What really drives the success of a Music Radio station is about the basics, and is based on experiences while building successful music radio stations in Australia, France, UK, Brazil amongst other markets.
3. what really drives
the success of a
music Radio station
is about the basics!
4. Getting the right strategy via research is crucial and
represent 20% of the success of a music radio station
20%
5. Those 20% are vital, that's how
you will find or fine-tune the
right music mix for the right
target within a clear available
niche in the market
20%
6. The implementation of the action
plan coming from research
represent 80% of the success
of a music radio station
80%
7. Implementation is about music, morning, marketing, and social media
Music is the first and most
important part to implement
flawlessly
25. Manually fine-tune the daily music
log by remembering that it's not just
about rotations and research,
it's about art as the goal is to satisfy
a target made of
humans
26. the right people
if you have the right music strategy in
place with the right implementation
and the right people to take care of
the music you will succeed
27. move your format forward
with your instinct, find ways
to get your listeners
surprised
don’t just stick to what
research says. within the
consistency of your format,
find ways to have spice in
your music log
28. TOP QUALITIES OF YOUR programming TEAM
IN TOUCH WITH POP CULTURE
LOVE OF THE MUSIC
LOVE OF THE FORMAT
INSTINCT
29. sam zniber is Successful in repositioning
and fine-tuning Music Radio Stations
programming to increase audience market
share. Record of audience growth with
major radio stations in Australia, UK,
france, Africa and Latin America.
sam@samzniber.com