AFP works hand in hand with DMB from location to location, including fitness centers within DMB-owned country clubs and residential communities, as well as DMB’s exclusive Village Health Club facilities.

1. AFP Establishes Sports Club for DMB at Phoenix, Arizona
Key Stats
Precor Cardio AMT 100i Adaptive Motion Trainers
Precor Experience Series Treadmills & Ellipticals
Precor C846i Experience Series Upright & Recumbent Bikes
Precor C846i Experience Series Climber
Precor Icarian Strength Training & Free-Weight Equipment
Paramount Strength Training & Free-Weight Equipment
Concept II Indoor Rowers
Stairmaster Stepmills
Cardio Theater - Personal Viewing Systems
Facility
Village Health Clubs
Location
Phoenix, AZ
Website:
www.afproducts.com

2. The DMB-owned Village Health Clubs are the Phoenix area’s most luxurious and
exclusive health club chain. Rather than tackling the time- and labor-intensive effort
of dealing direct with a variety of manufacturers and vendors in managing these
facilities, DMB utilizes the experts at AFP. AFP’s deep manufacturer and vendor
relationships coupled with its expertise and influence within the industry create a
level of efficiency and economies that DMB has leveraged substantially. While much
of AFP’s business resides in non-traditional fitness markets such as hospitality, multi-
dwelling/residential, municipalities and academics, its work for DMB illustrates the
significant value AFP can bring to traditional health club owners and operators.
Project Summary:
DMB is an Arizona-based, diversified real estate company. Founded in 1984, DMB’s
projects include signature commercial properties, resort/recreational and primary
home communities, country clubs, health clubs and spas located in Arizona,
California, Hawaii and Utah. In Arizona, DMB owns and manages Village Health
Clubs, the Phoenix area’s most-exclusive, high-end member-based health club chain.
Advantage Fitness Products (AFP) began serving DMB in 2001. Beforehand, DMB
worked directly with an array of fitness equipment manufacturers in order to supply
and service its luxury health clubs and fitness centers in the Phoenix area. The
demand of time and energy on DMB was significant, considering the variety of
ongoing service and maintenance issues that are common with a member-based
fitness facility. For each and every issue, from inventory to equipment purchases to
securing parts for exercise machines that were temporarily out of commission, DMB
was forced to work with different sources. This created significant challenges due to
varying levels of customer service, turnaround times, shipping delays and other
challenges associated with having to work across multiple manufacturers and service
vendors.
Results:
To alleviate this, DMB now may utilize AFP as a single source through which to funnel
its Village Health Club portfolio needs, whenever a supply or support requirement
may arise. When called upon, AFP provides a multitude of services for DMB including
gym design, equipment layout, fitness product selection, supply, and ongoing fitness
services for a majority of DMB projects throughout the Phoenix area. DMB utilizes
AFP for its deep relationships across the fitness industry’s top manufacturers, its
expertise in critical facets of the fitness business and the significant influence it
possesses to create economies and efficiencies supporting its wellness business
model. AFP supplies equipment and accessories across multiple manufacturers and
industry sources. Its collaborative industry relationships produce cost-benefits as
well as unmatched efficiencies in getting equipment and parts when needed,
minimizing delays. AFP’s expertise has also benefited DMB in technical services,
diagnosing problems or equipment malfunctions quickly and accurately; sourcing
parts efficiently, and even “pulling strings” when necessary to get parts that may be
out of warranty or even out of stock from manufacturers.

3. AFP works hand in hand with DMB from location to location, including fitness centers
within DMB-owned country clubs and residential communities, as well as DMB’s
exclusive Village Health Club facilities. AFP’s business expertise is commonly found in
non-traditional fitness environments in industries such as hospitality, municipalities,
academics, corporate fitness and multi-dwelling communities, where it serves as the
primary fitness partner for these amenity based facilities. The company’s work with
DMB’s Village Health Clubs illustrates the value AFP can bring to traditional health
club owners/operators whom typically possess the programming and operational
expertise, but benefit from AFP’s vast network of resources, pricing, and unparalleled
technical service and ongoing facility support.