Soumettre la recherche
Mettre en ligne
Barringer2e ch04
•
Télécharger en tant que PPT, PDF
•
4 j'aime
•
1,104 vues
Sandeep Kashyap
Suivre
Business
Signaler
Partager
Signaler
Partager
1 sur 25
Télécharger maintenant
Recommandé
01 intro to_entreneurship
01 intro to_entreneurship
Zulkefle Idris
89014456 barringer-e4-ppt-02
89014456 barringer-e4-ppt-02
سعد سعید
Barringer e3 ppt_03
Barringer e3 ppt_03
waqasfarooq75
Barringer e4 ppt_04
Barringer e4 ppt_04
International School for Business Acumen
Barringer-Chapter5.ppt
Barringer-Chapter5.ppt
Sutadi Triputra
Entrepreneurship Chap 10
Entrepreneurship Chap 10
Umair Arain
Barringer e3 ppt_06
Barringer e3 ppt_06
waqasfarooq75
Entrepreneurship 01
Entrepreneurship 01
Diana Diana
Recommandé
01 intro to_entreneurship
01 intro to_entreneurship
Zulkefle Idris
89014456 barringer-e4-ppt-02
89014456 barringer-e4-ppt-02
سعد سعید
Barringer e3 ppt_03
Barringer e3 ppt_03
waqasfarooq75
Barringer e4 ppt_04
Barringer e4 ppt_04
International School for Business Acumen
Barringer-Chapter5.ppt
Barringer-Chapter5.ppt
Sutadi Triputra
Entrepreneurship Chap 10
Entrepreneurship Chap 10
Umair Arain
Barringer e3 ppt_06
Barringer e3 ppt_06
waqasfarooq75
Entrepreneurship 01
Entrepreneurship 01
Diana Diana
Barringer-Chapter2.ppt
Barringer-Chapter2.ppt
kishore626712
Barringer ppt10in
Barringer ppt10in
BTEC UTeM
09 new venture_team
09 new venture_team
Zulkefle Idris
Barringer Entrepreneurship chapter 04
Barringer Entrepreneurship chapter 04
MalikJamshaid1
Barringer e4 ppt_09
Barringer e4 ppt_09
International School for Business Acumen
Barringer e4 ppt_07
Barringer e4 ppt_07
International School for Business Acumen
Chapter 3.ppt
Chapter 3.ppt
DawToneLay
Startup Feasibility Analysis
Startup Feasibility Analysis
azlaan
Barringer e3 ppt_11
Barringer e3 ppt_11
ashiq0209
Entrepreneurship Chap 11
Entrepreneurship Chap 11
Umair Arain
witting a business plan
witting a business plan
iqra ishfaq
Recognizing Opportunities and generating Ideas.
Recognizing Opportunities and generating Ideas.
Fahad Mahmood
Chapter 1 Introduction to Entrepreneurship.ppt
Chapter 1 Introduction to Entrepreneurship.ppt
SaidAbdirahman2
Entrepreneurship Chap 12
Entrepreneurship Chap 12
Umair Arain
Entrepreneurship Chap 9
Entrepreneurship Chap 9
Umair Arain
Scarb eesbm6e ppt_11
Scarb eesbm6e ppt_11
Prahlad Adhikari
Strategies for Firm Growth.pptx
Strategies for Firm Growth.pptx
JahidulIslam758305
Chapter-5 Industry and competitor analysis
Chapter-5 Industry and competitor analysis
Afzaal Ali
Entrepreneurial StrategyGenerating and Exploiting New Strategies
Entrepreneurial StrategyGenerating and Exploiting New Strategies
KaleemSarwar2
Entrepreneurship Chap 8
Entrepreneurship Chap 8
Umair Arain
Chapter 4.ppt
Chapter 4.ppt
MuhammadAdeel321
Fbarringer4e_04 (2).ppt
Fbarringer4e_04 (2).ppt
AtifAliAnwarFastNU
Contenu connexe
Tendances
Barringer-Chapter2.ppt
Barringer-Chapter2.ppt
kishore626712
Barringer ppt10in
Barringer ppt10in
BTEC UTeM
09 new venture_team
09 new venture_team
Zulkefle Idris
Barringer Entrepreneurship chapter 04
Barringer Entrepreneurship chapter 04
MalikJamshaid1
Barringer e4 ppt_09
Barringer e4 ppt_09
International School for Business Acumen
Barringer e4 ppt_07
Barringer e4 ppt_07
International School for Business Acumen
Chapter 3.ppt
Chapter 3.ppt
DawToneLay
Startup Feasibility Analysis
Startup Feasibility Analysis
azlaan
Barringer e3 ppt_11
Barringer e3 ppt_11
ashiq0209
Entrepreneurship Chap 11
Entrepreneurship Chap 11
Umair Arain
witting a business plan
witting a business plan
iqra ishfaq
Recognizing Opportunities and generating Ideas.
Recognizing Opportunities and generating Ideas.
Fahad Mahmood
Chapter 1 Introduction to Entrepreneurship.ppt
Chapter 1 Introduction to Entrepreneurship.ppt
SaidAbdirahman2
Entrepreneurship Chap 12
Entrepreneurship Chap 12
Umair Arain
Entrepreneurship Chap 9
Entrepreneurship Chap 9
Umair Arain
Scarb eesbm6e ppt_11
Scarb eesbm6e ppt_11
Prahlad Adhikari
Strategies for Firm Growth.pptx
Strategies for Firm Growth.pptx
JahidulIslam758305
Chapter-5 Industry and competitor analysis
Chapter-5 Industry and competitor analysis
Afzaal Ali
Entrepreneurial StrategyGenerating and Exploiting New Strategies
Entrepreneurial StrategyGenerating and Exploiting New Strategies
KaleemSarwar2
Entrepreneurship Chap 8
Entrepreneurship Chap 8
Umair Arain
Tendances
(20)
Barringer-Chapter2.ppt
Barringer-Chapter2.ppt
Barringer ppt10in
Barringer ppt10in
09 new venture_team
09 new venture_team
Barringer Entrepreneurship chapter 04
Barringer Entrepreneurship chapter 04
Barringer e4 ppt_09
Barringer e4 ppt_09
Barringer e4 ppt_07
Barringer e4 ppt_07
Chapter 3.ppt
Chapter 3.ppt
Startup Feasibility Analysis
Startup Feasibility Analysis
Barringer e3 ppt_11
Barringer e3 ppt_11
Entrepreneurship Chap 11
Entrepreneurship Chap 11
witting a business plan
witting a business plan
Recognizing Opportunities and generating Ideas.
Recognizing Opportunities and generating Ideas.
Chapter 1 Introduction to Entrepreneurship.ppt
Chapter 1 Introduction to Entrepreneurship.ppt
Entrepreneurship Chap 12
Entrepreneurship Chap 12
Entrepreneurship Chap 9
Entrepreneurship Chap 9
Scarb eesbm6e ppt_11
Scarb eesbm6e ppt_11
Strategies for Firm Growth.pptx
Strategies for Firm Growth.pptx
Chapter-5 Industry and competitor analysis
Chapter-5 Industry and competitor analysis
Entrepreneurial StrategyGenerating and Exploiting New Strategies
Entrepreneurial StrategyGenerating and Exploiting New Strategies
Entrepreneurship Chap 8
Entrepreneurship Chap 8
Similaire à Barringer2e ch04
Chapter 4.ppt
Chapter 4.ppt
MuhammadAdeel321
Fbarringer4e_04 (2).ppt
Fbarringer4e_04 (2).ppt
AtifAliAnwarFastNU
barringer_e3_ppt_04.ppt
barringer_e3_ppt_04.ppt
DawToneLay
How To Write a Business Plan | Types Of Business Plan | What Is a Business Pl...
How To Write a Business Plan | Types Of Business Plan | What Is a Business Pl...
FaHaD .H. NooR
writing a business_plan-lms
writing a business_plan-lms
Dulan Mahendra
Entrepreneurship Skills
Entrepreneurship Skills
Muhammad_Siddiq
Business Plan.ppt
Business Plan.ppt
PurnimaSharma73
Business plan (2)
Business plan (2)
Syed Zaid Irshad
Chapter 6 - Writing A Business Plan.ppt
Chapter 6 - Writing A Business Plan.ppt
Monika Gupta
Business plan.ppt
Business plan.ppt
sushma893527
Chapter 6 - Writing A Business Plan.ppt
Chapter 6 - Writing A Business Plan.ppt
MehreenKanwal5
Inspiro Institute Executive Development Workshop Developing A Business Plan i...
Inspiro Institute Executive Development Workshop Developing A Business Plan i...
Sithu Inspiro institute
Chapter 4 writing a business plan(entrepreneurship)
Chapter 4 writing a business plan(entrepreneurship)
Afzaal Ali
Creating and starting the venture
Creating and starting the venture
Dr. Syed Kashan Ali Shah
Business plan overview for startups
Business plan overview for startups
Angela Ihunweze
Lesson Eight Business Plan.pptx
Lesson Eight Business Plan.pptx
Awesomegamer7
The Business Plan: Creating and Starting the Venture
The Business Plan: Creating and Starting the Venture
gohar321
Lec 4pptx.pptxnnknjjkjjkkjkkjkjjkjkkjkjkjkj
Lec 4pptx.pptxnnknjjkjjkkjkkjkjjkjkkjkjkjkj
JaydeeAli
Dom s entrepreneurship chapter 7
Dom s entrepreneurship chapter 7
Rao Majid Shamshad
CH 07 Entrepreneurship.pptx
CH 07 Entrepreneurship.pptx
MehediHasan875455
Similaire à Barringer2e ch04
(20)
Chapter 4.ppt
Chapter 4.ppt
Fbarringer4e_04 (2).ppt
Fbarringer4e_04 (2).ppt
barringer_e3_ppt_04.ppt
barringer_e3_ppt_04.ppt
How To Write a Business Plan | Types Of Business Plan | What Is a Business Pl...
How To Write a Business Plan | Types Of Business Plan | What Is a Business Pl...
writing a business_plan-lms
writing a business_plan-lms
Entrepreneurship Skills
Entrepreneurship Skills
Business Plan.ppt
Business Plan.ppt
Business plan (2)
Business plan (2)
Chapter 6 - Writing A Business Plan.ppt
Chapter 6 - Writing A Business Plan.ppt
Business plan.ppt
Business plan.ppt
Chapter 6 - Writing A Business Plan.ppt
Chapter 6 - Writing A Business Plan.ppt
Inspiro Institute Executive Development Workshop Developing A Business Plan i...
Inspiro Institute Executive Development Workshop Developing A Business Plan i...
Chapter 4 writing a business plan(entrepreneurship)
Chapter 4 writing a business plan(entrepreneurship)
Creating and starting the venture
Creating and starting the venture
Business plan overview for startups
Business plan overview for startups
Lesson Eight Business Plan.pptx
Lesson Eight Business Plan.pptx
The Business Plan: Creating and Starting the Venture
The Business Plan: Creating and Starting the Venture
Lec 4pptx.pptxnnknjjkjjkkjkkjkjjkjkkjkjkjkj
Lec 4pptx.pptxnnknjjkjjkkjkkjkjjkjkkjkjkjkj
Dom s entrepreneurship chapter 7
Dom s entrepreneurship chapter 7
CH 07 Entrepreneurship.pptx
CH 07 Entrepreneurship.pptx
Plus de Sandeep Kashyap
Developing a business plan
Developing a business plan
Sandeep Kashyap
Components ofa business plan
Components ofa business plan
Sandeep Kashyap
Business Planning
Business Planning
Sandeep Kashyap
Business plan
Business plan
Sandeep Kashyap
Business continuity planning
Business continuity planning
Sandeep Kashyap
Business.plan.sample
Business.plan.sample
Sandeep Kashyap
Business plan outline f 1-8-04
Business plan outline f 1-8-04
Sandeep Kashyap
Biz plan-presentation-template
Biz plan-presentation-template
Sandeep Kashyap
Business Planning
Business Planning
Sandeep Kashyap
Machala ferrel - Business Plan
Machala ferrel - Business Plan
Sandeep Kashyap
Plus de Sandeep Kashyap
(10)
Developing a business plan
Developing a business plan
Components ofa business plan
Components ofa business plan
Business Planning
Business Planning
Business plan
Business plan
Business continuity planning
Business continuity planning
Business.plan.sample
Business.plan.sample
Business plan outline f 1-8-04
Business plan outline f 1-8-04
Biz plan-presentation-template
Biz plan-presentation-template
Business Planning
Business Planning
Machala ferrel - Business Plan
Machala ferrel - Business Plan
Dernier
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
kapoorjyoti4444
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
AmzadHosen3
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Roland Driesen
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Seta Wicaksana
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Andy Lambert
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
ritikaroy0888
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Seo
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
Seo
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Dave Litwiller
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
Forklift Trucks in Minnesota
Dernier
(20)
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
Barringer2e ch04
1.
Entrepreneurship: Successfully Launching New Ventures,
2/e Bruce R. Barringer R. Duane Ireland Chapter 4 ©2008 Prentice Hall 4-1
2.
Chapter Objectives (1 of
2) 1. Explain the purpose of a business plan. 2. Discuss how a business plan can be a dual-use document. 3. Explain how the process of writing a business plan can be as important as the plan itself. 4. Identify the advantages and disadvantages of using software packages to assist in preparing a business plan. 5. Explain the difference between a summary business plan, a full business plan, and an operational business plan. ©2008 Prentice Hall 4-2
3.
Chapter Objectives (2 of
2) 6. Explain why the executive summary may be the most important section of a business plan. 7. Describe a milestone and how milestones are used in business plans. 8. Explain the purpose of a “sources and uses of funds” statement. 9. Describe a liquidity event. 10. Detail the parts of an oral presentation of a business plan. ©2008 Prentice Hall 4-3
4.
What Is a
Business Plan? • Business Plan – A business plan is a written narrative, typically 25 to 35 pages long, that describes what a new business plans to accomplish. • Dual-Use Document – For most new ventures, the business plan is a dual-purpose document used both inside and outside the firm. • Inside the firm, the plan helps the company develop a “road map” to follow in executing its strategies and plans. • Outside the firm, it introduces potential investors and other stakeholders to the business opportunity the firm is pursuing and how it plans to pursue it. ©2008 Prentice Hall 4-4
5.
Who Reads the
Business Plan—And What Are They Looking For? There are two primary audiences for a firm’s business plan Audience What They are Looking For A Firm’s Employees A clearly written business plan, which articulates the vision and future plans of the firm, helps the employees of a firm operate in sync and move forward in a consistent and purposeful manner. Investors and Other External Stakeholders A firm’s business plan must make the case that the firm is a good use of an investor’s funds or the attention of other external stakeholders. The key is to include facts generated through a properly conducted feasibility analysis. A business plan rings hollow if it is based strictly on what an entrepreneur or team of founders “thinks” will happen. ©2008 Prentice Hall 4-5
6.
Guidelines for Writing
a Business Plan (1 of 4) • Structure of the Business Plan – To make the best impression, a business plan should follow a conventional structure, such as the outline for the business plan shown in the chapter. – Although some entrepreneurs want to demonstrate creativity in everything they do, departing from the basic structure of the conventional business plan format is usually a mistake. – Typically, investors are very busy people and want a plan where they can easily find critical information. ©2008 Prentice Hall 4-6
7.
Guidelines for Writing
a Business Plan (2 of 4) • Structure of the Business Plan (continued) – Software Packages • There are many software packages available that employ an interactive, menu-driven approach to assist in the writing of a business plan. • Some of these programs are very helpful. However, entrepreneurs should avoid a boilerplate plan that looks as though it came from a “canned” source. – Sense of Excitement • Along with facts and figures, a business plan needs to project a sense of anticipation and excitement about the possibilities that surround a new venture. ©2008 Prentice Hall 4-7
8.
Guidelines for Writing
a Business Plan (3 of 4) • Content of the Business Plan – The business plan should give clear and concise information on all the important aspects of the proposed venture. – It must be long enough to provide sufficient information yet short enough to maintain reader interest. – For most plans, 25 to 35 pages is sufficient. • Types of Business Plans – There are three types of business plans, which are shown on the next slide. ©2008 Prentice Hall 4-8
9.
Guidelines for Writing
a Business Plan (4 of 4) Types of Business Plans ©2008 Prentice Hall 4-9
10.
Outline of Business
Plan • Outline of Business Plan – A suggested outline of a business plan is shown on the next several slides. – Most business plans do not include all the elements introduced in the sample plan; we include them here for the purpose of completeness. – Each entrepreneur must decide which elements to include in his or her plan. ©2008 Prentice Hall 4-10
11.
Exploring Each Section
of the Plan (1 of 10) • Cover Page and Table of Contents – The cover page should include the name of the company, its address, its phone number, the date, and contact information for the lead entrepreneur. • The Executive Summary – The executive summary is a short overview of the entire business plan; it provides a busy reader with everything that needs to be known about the new venture’s distinctive nature. • In many instances, an investor will first ask for a copy of the executive summary and will request a copy of the full business plan only if the executive summary is sufficiently convincing. ©2008 Prentice Hall 4-11
12.
Exploring Each Section
of the Plan (2 of 10) • The Business – The most effective way to introduce the business is to describe the opportunity the entrepreneur has identified– that is, the problem to solve or the need to be filled–and then describe how the business plans to address the issue. – The description of the opportunity should be followed by a brief history of the company, along with the company’s mission statement and objectives. – An explanation of the company’s competitive advantage and a brief description of the business model follow. ©2008 Prentice Hall 4-12
13.
Exploring Each Section
of the Plan (3 of 10) • Management Team – As mentioned earlier, one of the most important things investors want to see when reviewing the viability of new ventures is the strength of its management team. – If the team doesn’t “pass muster,” most investors won’t read further. – The material in this section should include a brief summary of the qualifications of each member of the management team, including his or her relevant employment and professional experiences, significant accomplishments, and educational background. ©2008 Prentice Hall 4-13
14.
Exploring Each Section
of the Plan (4 of 10) • Company Structure, Ownership, and Intellectual Property – This section should begin by describing the structure of the new venture, including the reporting relationships among the top management team members. – The next part of the section should explain how the firm is legally structured. – The third part of this section should discuss the intellectual property the firm owns, including patents, trademarks, and copyrights. ©2008 Prentice Hall 4-14
15.
Exploring Each Section
of the Plan (5 of 10) • Industry Analysis – This section should begin by discussing the major trends in the industry in which the firm intends to compete along with important characteristics of the industry, such as its size, attractiveness, and profit potential. – This section should also discuss how the firm will diminish or sidestep the forces that suppress its industry’s profitability. – The firm’s target market should be discussed next, along with an analysis of how it will compete in that market. ©2008 Prentice Hall 4-15
16.
Exploring Each Section
of the Plan (6 of 10) • Marketing Plan – This marketing plan should immediately follow the industry analysis and should provide details about the new firm’s products or services. – After reading this section of the plan, an investor should be confident that the firm’s overall approach to its target market and its product strategy, pricing strategy, channels of distribution, and promotional strategy are in sync with one another and make sense. ©2008 Prentice Hall 4-16
17.
Exploring Each Section
of the Plan (7 of 10) • Operations Plan – This section of the plan deals with the day-to-day operations of the company. – An overview of the manufacturing plan (or service delivery plan) should be followed by a description of the network of suppliers, business partners, and service providers that will be necessary to build the product or produce the service the firm will sell. – Any risks or regulations pertaining to the operations of the firm should be disclosed, such as nonroutine regulations regarding waste disposal and worker safety. ©2008 Prentice Hall 4-17
18.
Exploring Each Section
of the Plan (8 of 10) • Financial Plan – The financial section of the plan must demonstrate the financial viability of the business. A careful reader of the plan will scrutinize this section. – The financial plan should begin with an explanation of the funding that will be needed by the business during the next three to five years along with an explanation of how the funds will be used. • This information is called a sources and uses of funds statement. – The next portion of this section includes financial projections, which are intended to further demonstrate the financial viability of the business. ©2008 Prentice Hall 4-18
19.
Exploring Each Section
of the Plan (9 of 10) • Financial Plan (continued) – The financial projections should include three to five years of pro forma income statements, balance sheets, and statements of cash flows, as described in Chapter 8. – It is important to remember that the business plan should be based on realistic projections. • If it is not and the company gets funding or financing, there will most certainly be a day of reckoning. Investors and bankers hold entrepreneurs accountable for the numbers in their projections. ©2008 Prentice Hall 4-19
20.
Exploring Each Section
of the Plan (10 of 10) • Critical Risk Factors – Although a variety of potential critical risks may exist, a business should tailor this section to depict its truly critical risks. • Appendix – Any material that does not easily fit into the body of a business plan should appear in an appendix. Examples of materials that might appear in the appendix include: • Resumes of the top management team members, photos or diagrams of product or product prototypes, certain financial data, and market research projections. ©2008 Prentice Hall 4-20
21.
Putting It All
Together (1 of 2) The 10 Most Important Questions a Business Plan Should Answer Is the business just an idea, or is it an opportunity with real potential? Does the firm have an exciting and sensible business model? Will other firms be able to easily copy it? Is the product or service viable? Does it add significant value to the customer? Was a feasibility analysis completed? Is the industry in which the product or service will be competing growing, stable, or declining? Does the firm have a well-defined target market? ©2008 Prentice Hall 4-21
22.
Putting It All
Together (2 of 2) The 10 Most Important Questions a Business Plan Should Answer Is the management team experienced, skilled, and up to the task of launching the new firm? Are the financial projections realistic, and do they project a bright future for the firm? What rate of return can investors expect? Is the firm organized in an appropriate manner? Are its strategy and business practices legal and ethical? How will the firm’s competitors react to its entrance into their markets? What are the critical risks surrounding the business, and does the management team have contingency plans in place if risks become actual problems? ©2008 Prentice Hall 4-22
23.
Presenting the Business
Plan to Investors (1 of 3) • Making a Presentation to Investors – If the business plan successfully elicits the interest of potential investors, the next step is to meet with the investors and present the plan in person. – The first meeting with an investor is generally very short, about one hour. The investor will typically ask the firm to make a 20- to 30-minute presentation using PowerPoint slides and use the rest of the time to respond to questions. – If the investor is impressed and wants to learn more about the venture, the firm will be asked back for a second meeting. ©2008 Prentice Hall 4-23
24.
Presenting the Business
Plan to Investors (2 of 3) • Tips on Making an Oral Presentation to Investors – When asked to meet with an investor, the founders of a new venture should prepare a set of PowerPoint slides that will fill the time slot permitted. – The presentation should be smooth and well rehearsed. The slides should be sharp and not cluttered with material. • The first rule in making an oral presentation is to follow instructions. If an investor tells an entrepreneur that he or she has one hour and that the hour will consist of a 30-minute presentation and a 30-minute question-and-answer period, the presentation shouldn’t last more than 30 minutes. ©2008 Prentice Hall 4-24
25.
Presenting the Business
Plan to Investors (3 of 3) Ten PowerPoint Slides to Include in an Investor Presentation 1. Title slide 2. Problem 3. Solution 4. Business model 5. Management team 6. Industry and target market 7. Competition 8. Intellectual property 9. Financial projections 10.Current status, amount of money requested, and projected use of funds ©2008 Prentice Hall 4-25
Télécharger maintenant