1. HR Academicians Perception of HR Education in B-schools :
Towards restructuring the methodology and pedagogical approach
MM Bagali, PhD
HRM Professor,
Management Research Area,
REVA University
mmbagali@reva.edu.in
8/16/2016 1Reva University, 18th & 19th Dec 2015

2. Backdrop
Introduction
Around 700 Universities
All Variety of Universities
All have a B-School or Management Education
Recent Times Higher Education University Ranking
[ Nov 2015 survey results ]
– 2 University in first 250 rankings
– [https://www.timeshighereducation.com/world-university-rankings/2016 ]
B-School
Around 4000 Across India
3665 B School / 366 PGDM
All variety of B-School
How many of them rank in World Ranking… IIM-A/ IIM-B
Indian Ranking
Across 6-7 years
Same B-School, may be 15-18% new one join
What this communicate to all !!!!
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3. Hard Facts
Demand for Course
Across India
Marketing 40%
Finance 30%
IT/ Entrepreneurship 20%
HR 10%
Reasons
Wide scope
Jobs
Projects
Teaching Community
Solutions
Why HR is at bottom 10% ??
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4. The Thought
Research work addressing 3 angles
HR Students perceptive
HR Professionals perceptive
HR Academicians perceptive
This paper is …….
HR Academicians Perception of HR Education in B-schools :
Towards restructuring the methodology and pedagogical approach
Title of PhD work
MANAGEMENT EDUCATORS AND STAKEHOLDERS ON HR EDUCATION IN B-SCHOOLS
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5. Review of Literature
(Datar, Garvin, & Cullen, 2010). MBA graduates lack in global perspective,
leadership skills, integration skills, recognizing
organizational realities and implementing
effectively, acting creatively and innovatively,
thinking critically and communicating clearly,
understanding the role, responsibilities and
purpose of business, understanding the limits
of models and markets
NASSCOM’s report (2012) In the absence of these skills, the MBAs do not
remain employable. This is furthered by the
indicating that not more than 25 per cent of
engineers and MBA graduates are employable.
several other studies
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6. Study Methodology
Assumption What has HR not been the preferred choice of students ;
Why has HR not branded as a core management subject
Why is HR not popular…..
Objectives How relevant is HR education in todays Business
Organisation, and what are the paradigm shift required /
needed to meet the future demands
Hypothesis Development
Hypothesis 1: There exists no relationship between the roles &
responsibilities and the various designations of the HR
Academicians
Hypothesis 2: There is no relationship between the number of HR
publications in journals and designations of the HR
Academicians
Hypothesis 3: There is no link between the designations and the other
important / crucial roles of HR Academicians.
Hypothesis 4: There is no relationship between the different types of
Universities / Institutions and the perceptions of the HR
Academicians about the HR Education
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7. Sl No Name of the University / Institution Place of operation Nature
1 Acharya School of Management Bengaluru Autonomous Institution
2 Bangalore University Bengaluru State University
3 Central University of Karnataka Gulbarga Central University
4 Christ University Bengaluru Deemed University
5 Davangere University Davangere State University
6 Gulbarga University Gulbarga State University
7 Jain University Bengaluru Deemed University
8 Karnatak University Dharwad State University
9 Karnataka State Women's University Bijapur State University
10 Kuvempu University Shankaraghatta State University
11 Mangalore University Mangalore State University
12 Manipal University Manipal Deemed University
13 Mount Carmel Institute of Management Bengaluru Autonomous Institution
14 MS Ramaiah Institute of Management Studies Bengaluru Autonomous Institution
15 National Institute of Technology Karnataka Suratkal Regional Technical
Institution
16 Ramaiah Institute of Management Studies Bengaluru Affiliated Institution
17 St Joseph's College of Business Administration Bengaluru Autonomous Institution
18 Symbiosis Institute of Management Studies Bengaluru Autonomous Institution
19 Tumkur University Tumkur State University
20 University of Mysore Mysore State University
21 Vijayanagara Sri Krishnadevaraya University Bellary State University
22 Visveswaraiah Technological University Belgaum Technical University
23 Xavier's Institute of Management Excellence Bengaluru Autonomous Institution
Sample Demography
Organisation - University
included in the Study
Autonomous Institute 6+1
State University 10
Deemed University 3
Engg / NIT 2
Central University 1

8. Participant Profile
Tool
A questionnaire was developed keeping in view, the broad objectives of the study. The Cronbach’s
alpha was measured and was .6872
Sample Topics Covered / Addressed
 Branding
 Visibility
 Jobs openings
 Expectations from corporate
 Skills set of students
 Poor show by seniors
 Last option to join HR stream
 Few school with complete specialization
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Sl No Stakeholder Number of samples studied Universe
1 HR Student 238 400
2 HR Academician 39 70
3 HR Practitioner 33 NA

9. Main findings
Critical Issues for poor HR
 Branding
 Visibility
 Jobs openings
 Expectations from corporate
 Skills set of students
 Poor show by seniors
 Last option to join HR stream
 Few school with complete specialization
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10. Areas to focus
8 Key Priority
 Branding
 Visibility
 Jobs openings-employability
 Expectations from corporate
 Skills set of students
 Poor show by seniors
 Last option to join HR stream
 Few school with complete specialization
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11. Hard Facts and Reality
5 Top reasons …..
Why we hate HR……2,29, 000 Google search
Don’t find any value
Anyone can do
Common sense works, and
Don’t require formal degree
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12. 8/16/2016 Reva University, 18th & 19th Dec 2015 12
Branding
ROI
Value creation
First Option
Technology used
Have a picture of future
workforce and address

13. Dialogue and discussion…..
Karnataka State Knowledge Commission
Karnataka State Higher Education Council
All University, for discussion
FDP for faculty and Board of Studies
AICTE
UGC
AIU
K-MAT
Community of Management Educators and HR Faculty Community
et al…..
Academic Perspective
Research Perspective
Organisational Perspective
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14. Preparation 2 years in advance
1995 First PhD
2008 Second PhD
Guided 7
Guiding 11
Managing / Mentoring around 90
Co-Guide 15
Papers 160 published
World Conference 20
Several Talks on Research
Observation for 7 years
Personal research love story….
Details are at :
https://www.linkedin.com/in /mmbagali

15. In brief:
Professor of Strategic Human Resource Management,
Director- International Relations and Research Projects,
Research in Management
Teaching: 18 years
Research: 14 years
Consultancy: 14 years
Administration: 14 years
Post Doct: 6 years
Papers:
Around 140 published
Conference: Around: 40 India; 10 Overseas
Research:
PhD Awarded: 7
Submission: 1
Guiding: 8 ( Six submitted their final synopsis )

16. http://in.linkedin.com/in/mmbagali
Such a pleasure to be with all this morning !!
thank you all and let us celebrate the work !!!!!