Bangladesh: A vibrant and living idea
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An articulation of Brand Bangladesh
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Bangladesh: A vibrant and living idea
- 1. Dhaka%Adclub%Festival%2012 ! Living%Ideas ! 9%June%2012 Sonargoan%Hotel,%Dhaka ! ! ! Legacy!of!barter!economy
- 3. Bangladesh** ! A"Vibrant"&"Living"Idea ! ! Toffael"Rashid Legacy!of!barter!economy
- 5. WHAT%IS%‘IDEA%BANGLADESH’? Their%exists%a%negative%positioning%of%Bangladesh • Natural'disaster'zone • Corrupt • Untrustworthy • Bureaucratic • Uneducated'and'illiterate • Backward'and'poverty'stricken ' ' Copyright:++Toffael+Rashid
- 7. What%did%%father%of%the%nation,%Bongabondu%Sheikh+Mujibur+Rahman+mean+when+he+said Amar%Shonar%Bangla • I"believe"that+he+was+trying+to express+what+he+dreamed+the values+and+culture+of Bangladesh+should+become so"that"it"could"fulfill"its potential. • In"doing"so,"the"nation"could honour"those"who"sacrificed their"lives"for"freedom"from the"tyranny"of"Pakistan." • I"believe"he+was+describing Bangladesh’s+national+culture which"is"what"I"illustrate"in"the next"few"pages. Copyright:++Toffael+Rashid
- 8. Patriotic Of#the#70#countries#I#have#visited,#Bangladesh#is#by#far#the#most#patriotic! Copyright:++Toffael+Rashid
- 9. Patriotic Of#the#70#countries#I#have#visited,#Bangladesh#is#by#far#the#most#patriotic! Copyright:++Toffael+Rashid
- 10. Patriotic Of#the#70#countries#I#have#visited,#Bangladesh#is#by#far#the#most#patriotic! Copyright:++Toffael+Rashid
- 11. Patriotic Copyright:++Toffael+Rashid
- 13. Happy The$London$school$of$Economics$did$a$survey$in$2005$to$find$out$who$the$happiest$people in$the$world$were:$$Bangladesh$ranked$1st. Copyright:++Toffael+Rashid
- 14. Hospitable I’ve%only%been%to%2%countries%in%the%world%where%I%have%met%a%person%for%first%time%and%been%invited%to%dine%with their%family%and%parents%for%a%6%course%dinner%that%same%evening! Those%2%countries%are%India%and-Bangladesh.-- Copyright:++Toffael+Rashid
- 15. The$Bangladeshi$Woman “If$I$had$to$pick$Bangladesh’s$most$wonderful$asset,"it"would"be"her"women.$$ No$woman$in$the$world$‘cares$and$looks$after$you’$like$a$Bangladeshi$woman” Anwar$Choudhary,$Ex$British$High$Commissioner$to$Bangladesh$(2003?2008)
- 16. Artistic'Creativity Bangladeshi’s,inner,built,‘creativity’,evidenced,by,the,beautiful,sari’s,and,handicrafts sold,in,shops,around,the,world. Copyright:++Toffael+Rashid
- 17. Practical(Creativity Best%demonstrated%by%the%ship%stripping%industry%where%merchants%buy%broken%ships%for%£1million, break%them%down%into%individual%parts%and%sell%on%for%£4million. Bangladeshi’s%can%make%a%profit%and%add%value%to%any%commodity!!
- 18. Academically*striving*new*generation 10*million*newly*educated and*patriotically*minded students*will*enter*the economy*in*next*7*years ! !40%!Bangladeshis!want!to!move abroad!due!to!lack!of!earning prospects!in!Bangladesh !79%!interested!in!development of!society !76%!say!women!should!play!a bigger!role!in!the!nations!future policy!making !70%!believe!tat!Bangladesh could!dramatically!change!with the!right!business!opportunities ! Copyright:++Toffael+Rashid
- 19. Global&Icons&of&Professional&Excellence Copyright:++Toffael+Rashid
- 20. Love%for%poetry%through%music Inspired)by)the)much)loved)Nobel)laureate,)Rabindranath)Tagore,)Bangladeshi)express)their)emotions)through profound)and)emotive)music.))This)happens)at)a)local)village)level)all)the)way)upto)national)and)internationally renowned)singers Copyright:++Toffael+Rashid
- 21. Resilience(after(disasters There%are%always%reports%of%Bangladesh’s%natural%disasters. But%frustratingly,%no%one%comments%on%how%Bangladeshi’s regularly%overcome%natural%calamities%because%of%their amazing%‘resilience’. America%and%other%countries%take%years%to%overcome%similar hurricanes%and%tsunami’s.%% Copyright:++Toffael+Rashid
- 22. Over%4000%types%of%fish Over%4000%species%of%fish:%%2000%from%the%rivers,%2000%from%the%oceans%(Bay%of Bengal).%%Each%which%can%be%fried,%dried%and%cooked%in%a%sauce,%or%cooked%fresh in%a%masala%sauce.++That’s+over+1200+dishes+alone. Copyright:++Toffael+Rashid
- 23. Globally'desired'tropical'fruits Bangladesh’s+climate allows+it+to+grow+every gorgeous+and+sought+after tropical+fruit+that+exists. Copyright:++Toffael+Rashid
- 25. River&Cultural&Life My#beloved#late#father#taught#me#that#Bangladesh#is#the#country#of#rivers#(over 200)#and#that#river#culture#is#a#unique#part#of#national#life.##They#remain#the#veins#of the#nation#and#Bangladesh’s#rivers#play#a#vital#role#in#her#culture Copyright:++Toffael+Rashid
- 26. River&Cultural&Life My#beloved#late#father#taught#me#that#Bangladesh#is#the#country#of#rivers#(over 200)#and#that#river#culture#is#a#unique#part#of#national#life.##They#remain#the#veins#of the#nation#and#Bangladesh’s#rivers#play#a#vital#role#in#her#culture Copyright:++Toffael+Rashid
- 27. Beautiful)Landscape Copyright:++Toffael+Rashid
- 29. Beautiful)Landscape Copyright:++Toffael+Rashid
- 30. Beautiful)Landscape Copyright:++Toffael+Rashid
- 31. Beautiful)Landscape Put$simply,$Bangladesh$possesses$every$natural$landscape$that$neighbor$tourist$destinations$like$Malaysia, Thailand$and$India$have$to$offer. Copyright:++Toffael+Rashid
- 32. Split&Personality There%is%no%doubt%that%Bangladesh%possesses%a split%personality%and%has%two%sides%to%its%national identity. % And%yet%thus%far,%Bangladesh’s%‘brand’%has%only the%first%set%of%words%that%I%have%mentioned%at the%heart%of%its%identity%because,%for%whatever reasons,%people%have%focused%on%these%negative set%of%traits. % And%whilst%there%is%no%denying%that%there%is%truth in%them,%I&would&contend&that&it’s&the&second set&of&adjectives&and&values&that&I&mention that&genuinely&articulate&what&Bangladeshi people&are&about.&& % It’s%certainly%a%far%more%differentiated%list%of attributes%that%any%self?respecting%marketing man%could%only%ever%dream%about%having%at%his disposal! % Copyright:++Toffael+Rashid
- 33. Vision&and&future&Half&Empty • !A!natural!disaster!zone • !Corrupt • !Untrustworthy • !Bureaucratic • !Uneducated!and!illiterate • !Backward!and!poverty!stricken Copyright:++Toffael+Rashid
- 34. Vision&and&future&Half&Full Hard&Working Creative Academically&striving Global&icon&role new&generation models The&broadest&cuisine in&the&world? River&& Sea&Fish River Cultural Patriotic Life Tropical&Fruits Resilient People Beautiful Landscap e Hospitable Entrepreneurial Copyright:++Toffael+Rashid
- 35. Dream'about'what'Bangladesh'could'be And$so$imagine$if$we$dreamed$abit$more$and$created$a$brand$for Bangladesh,$that$had$these$sorts$of$words$and$values$at$the$heart$of$it. Imagine$if$the$people$around$the$world$thought$of$these$things$when$they thought$of$our$country. $ Imagine$what$Bangladesh$would$be$like$if$Bangladeshi$thought$of$their country$as$the$above$imagery$suggests. $ Without'doubt'it'becomes'one'of'the'most'amazing'and'wonderful'countries in'the'world. Copyright:++Toffael+Rashid
- 36. Dream&about&what&Bangladesh&could&be Copyright:++Toffael+Rashid
- 37. Dream&about&what&Bangladesh&could&be Copyright:++Toffael+Rashid
- 38. Dream'about'what'Bangladesh'could'be And$so$imagine$if$we$dreamed$abit$more$and$created$a$brand$for$Bangladesh,$that$had$these$sorts$of$words$and values$at$the$heart$of$it. Imagine$if$the$people$around$the$world$thought$of$these$things$when$they$thought$of$our$country. $ Imagine$what$Bangladesh$would$be$like$if$Bangladeshi$thought$of$their$country$as$the$above$imagery$suggests. $ Without'doubt'it'becomes'one'of'the'most'amazing'and'wonderful'countries'in'the'world.
- 39. Is&this&what&father&of&the&nation,&Bongabondu&Sheikh+Mujibur+Rahman meant&when&he&proclaimed&“Amar&Shonar&Bangladesh” Academically&striving new&generation The&broadest&cuisine Global&icon&role in&the&world? models River&& Sea&Fish Patriotic River Cultural Tropical&Fruits Resilient Life People Beautiful Landscap Entrepreneurial e Hospitable Copyright:++Toffael+Rashid
- 40. Brand*Bangladesh:**Amar*Shonar*Bangla I%think%this%is%what%Father%of%the%Nation,*Bongabondu*Sheikh&Mujibur&Rahman meant%when%he%proclaimed%‘Amar%Shonar%Bangla’. • Functional*assets: – Hard%working%people – Artistic%creativity, – Practical%creativity, – The%Bangladeshi%woman, – New%academically%striving%young%generation, – Broad%and%exciting%cuisine%(fish,%fruits%and%vegetables) – Beautiful%landscape%and%river%cultural%life – Music%&%Poetry – %Global%icon%role%models. • Emotional*assets: – Patriotic – Happy – Hospitable – Creative – Entrepreneurial – Resilient
- 41. The#only#guaranteed#things#we#have#all#in#common • We#will#all#eventually#die – Live#as#healthily#as#you#can#so#your#life#is#filled#with#feelings#of#vitality. # • 24#Hours#in#a#Day – Justify#every#moment#to#yourself:##What#is#the#ROI#vs#your#ambition – Every#hour#should#be#validated#to#help#you#achieve#your#life’s purpose.## – If#certain#activities#don’t,#eradicate#them#out#of#your#life. – Sleep#ONLY#the#hours#you#require#to#fully#function#per#day! • Maximum#self#capacity. – Find#your#gift#and#your#maximum#output#level#of#that#gift#….##protect, nurture#and#grow#that#gift#and#maintain#your#capacity#of#that#gift.
- 42. What&are&YOUR&principles&and&values • Think&deeply ! ! ! ! • Only!commit!to!ones!you&can&genuinely&deliver&upon&in!the most!difficult!of!situations. • Be!proud!to!be!a!true!Bangladeshi
- 43. What(I(look(for(when(hiring(young(talent 1. Evidence(of(genuine(passion(and(burning(desire(for(the career(they(want(to(pursue. – Eg:&if&its&applying&to&be&a©writer,&then&they&should&already&have been&an&active&contributor&to&their&university&newspaper,&have examples&of&theoretical&work&and&be&doing&it&just&for&fun. 2. Evidence(of(talent(towards(the(career(they(wish(to(pursue – Awards,&glowing&references,&ability&to&demonstrate&in&interview – Personality&beyond&academic&achievements 3. Desire(to(learn,(NOT(earn – Money&and&fame&comes&later&after&a&few&years&of&very(hard(work – Not&a&shred&of&arrogance,&but&plenty&of&self&confidence. &
- 45. Toffael'Rashid
Notes de l'éditeur
- The legacy of the historical barter economy is that in pursuit of the lowest possible price, quality was always sacrificed and so across society, one is left with only sub standard choices.
- The legacy of the historical barter economy is that in pursuit of the lowest possible price, quality was always sacrificed and so across society, one is left with only sub standard choices.
- Unfortunately for Bangladesh, it already has mental associations attached to it. Inspired by Kissinger’s brutal assessment that the nation was ‘a basket case’, Bangladesh has spent most of its early life as a nation being perceived to be ‘ a natural disaster zone ’ , ‘ corrupt, ‘ untrustworthy’ , ‘ bureaucratic, ‘ uneducated and illiterate’, ‘ backward and poverty stricken ’ . And if we are objective and honest, we have to admit that there is some truth to this perception.
- I would however contend that these characteristics are not that unique and can think of many other developing countries who have experienced such issues. And so even if one wanted too, it would be a foolish positioning territory for a country as its not at all differentiated … and that just for starters! But for whatever reasons, the country has allowed for perceptions to be made that are in line with this.
- However, an equally true set of words includes 'patriotism’ , first demonstrated before 1971 by those Bangladeshi ’ s who were inspired by the love of their cultured language in the war for independence.
- However, an equally true set of words includes 'patriotism’ , first demonstrated before 1971 by those Bangladeshi ’ s who were inspired by the love of their cultured language in the war for independence.
- However, an equally true set of words includes 'patriotism’ , first demonstrated before 1971 by those Bangladeshi ’ s who were inspired by the love of their cultured language in the war for independence.
- Bangladeshi women at the Hajj in national colours when all others wore traditional white clothing.
- As evidenced in this room today, there are many of examples of professionals of Bangladeshi origin globally reaching the very top of their professions ; best exemplified by some our distinguished guests and speakers like Mr S Rahman, Mr Anwar Choudhary, Miss Rushnara Ali, Mr Ifty Islam. The list is long, distinguished and to be proud of. Likewise, through the brilliance of Noble Laureate Professor Younis , Bangladesh created the micro credit banking business model that despite some flaws helps millions to escape from the bottom of the economic pyramid.
- Why go to Chiang Mai for beautiful hilly terrain
- Or Sri Lanka for the serene tea estates
- Or Sri Lanka for the serene tea estates
- Or Thailand for its beaches Bangladesh possesses every type of topography that Thailand or Malaysia has …. But it is all yet to be discovered.
- And so imagine if we dreamed abit more and so created a brand for Bangladesh that had these sorts of words and values at the heart of it. Imagine if the people around the world thought of these things when they thought of our country. Imagine what Bangladesh would be like if Bangladeshi thought of their country as the above imagery suggests. Without doubt it becomes one of the most amazing and wonderful countries in the world.