This is a presentation I gave to counselors at Laity Lodge Youth Camp on storytelling and social media. May 30, 2011.

1. Sharing the LLYC Story
Sandra Sims, LLYC.org Editor
Staff Week - May 30, 2011

2. Everyone Loves a True Story

3. Storytelling
Stories communicate our core values
in a way that people outside of
camp can understand immediately
They illustrate what “the Best Two
Weeks of Your Life” really means

4. Which stories communicate
the idea of the “Best Two
Weeks” best?

5. Camp Fun!!!

6. Hiro Frio Rio Trio!

7. Inspiration

Roundup

Friendships

Random Acts of Kindness

Strong role models = YOU

8. The “Banana Plate” Story

9. Why is sharing our stories
important?

Parents...

Are more confident in
trusting us with their kids
for two whole weeks!

Helps them know we
have kids best interests
at heart

Tells them the stories
that their kids won't or
can't

10. Why is sharing our stories
important?

Getting new campers...

While 80% of our campers return
every year, we still need to
attract 240 new campers every
year

Stories provide more “heart” than
just a list of activities

Trust factor is big for new
parents

11. Why is sharing our stories
important?

Communicating LLYC's
success to others...
− Foundation staff and
board members
− Donors who provide funds
to the foundation
− Donors who give
scholarships for kids to go
to camp
− Community at large

12. How do we prepare the story?

Look, listen

Writing, editing

Photos with captions

Video (highlights)

Tying them all together

13. How do we get the stories out?

LLYC.org

“The Beat”

Facebook

YouTube videos

Foundation newsletter
“Connections”

Print advertising

Stories in the media

14. How you can be a LLYC
Storyteller while at camp

Media Team all stars!

Help media team with photo captions

Do you write in a journal?

Your own photos

Ask campers questions

15. How you can be a LLYC
Storyteller AFTER camp
1. Send us your stories!
2. Facebook –

LIKE us!

Post on the wall

Tag your own photos with LLYC

Add Link to http://LLYC.org in photo description
3. Do you have a blog or website?

Post about your camp experience

Link to LLYC.org

16. 6 Tips for Using Social Media
1. Act responsibly - Think before posting
2. Be yourself - Use the first person and speak for
yourself, not for all of LLYC
3. Be honest and transparent - Truth and sarcasm
look the same on paper (or a screen!)
4. Contribute, engage, get involved!
5. Do not talk about LLYC business stuff online
6. Avoid endorsing products, companies, political
parties, etc. on LLYC FB page

17. What's this story?