This document provides information about SpiceJet airline, including its founding date, slogan, ownership, and entry into the Indian market by offering low fares for the first 99 days. It also includes a SWOT analysis of the airline industry in general, identifying strengths like air travel being the product itself, as well as weaknesses like unused seats being lost revenue and opportunities like technology advances. Finally, it discusses two key objectives of promotion opportunity analysis as determining available promotional opportunities and identifying target audience characteristics, and outlines several steps for conducting such an analysis.

1. SPICE JET
DEPARTURE : 23rd August 2010

2. CREW MEMBERS
 Mr. ATUL SAINI
 Mr. AJAY SINGH
 Mr. NAVODIT
 Mr. RAJAN JUNEJA
 Mr. SAURAV GARG

3. PROMOTION
OPPORTUNITY
ANALYSIS FOR
AIRLINE
INDUSTRY

4. AIRLINE INDUSTRIES
KINGFISHER
JET
SPICE JET
AIRWAYS

5. SPICE JET
 Founded in -2005
 Slogan-flying for everyone.
 Low cost Airline of India.
 Kalanithi Maran owns the airline after
acquiring a major stake on June 2010.
 Spice Jet marked its entry in the Indian skies
with 99 fares for the first 99 days, with 9,000
seats available at this rate.

6. VAS
Bal.
Transfer
insurance M shop
Easy
Go green
money

7. SWOT ANALYSIS
Strengths
 A major strength of any airline is the product
itself -- air travel.
 Airline staff is highly trained and experienced,
from pilots and flight attendants to mechanics
and ground staff.
 associated public acceptance of air travel as
both a fast and safe way to travel.

8. WEAKNESSES
 Airlines have a high "spoilage" rate compared to most
other industries. Once a flight leaves the gate, an empty
seat is lost and non-revenue producing.
 The quality & variety of a food is not applicable as much.
 There is not such any special comfort zone for
passengers.

9. OPPORTUNITIES
 Technology advances can result in cost savings, from more fuel
efficient aircraft to more automated processes on the ground.
 Technology can also result in increased revenue due to
customer-friendly service enhancements like in-flight Internet
access and other value-added products for which a customer
will pay extra.
 Link-ups with other carriers can greatly increase passenger
volumes

10. THREATS
 The price of fuel is now the greatest cost for many
airlines.
 A plague or terrorist attack anywhere in the world
can negatively affect air travel.
 Food quality should be better & very maintaining.
 Competition in airline industry is ver high,so the
Passengers should be facilitated as much as
possible.

11. PROMOTIONS OPPORTUNITY ANALYSIS
“Identify target audiences for
your goods and services.”

12. TWO KEY OBJECTIVE FOR PROMOTIONS
OPPORTUNITY ANALYSIS.
 Determine which promotional opportunities
exist for the firm.
 Identifies the characteristics of each target
audience.

13. FIRST STEP FOR PROMOTION
OPPORTUNITY ANALYSIS.
Establish marketing communications objectives
It may include the following-
a) To develop Brand awareness.
b) To increase demand/sales for offering.
c) To change customer attitudes/perceptions about
the firm.
d) To encourage repeat traveling.
e) To become highly competitive.

14. SECOND STEP
Prepare promotional strategies
The strategies are the long term directions to
be undertaken by the firm.
Example-
To employ “services ,” price/quality “ to achieve
Objectives.
Free stay in ginger Hotels,using icici credit card.

15. THIRD STEP
Match your tactics with your strategies
Tactics are considered to be short term in nature.(day to day activity),
It ,may include-
 Promotions/advertisements
 Posters
 Point of purchase displays.
 Free gifts
 Coupons
 Buy one get one free
 Special package tour
 Free ticket.