Copy Of Project Bpnagar

Beyond passion !! Project bp nagar- chapra

This project was first conceptualized around two years back. How ever the same was put in the back burner because it was suggested that the brand had not come of age at that point of time and it would be a bit immature to embark on such a program.

What is bp nagar (f) Community Service Involving Our “biradari” (D) Grow shares- Sales/growth (D) Trade-consumer- Influencer loyalty Thru activation (c) Drive home “bachat”- proposition (A) Own a full town With bp- Advocacy (B) Build a bp “biradari” Trade-consumers- influencers (e) Decimate competition

Why bp nagar?- a step beyond !! BEYOND PERCEPTION beyond profits Beyond price Beyond just a product Bp nagar

How do we choose a nagar?? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PRESENTING THE FIRST BP NAGAR IN BIHAR … chapra

WHY CHAPRA… GATEWAY TO BALIA & SIWAN POTENTIALTO GROW SHARES COMPETITION ELF AND GULF FEEDER MARKET ENTHUSIASTIC TRADE PARTNER Trucking market Good deo base WORTH20 kl Bp nagar chapra

Few minute details… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our plan ,[object Object],[object Object]

Nitty gritties… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Market activations ,[object Object],360 degree campaign Connecting all the influencers Small towns Like malmaliya etc boats mechanics retailers Fleet owners Our dealer

Market activation contd. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Influencer loyalty based on bhachat

The gala event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The way forward… ,[object Object]

[object Object],[object Object],[object Object],bp sewa

[object Object],[object Object],bp dristi

[object Object],[object Object],bp hriday

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],bp pranaam

And finally something for the girl child… ,[object Object],bp bal shiksha vikas

But how do we monitor…?? ,[object Object],[object Object]

And that completes … ,[object Object],chapra

Copy Of Project Bpnagar

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