1. I carried out a questionnaire, asking questions regarding music magazines. All together I asked
25 people. The reason why I carried out a questionnaire as part of my research, is because, it
informed me of the type of feature my particular target audience would like me to include in
my magazine.
2. What is your gender?
Male
Female
36%
64%
There were 16 males and 9 females who answered my
questionnaire. This told me that mostly males will be
interested in buying a rock magazine, alongside few
females.
3. How old are you?
31-40years
16%
12-15 years
4%
16-21years
20%
22-30 years
60%
This question informed me of which age group would be best to target my music
magazine on. There was only one person in the age group 12-15. There was 5
people in the age group 16-21 years. There were 4 people in the age group 31-40.
This told me that males and females in the age group 22-30 are mostly interested
in rock music. Also, this helped me come to a final decision of the target audience
that I will base my rock magazine on.
4. What is your ethnicity?
White Welsh
8%
British Pakistani
20%
British Indian
24%
Black British
8%
White British
40%
There were 5 people in the British Pakistani ethnic background. There were 2
people in the Black British ethnic background. There were 10 people in the
White British background. There were 6 people in the British Indian
background and there were 2 people in the White Welsh background. This
informed me that the ethnic background that my target audience will be from
is mainly White British, alongside with other ethnic backgrounds.
5. How much would you rate rock genre on scale of 110. 1 beaing the worst and 10 being the best.
5
25%
11
32%
5
36%
4
7%
5 people said they would rate rock music genre on a scale of 10. 4 people said
they would rate rock genre on a scale of 2. 11 people said they would rate rock
genre on a scale of 9. 5 people said they rate rock genre on a scale of 7. This
told me that majority of the people I asked to answer the questionnaire really
enjoy listening to rock music genre.
6. Which of the following rock artists do you listen to?
Matalica
8%
Ossy Osbourne
36%
Nicklebak
8%
Bon Jovi
48%
2 people said Nicklebak. 12 people said Bon Jovi. 9 people said Ossy
Osbourne. 2 people said Matalica. This told me that majority of the
people listen to Bon Jovi and Ossy Osbourne, who are two very
well-known rock artists.
7. Would you buy a rock magazine?
No
12%
Yes
88%
22 people said they would buy a rock magazine and 3 people said
they will not buy a rock magazine. This informed me that majority
of the people in the age ranges 16-21 and 22 – 30 would buy rock
magazines.
8. What features do you expect from a music magzine?
Images
20%
Logo
36%
masthead
24%
pull quote
20%
9 people said logo. 5 people said pull quote. 6 people said
masthead. 5 people said images. This informed me that all of
these features are very important and should definitely be
added in a rock music magazine.
9. How often do you think a music magazine should be
published?
Weekly
24%
Monthly
76%
6 people said weekly and 19 people said monthly. This
informed me that my rock magazine should be
published monthly