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CPG/FMCG SALES & MARKETING FOR CANADA, USA & MEXICO
Sam Macdonald, President
10774 Doncaster Crescent, Delta BC V4C 8A6
604-290-8914 sammacdonald@live.com
www.nabds.com
CANADA
These are only EXAMPLES of our customer list, and we are not limited to those customers "sampled" above.
Drug Channel
Food Chains
Department Stores
Specialty Distributors
Grocery & Drug Wholesalers
Specialty Retailers
Mass Merchandisers
Convenience & Gas Banner
Internet & Consumer Direct
NABDS offers coverage in all trade classes
NABDS offers
Professional Sales Management
Through a network of regional and account specific brokers
and distributors, NABDS enables you to have a national
sales team of up to 50 people on board. NABDS will hire,
train, and motivate the best branded and private label
brokers and distributors and direct them at the retail
opportunities that make the most sense for your brand. If
you already have brokers or distributors under contract, we
can place them under the NABDS management umbrella.
Strategically Positioned Brokers
Calgary
Toronto
Montreal
Winnipeg
Vancouver
Halifax
Strategically Positioned Distributors
Vancouver
Toronto
Montreal
Calgary
NABDS services include
• Establish Sales Objectives for Each Target Account
• Work with You to Devise a Plan to Achieve Each
Objective
• Prepare Solid Business Proposals Customized for Each
Retailer
• Work with the Brokers to Schedule Timely Appointments
• Attend and Participate in Key Sales Presentations
• Document Results and Ensure Timely Follow Up with the
Buyer
• Analyze Shipment Reports, Sell Through Data and
Syndicated Data to Identify Opportunities
NABDS offers the added value
• Monthly Forecasting and Projections
• Quarterly Business Reviews
• Recommendations on Policies, Procedures, Case Packs, Minimum
Shipments, and Terms
• Knowledge and assistance with CFIA packaging approvals.
• Assistance with Budgeting Co-op Ad Allowances and Slotting Fees
• Preparation of Broker Training Manuals
• Administration and Payment of All Secondary Broker Commissions
• Recommendations for Media, Internet use, and brand building
projects
• Represent your products at key trade shows in North America
NABDS outsourced relationships
• Brochures & POS material
• Packaging Design
• Display Ready Pallets
• Floor Displays
• Repack Assembly
• Standard and Climate
Controlled warehousing
• Cross Dock and/or Picking
Distribution
• Customs and Port assistance if
needed
• Public Relations
• Media, Press releases and
Internet advertising
• Invoicing and Collection
assistance
• AC Nielsen support data
• Retail Link analysis and
monitoring
• ECCnet and GS1 registry &
maintenance
NABDS outsourced relationships
Potential Customers
• National Chains
• National Distributors
• National Foodservice
• Regional Chains
• Regional Distributors
• Specialty Distributors
• Grocery Wholesalers
• Independent Retailers
Next Steps
• Decide which products should be presented to which customers
based on NABDS & Manufacturer knowledge
• Send samples, brochures, and FOB pricing for agreed to products
to NABDS offices.
• Customize Potential Container Account presentations
• Align brokers with Container Account appointments for
presentations
• Complete initial presentations to Container Accounts
• Complete initial forecasts based on first appointments
• Determine which products should be converted to Canadian
packaging, based on Potential Container Account and Broker
feedback.
Don’t wait….call NABDS today!
Sam Macdonald, President
10774 Doncaster Crescent, Delta BC V4C 8A6
604-290-8914 sammacdonald@live.com
www.nabds.com
CPG/FMCG SALES & MARKETING FOR CANADA, USA & MEXICO

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NABDS CANADA - North American Business Development Solutions - Canada

  • 1. CPG/FMCG SALES & MARKETING FOR CANADA, USA & MEXICO Sam Macdonald, President 10774 Doncaster Crescent, Delta BC V4C 8A6 604-290-8914 sammacdonald@live.com www.nabds.com CANADA
  • 2. These are only EXAMPLES of our customer list, and we are not limited to those customers "sampled" above. Drug Channel Food Chains Department Stores Specialty Distributors Grocery & Drug Wholesalers Specialty Retailers Mass Merchandisers Convenience & Gas Banner Internet & Consumer Direct NABDS offers coverage in all trade classes
  • 3. NABDS offers Professional Sales Management Through a network of regional and account specific brokers and distributors, NABDS enables you to have a national sales team of up to 50 people on board. NABDS will hire, train, and motivate the best branded and private label brokers and distributors and direct them at the retail opportunities that make the most sense for your brand. If you already have brokers or distributors under contract, we can place them under the NABDS management umbrella.
  • 6. NABDS services include • Establish Sales Objectives for Each Target Account • Work with You to Devise a Plan to Achieve Each Objective • Prepare Solid Business Proposals Customized for Each Retailer • Work with the Brokers to Schedule Timely Appointments • Attend and Participate in Key Sales Presentations • Document Results and Ensure Timely Follow Up with the Buyer • Analyze Shipment Reports, Sell Through Data and Syndicated Data to Identify Opportunities
  • 7. NABDS offers the added value • Monthly Forecasting and Projections • Quarterly Business Reviews • Recommendations on Policies, Procedures, Case Packs, Minimum Shipments, and Terms • Knowledge and assistance with CFIA packaging approvals. • Assistance with Budgeting Co-op Ad Allowances and Slotting Fees • Preparation of Broker Training Manuals • Administration and Payment of All Secondary Broker Commissions • Recommendations for Media, Internet use, and brand building projects • Represent your products at key trade shows in North America
  • 8. NABDS outsourced relationships • Brochures & POS material • Packaging Design • Display Ready Pallets • Floor Displays • Repack Assembly • Standard and Climate Controlled warehousing • Cross Dock and/or Picking Distribution • Customs and Port assistance if needed
  • 9. • Public Relations • Media, Press releases and Internet advertising • Invoicing and Collection assistance • AC Nielsen support data • Retail Link analysis and monitoring • ECCnet and GS1 registry & maintenance NABDS outsourced relationships
  • 10. Potential Customers • National Chains • National Distributors • National Foodservice • Regional Chains • Regional Distributors • Specialty Distributors • Grocery Wholesalers • Independent Retailers
  • 11. Next Steps • Decide which products should be presented to which customers based on NABDS & Manufacturer knowledge • Send samples, brochures, and FOB pricing for agreed to products to NABDS offices. • Customize Potential Container Account presentations • Align brokers with Container Account appointments for presentations • Complete initial presentations to Container Accounts • Complete initial forecasts based on first appointments • Determine which products should be converted to Canadian packaging, based on Potential Container Account and Broker feedback.
  • 12. Don’t wait….call NABDS today! Sam Macdonald, President 10774 Doncaster Crescent, Delta BC V4C 8A6 604-290-8914 sammacdonald@live.com www.nabds.com CPG/FMCG SALES & MARKETING FOR CANADA, USA & MEXICO