An introduction to Facebook's EdgeRank algorithm, how it affects which of your fans you actually reach with your Facebook Page updates. This was prepared for a brief Lunch & Learn session for the Houston Chapter of Latinos in Tech Innovation and Social Media (LATISM)

1. Facebook
&
EdgeRank
Presented by:
Sandra Fernandez
@sandrasays
#latismhou

2. @sandrasays #latismhou
Words to know
 Timeline
 News Feed
 Friend
 Fan
 Updates

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EdgeRank
 What is it and why you should care
 Recent changes
 Reach
 In January 2012 it was 17%
 September 2012 major changes, now
estimated 12%
 Engagement

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What affects EdgeRank
 Affinity
– how “friendly” are you with that
Page’s content?
 Weight – how popular is the
post/content?
 Time Decay – how recent is the content?

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EdgeRank Formula
Source: http://www.copyblogger.com/state-of-facebook-marketing/

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EdgeRank Changes – Reach
Source: http://edgerankchecker.com/blog/2012/11/did-photos-lose-news-
feed-dominance-on-facebook/

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EdgeRank Changes – Engagement
Source: http://edgerankchecker.com/blog/2012/11/did-photos-lose-news-
feed-dominance-on-facebook/

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Facebook Insights
Source: http://www.copyblogger.com/state-of-facebook-marketing/

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Tips & Tricks
 Images get more engagement, text has
more reach
 Make sure you’re using a variety, different
types of posts.
 Experiment with how often you post & the
times of the day that get the best results
 Publish updates (and types of posts) that
encourage interaction
 Ask users to share

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Contact Me
Sandra Fernandez
sandra@latism.org
Twitter: @sandrasays
LATISM Houston blog: hou.latism.org