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Mission 2012
- 1. MISSION - 2012 Prepared By : Md. Mushfik Monjur
- 14. ENERGYPAC IS A BRAND OUR BRAND BUILDING PROCESS
- 15. EnergypacBrand Building Touch-Points Brand Positioning and Essence Brand Strategy Brand Benefits Consumer Study Brand Attributes
- 16. Our Brand EEL ENVIRON- MENT PACKAGING EVENTS BROADCAST PRINT CO-BRANDING GUERRILLA MEDIA OUTDOOR RETAIL THEME ART PROMOS MARKETING INTERACTIVE DIRECT MKTG E-MAIL MARKETING E-COMMERCE ONLINE MEDIA UNIFORM CRM PUBLIC RELATIONS DIGITAL ASSET MGMT GRAPHIC STANDARDS PLAYING SURFACE CORPORATE IDENTITY
- 18. How Can We Maintain Brand Loyalty Brand Loyalty Treat the Customer right Stay close to the Customer Measure / Manage Customer Satisfaction Create a solution for a Customer Problem / Reward loyalty Provide Extras
- 19. We May Maintain Brand Awareness Top of Mind Brand Recall Brand Recognition Unaware of Brand
- 22. Hierarchy of Objectives Company Mission/Vision Corporate objectives Corporate strategies Divisional objectives Divisional strategies Product/brand objectives Brand strategies Program objectives Tactics Level I Level 0 Level III Level II Level IV
- 23. Strategic Alternatives Growth in sales or market share New segments Market development Convert nonusers New product development Competitors’ customers Efficiency, short-run profits Existing customers Market penetration Long-term profits Reduce costs Decrease inputs Improve asset utilization Increase price Increase outputs Improve sales mix
- 25. EEL believes in creating motivating communication solutions that connect brand assets with consumers on deep emotional levels. This fusion drives activation, increases brand awareness and builds brand equity - positioning client brands for maximum success. What: EEL Believes Brands Must “ Win The Heart”
- 28. OVERALL CHANGE PROGRAMME TIMELINE 2008 JUNE Remaining After Dec 2008 2008 Expected Signing Contract 2008 December Total : 370 MW Public : 60 MW Private-Public Partnership : 310 MW Total : 570 MW Public : 240 MW Public-Private Partnership : 330 MW Total : 2820 MW Public : 1470 MW Public-Private Partnership : 1350 MW 2009 Demand About 6000 MW For Reliable Supply : 7300 MW Per capita Consumption : 170 KWh Total : 2310 MW Public : 1410 MW Public-Private Partnership : 900 MW About 9,300 MW 2012 Demand
- 32. Concerns of EEL’s competitive analysis How can our competitors be grouped meaningfully? Figure 20.8 Source : Adapted from Wilson et al . (1992).
- 40. Our Approach of Narrowing Target Markets Combined target market approach Single target market approach Multiple target market approach All customer needs Some generic needs One broad product market Homogeneous (narrow) product markets Narrowing down to specific product-market Segmenting into possible target markets Selecting target marketing approach
- 41. THANK YOU
Notes de l'éditeur
- This gives an overview of what I’ll cover in this talk – journey in terms of strategy and structural change since I started at the BL in 2000 I’ll come on to this in more detail later. First I would like to talk about some of the challenges I faced when I joined the library in terms of cultural / structural change –and how we addressed these.