Presentation for the WNC Chapter of the Philanthropy Institute 2012

1. July 18, 2012
TELLING YOUR STORY (WITH SOCIAL MEDIA)

2. A PRESENTATION IN 3 ACTS...

3. I) INTRO II) EXAMPLES III) YOU

4. ACT I: TELLING YOUR STORY...

5. You shouldn’t be expected to
have a convo while you’re:
a) getting your hair cut
b) getting a tooth filling
c) getting a traffic ticket
d) all of the above

6. HI, I’M SAM...
http://samharrelson.com (consulting site)
http://studieslab.org (class site)
@samharrelson (twitter)
samharrelson (facebook)
samharrelson (foursquare)

7. MORE OF THAT STUFF AT
SAMHARRELSON.COM

8. STUDIESLAB, OUR CLASS SITE...
WHAT YOU’LL BE DEALING WITH VERY SOON

9. CAN YOU LEAVERAGE SOCIAL MEDIA?
Who is using this stuff?
Should you use this stuff?
What kinds of stuff should you use
(or not)?

10. THIS IS STILL NEW
“We need to remember that the net is still new, the
web is even newer. That both have profound effects
on life is undeniable. But it’s a few seconds aft er the
Big Bang and all we have are a few light elements, a
lot of heat , and no galaxies.” - Doc Searls

11. GET A CLUE

12. ACT II: MOMENTS AFTER
THE BIG BANG

13. WHO IS USING THIS STUFF?

14. WHO ELSE?

15. SHOULD YOU USE THIS STUFF?
What are your motives?
What are your goals?
What is your (or do you have a) “personality”?

16. YOUR PRESENCE IS NOT
ALWAYS REQUESTED

17. SQUIRREL!

18. NOT TOO SHABBY...

19. ...BUT DON’T BE THAT GUY

20. ...OR THAT GUY...

21. ...OR THAT PIGEON...

22. WHAT STUFF SHOULD YOU USE?

23. WHAT ELSE?

24. ANYTHING ELSE?

25. MISSING ANYTHING?

26. LAST ONE...

27. KIDDING (USE THIS, SERIOUSLY)...

28. ...AND THIS...

29. ...AND CONSIDER THIS...

30. WHAT SHOULD YOU NOT
WORRY ABOUT USING?
LinkedIN
Flickr
Klout
Google+
Meetup
socialcam
Blog You Won’t Update

31. COMMUNITIES

32. VALUE
“Average 12 Month Value of a
Facebook Supporter = $161.30”

33. TOP 3 FACTORS

34. MAIN POINT

35. MAIN POINT
People love to buy and give but they hate being sold
to and feeling out of power.
Retention is the new acquisition.
How to do this most effectively? Social Media
Build your base from trust.

36. ACT III: YOUR TURN

37. THANK YOU
sam@samharrelson.com
864-804-8394
@samharrelson on Twitter