object Object]
Branding March - Loyalty scheme Brand Loyalty Conversions Footfalls Frequent Buyer Programs It is not about plastic cards, smart cards, thermal cards and magnetic strips Effective Loyalty Programs Is the Key
Branding March – USP ,[object Object],Package Shipping Industry Pain  - I have to get this package delivered quick! USP   -  "When it absolutely, positively has to be there overnight."   (FEDEX) Food Industry Pain  - The kids are starving, but Mom and Dad are too tired to cook! USP  -  "Pizza delivered in 30 minutes or it's free."  (Dominos Pizza) (This USP is worth $1 BILLION to Dominos Pizza) Theatre Industry Pain – Suffocating ambience, unbearable A/V, thermocol snacks, half-viewable seat arrangements? INOX USP – Live the movie DEVI USP – ???
Branding March - Student Short Film Award ,[object Object],[object Object],[object Object]
Branding March – Film Festivals ,[object Object],[object Object],[object Object]
Branding March – Website ,[object Object],Ten Features of a Good Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding March – Movie promotions ,[object Object],[object Object],[object Object]
Branding March – Interactional programs ,[object Object],[object Object],[object Object]
Branding March – Space Utilization ,[object Object],[object Object],[object Object]
Branding March – Media Sales ,[object Object],[object Object],[object Object]
Branding March – Exteriors ,[object Object],[object Object],[object Object]
Advertising Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our success is a direct result of knowing how to market a brand and having the right people representing the brand

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Devi Cineplex - Repositioning

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