The document discusses how to effectively use social media for events and engagement. It provides tips on setting up Facebook events and promoting events on Twitter, including using hashtags and livestreaming. Metrics and analytics are also covered, along with the benefits of social media for brands, such as increasing awareness, traffic, and customer interactions.

1. meetings & events australia
thinktank media
social media | digital | website design

2. we work across multiple industry types and business sizes.
we are team of 11 awesome
people & we are growing every
day...
thinktank media
social media | digital | website design

3. we are a part of a bigger picture...
YOUTHBABY
end to end campaigns mixing large
format out of home advertising,
product sampling, interactive
displays & events with social media thinktank media
social media | digital | website design

4. an average day @ thinktank media
reporting, metrics & analysis.
whats trending & where.
getting involved, interacting.
developing new platforms & technology.
strategy & campaign development.
art & creative campaign design.
twittering & facebooking religously
research & client competitor analysis
crisis management
training, speaking & profile management
thinktank media
social media | digital | website design

5. what we’ll be covering off....
How to effectively monitor,measure & analyse conversations
Importance of social media strategy
How to build up a solid community of followers -­ brand advocates
Social Media etiquete
Video and live streaming
Popular social media platforms
Targeted messaging through social media
Case studies

6. what is social media TODAY, to us!
benefits :
brand awareness & exposure
increasing quality traffic & organic search
reduces total spend
highly trackable
great for customer service & interaction
listening & implementing / reacting
give your brand a voice
highly trackable
thinktank media
social media | digital | website design

7. everyone loves stats..
70% of Aussie companies are active on social media sites.
more than a quarter have a Facebook presence
half of the organisations had switched money away from traditional
media. most of this money (47%) was shifted from print media!
thinktank media
social media | digital | website design

8. thinktank media
social media | digital | website design

9. “we dont care about your brand or
advertising, we care about what our
mates think!”
thinktank media
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10. how does it work
word of mouth
connections
relationships
sharing
authenticity
shows your brand cares
TRUST thinktank media
social media | digital | website design

11. social media etiquete...
Build relationship first, sell second
Thank people that mention you
Share great content -­ doesn’t always have to be yours
Be open,honest and yourself or stick to brand style guide
Don’t spam or constantly broadcast one way
Engage and interact -­ two way conversations
thinktank media
social media | digital | website design

12. hot social media tools for events
search.twitter.com -­ search tool
social oomph -­ auto follow/scheduling
bit.ly -­ link shortner-­measures clicks
social mention -­ search tool
addict-­o-­matic -­ search tool
twazup -­ search tool
twellow -­ twitter directory
twitter -­ tweetdeck (must have application) # hashtag
youtube
facebook
slideshare
livestream thinktank media
social media | digital | website design

13. why facebook for events...
If you’re interested in an event then generally your mates
Can go viral very quickly -­ news feed
Faces -­ see if you know anyone going
Can print off and export an attending sheet
Take payment for events
Connect with all attending in 1 update
Gain an idea of how many people are coming
Have a community to spring board off for next event
Search for events
thinktank media
social media | digital | website design

14. Setting up an event on Facebook
Leave all the default settings the way they are
Catchy title, subtitle and photo.
Generate buzz by periodically commenting on your own event wall.
Comment on any added photos/videos/links. Each of these activities goes
into your mini feed and your friends’ news feeds
Add photos of event
Video -­ make a short video explaining what your event is about and upload it
to the invite.
thinktank media
social media | digital | website design

15. Setting up an event on Facebook
Write a Personal Message
Send Out Invites
Spread the Word
Click the “Share” button and “Post to your Profile” and your invite will go on
your wall for all to see.
Or use the “Share” button to send an invite to specific friends or lists.
thinktank media
social media | digital | website design

16. event on facebook goes viral kates birthday
Kate’s Party gatecrashed by 60,000 Facebook users
Small gathering of friends in an apartment event
Not closed, so anyone could invite new attendees -­ pivacy settings unchecked
Created Saturday garnered 5000 attendees in 10 minutes, growing to 60,000
overnight. By the time the group was shut down by Facebook there were a
further 180,000 people who had been invited but not yet confirmed
Over 500 related Facebook groups sprung up around the party
There’s a website http://www.katesparty.com
Twitter feed
thinktank media
social media | digital | website design

17. Setting up an event on Twitter
Determine a hashtag #ttmevent -­ limit characters for easy share
Schedule tweets about the event
Use bit.ly URL shortner for tracking & measuring -­ link to FB or website
Setup keyword searches and respond / interact where relevant
Autofollow people that mention your event then make conversation back
Create twitter list of those attendting
Embed list or hashtag into website events page -­ see connectnow.net.au
thinktank media
social media | digital | website design

18. Social media is everywhere, and it moves fast. You want to hear
the conversations around your industry and competitors. And
mentions of your brand are today’s phone calls: customers,
prospects, and community members asking for your attention
and your response....
thinktank media
social media | digital | website design

19. interaction & engagement....
set your voice, your tone.
ensure consistancy both on and offline
develop an online style guide, a personality & method of
tone.
ensure front line staff are consistant with this!
thinktank media
social media | digital | website design

20. reports & metrics
Google Analytics >> Conversions
Bit.ly >> tracking clicks from posts, tweets & blogs
Facebook Insights
Radian6, Social Mention etc etc
thinktank media
social media | digital | website design

21. reports & metrics
Radian 6
Social Media Big Brother!
Radian6 gives you a complete
platform to listen, measure and
engage with your customers
across the entire social web.
thinktank media
social media | digital | website design

22. thinktank media
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23. thinktank media
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24. open events! get huge exposure
create a hashtag
pre-­buzz -­ connect with identified influencers online / invite a selected
project screen on wall/tv -­ have hashtag stream showing
a selection of dedicated tweeters for the event
ask for questions from the twittersphere-­selected tweeters will relay answers
back
twitpic/twitvid/blog/flickr/
invite media
possible livestream
continue buzz using hashtag post event
thinktank media
social media | digital | website design

25. Integrating social media into your events…basic steps
1. Create an event page on facebook
2. Link this as an RSVP on your website
3. Add a video intro to humanise the event
4. Add livestream option if it’s open source – very powerful
5. Create a hashtag for people to use on twitter to share/promo event – you
can also track conversations via this hashtag and feed them back into the
website
6. Get in touch with infuencers online who can assist to spread the word ( eg.
Bloggers/twitterers – follow people within that city (eg.twellow)
thinktank media
social media | digital | website design

26. Integrating social media into your events…basic steps
7. Run a quirky campaign online to softly promote event
8. Monitor conversation about your event using tracking devices – eg.Free -­
Social mention – paid = Radian6
9. Create a list of people on twitter that are attending your event
10. Have a tweet stream of the hashtag running on a big screen in the event
– or project onto a wall
11. Ask your attendees to feel free to tweet/twitpic/video (if it’s a free event)Write
a blog posts
thinktank media
social media | digital | website design

27. Integrating social media into your events…basic steps
12. slideshow (slideshare) up on your website & facebook event page after
Put
the event so people can come back to the site to download & share.
13.
Feedback sheet /poll on site after event using tabs / poll application
14.
Nurture and keep in touch with people that came to the event via social
media – hook up with them on eg.linkedin/twitter
15.
Use your facebook event community to springboard your next event
Also consider registering your event on Mashable and the like if it has a social
media element
thinktank media
social media | digital | website design

28. the whole tweet up thing
Tweetup -­ An organized or impromptu gathering of people that use Twitter. (A meet up
of people that ‘tweet’ using Twitter.)
Essendon Football Clubs Tweetup :
Panel of experts who will discuss how
Twitter and social media is changing the
face of the sporting landscape.
opportunity to have your photo taken with
Steve and the 2000 Premiership Cup /
Essendon players once they arrive. You
can even share it immediately with your
friends via Twitpic!
thinktank media
social media | digital | website design

29. the results...
Reached 36,066 unique people via 341 tweets
Created 488,562 impressions
Provided 30 Twitpics
Provided 2 Twitvids
Mentions of Samsung -­ 8,547 unique people via 15 tweets, with
31,791 impressions
Andrew Welsh launched his Twitter account on the day and
went from 30 to 207 followers overnight
Received mentions across various media (herald sun & SEN)
thinktank media
social media | digital | website design

30. things we are doing....
thinktank media
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31. facebookExpress
payment gateway for facebook!
r
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32. connectExpress
social media anytime, anywhere
moderation of social media communication
update & schedule tweets, blog posts, facebook
updates around the clock into the future!
bulk manage accounts, deletion, police content prior
to approval & more!
thinktank media
social media | digital | website design

33. when social media goes bad!
thinktank media
social media | digital | website design

34. when social media goes bad!
how nestle landed itself in a PR nightmare in a matter of
minutes.
“the logo is our intellectual property, this is oir page and we
set the rules, you dont like it, theres the door”
-­ nestle Social Media staff member.
thinktank media
social media | digital | website design

35. foursquare and events
set up new profile that reflects the name and details of event
set up venue with event details
include proper address, contact information and twitter
handle. assign category with the subcategory of ‘Event
Space‘.
add tags and adjust the map pin to accurately reflect your
event’s location.
thinktank media
social media | digital | website design

36. foursquare and events
Offer benefits to attendees for checking in to various locations
or functions at your event.
Give your mayor a treat.
Offer a private gathering for your users. All of these bonuses
can be managed as ‘Tips‘
Add these periodically throughout event and give users basis
for frequent check-­ins and updates.
Make your missions fun and tie them back to as many of the
other meetings/events
thinktank media
social media | digital | website design

37. foursquare and events
The Participation
check in/follow tips surrounding event, but they now have
a community to connect with other users.
Encourage event participants to add their own tips.
Allow exhibitors to offer their own incentives for a visit to
their booth. Give speakers a chance to encourage new
audiences.
thinktank media
social media | digital | website design

38. foursquare and events
The before and after
Set up a private landing page weeks in advance
Offer a tease towards some of the tips and incentives for
participation. Offer early incentives for ‘friending’ the event
profile and develop a community ahead of time to ensure
an army of participants during the event.
When it concludes,clean up what you’ve created.
Delete your tips and ‘Flag your venue as closed
thinktank media
social media | digital | website design

39. the future baby!
thinktank media
social media | digital | website design