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Get the most out of SEO: Unleash the power of your organisation!
[object Object],[object Object]
[object Object]
SEO through the years
[object Object],2011 ,[object Object],[object Object],Nerds
[object Object],[object Object],[object Object],[object Object],1998 2011 Cowboys: easy money
[object Object],2011 2003 2010 Google
Tricks!?
… ending!
Panda?
SEO Rockstar…? Techniek Content Links
1 vs.  N
Strategy!
Strategy?
Technology
Copy?
Share success! Implementations Speed Good  solutions Think along Awareness
Content
Who? Content manager..? NO! Everybody!
But…? ,[object Object],[object Object],[object Object],[object Object]
“ I don’t have time!” LOL  WUT!?
Say  wut  again!
Let’s copy or translate!
Content is more than just text!
Know the needs of customer
Esprit.nl: details!
Koffiediscounter.nl
Seiko Spring Drive
Noise?
 
Again: celebrate success! Cool post on blog Nice video Good style of writing Beautiful  infographic Clear  explanation Right mindset
Authority
Link building
Copy?
Specialist?
Awareness
Accomplished goals?
Take aways
Sander Tamaëla Manager SEO @tamaela [email_address] linkedin.com/in/sandertamaela

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Get the most out of SEO: Unleash the power of your organisation!

Notes de l'éditeur

  1. Manipuleren
  2. Voor de gek houden
  3. Google is constant bezig geweest om spam te bestrijden
  4. Wie van jullie zijn er SEO’ers? Doen jullie aan trucjes? Stoppen met trucjes! Ten eerste hebben ze op midden/lange termijn geen zin, ten tweede blijf je bezig. Je moet een gedegen strategie hebben, vooruit denken
  5. Je bent bezig met een toekomst bestendige website en je slaapt ook nog eens lekker 
  6. Panda is niet interessant. Als je je druk maakt om Panda heb je je op de verkeerde dingen gefocust.
  7. 1: On-page SEO 2: Autoriteit 3: Actualiteit qua content en technieken! 4: Verscheidenheid aan onderwerpen 5: Hoe verkrijg je feedback en hoe ga je hier mee om? 6: Linkbuilding
  8. On-site: Techniek! Fundering van je website moet goed zijn. Heb je on-site SEO op orde, maar trap niet in de valkuil om je site constant technische trucjes te willen vinden en toepassen! Wordt wakker, er staat geen pot goud aan het einde van de regenboog als je je alleen met techniek bezig houdt! Wat niet betekend dat je stil moet blijven staan. Nieuwe technologien moeten zeker geadopteerd worden!
  9. On-site: Wie zegt dat de concurrent goed na heeft gedacht over hetgeen hij aan het doen is? Hoe dom is het dan om juist dat te gaan kopieren? Ja maar… Nee, denk zelf na wat je wilt bereiken en hoe je dat wilt gaan doen! Ga uit van je eigen kracht (strategie!!)
  10. Content is meer dan alleen tekst. Ga ajb geen SEO teksten schrijven, betrek een content manager van het bedrijf zelf erbij. Content is meer dan alleen tekst, ook plaatjes en video vallen onder content “ Als je niet weet waar je over kunt schrijven weet je niet wie je klanten zijn” http://www.conversionation.net/2011/09/content-marketing-as-a-process-three-rules-before-starting/ http://www.contentmarketinginstitute.com/2011/08/developing-your-content-marketing-mindset/
  11. Om klanten te betrekken? Te informeren?
  12. Om klanten te betrekken? Te informeren? Verder te helpen?
  13. Wees uniek! Maar kijk vooral naar je eigen product.
  14. Wie is je baas binnen je branche? Kun je een spreekbuis voor een bepaalde groep worden? Claim autoriteit, mensen willen graag bij de beste/grootste horen!
  15. LB De echt link building specialist zit altijd bij het bedrijf zelf! Procuctspecialist, netwerk van je baas, grafisch ontwerper, video reviews
  16. Kies strategie die bij je bedrijf past! Ga niet klakeloos je concurrent kopieren, net als bij een analoge kopie is een kopie van een linkprofiel ook slechter dan het origineel: 1: doordat je backlink data nooit compleet is, 2: je krijgt nooit alle links.
  17. Motiveer!
  18. Takeaways!