Why companies should incorporate social media into their business plan - FILM 260 course at Queens University

1. The
SOCIAL MEDIAage
Samantha Colley

2. Social Media
the web with
constant interactions
flooding
has taken over the internet,

3. We now create as much information every
48 hours as we did form the dawn of man
through 2003

4. of mobile time
is spent on social media apps30%

5. Today,
79% of companies are using or
are planning to utilize social media

6. What about the remaining 21%
Why should they make this change ?

7. Social media helps:
deliver better customer service
drive brand building &
differentiation
manage your reputation
increase trust in your
business
obtain customer insights
keep customers
engaged
drive website traffic

8. If companies engage, consumers are
2-3xmore likely to convert to their brand

9. The use of social media
also significantly increases
customer reach

10. In the absence of
fall
organizations
engagement,
to a reach of
3 - 5%

11. Some of the most successful businesses
are small start-ups that have used technology to gain
an edge

12. A million dollar
Super Bowl ad
VS
free generated buzz
via viral content and
encourages shares
and likes
Which would you prefer?

13. It’s not only important utilize social media,to
companies must understand to use the
websites as well
how

15. 40% of time spent on Facebook
is on the newsfeed
combines three variables:
EDGERANK
Affinity, Weight, and Time
Decay. These take into
consideration interactions
with other users, post types,
reactions, and negative
feedback

16. Constant advertisement posts will
not be consistently viewed because
they will not generate many likes
and shares

17. It’s important to
incorporate
posts that will
gain popularity
to your page
personal
entertaining
AND

18. This will enable
to appear on
newsfeeds that
normally
advertisements
interaction levels
to rise
AND
would not

19. has become one of the
world’s most popular apps
TWITTER

20. complaints, reviews,
and comments
Many customers post
about brands and
companies on the website,
allowing businesses to
gain valuable insight
and provide exceptional
customer service

21. and other apps allow companies to extend their
physical locations into the social media world,
creating a stronger presence in the
minds of consumers
INSTAGRAM

22. People of all ages have begun to use social media

23. It’s to remember that in today’s day and age,vital
if you fail to engage,
you will fail to exist

24. References
Ennes, Meghan. (2012). Social Media: What Most Companies Don’t Know. Retrieved
from http://hbr.org/web/slideshows/social-media-what-most-companies-
dont-know/1-slide
Casserly, Meghan. (2013, April 17). Why Small Businesses are Losing on Social Media.
Retrieved from http://hbr.org/web/slideshows/social-media-what-most-
companies-dont-know/1-slide
Hendricks, Drew. (2014, February 25). 3 Ways Social Media is Driving a Business
Revolution. Retrieved from http://www.forbes.com/sites/drewhendricks
/2014/02/25/3-ways-social-media-is-driving-a-business-revolution/
Robshaw-Bryan, Shell. (2014, February 13). 8 Compelling Reasons Why You Should be
Using Social Media. Retrieved from http://socialmediatoday.com/ubersocial
media/2164966/8-compelling-reaons-why-you-should-be-using-social-media
Bearse, Neil. (2014, March 3). Digital Storytelling for Business. Retrieved from the
Queen’s School of Business Commerce Portal: COMM 105 Class 16, Professor
Coultor

25. All photos were taken from FLICKR, under the
Creative Commons License
Photo Credit:
Hobvias Sudoneighm
marek.sotak
Jason Howie
Mkhmarketing
Rosaura Ochoa
Link Humans
Jenny Downing
Marite Toledo
Magenta Rose
Cheryl Chan
Johan Hansson
Thos Ballantyne
Mark, Pearl Bead
Mendez Enrique
Moyan Brenn
Montecruz Foto
Thank You