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Line stretching strategies for product expansion

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A PPT on line stretching

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Line stretching is an expanding strategy by a company where the new products are launched in the same product line but beyond the current product range with some additional or different features. Line stretching can be done down market, up market or both ways.
Down Stretch Up stretch Both stretch/ Two way stretch
Line stretching strategies for product expansion
Line stretching strategies for product expansion
Line stretching strategies for product expansion
Line stretching strategies for product expansion

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Line stretching strategies for product expansion

  • 1.
  • 2. Line stretching is an expanding strategy by a company where the new products are launched in the same product line but beyond the current product range with some additional or different features. Line stretching can be done down market, up market or both ways.
  • 3. Down Stretch Up stretch Both stretch/ Two way stretch