This presentation covers the area of Management of Dawn Newspaper.

2. Group Members:
SANDEEP KUMAR: 20161-20395
LAREEB SOLANGI: 20161-21009
RUMAISA SIDDIQUI: 20161-21332
HAMZA EJAZ: 20161-21277
AHSAN ABBAS: 20161-21065

4. Introduction:
 The DAWN Group of Newspapers, published by the
Pakistan Herald Publications (Pvt).
 It was founded on 26 October 1941 by Quaid-e-Azam
Mohammad Ali Jinnah in Delhi, India.
 On December 26, 1996, Dawn was launched in Lahore.
 On March 23,2001, Dawn was launched in Islamabad
 One of the country's three largest English-language
dailies.
 The CEO of Dawn group is Shakeel Masud, and the current
editor of Dawn is Zaffar Abbas.
 On 24 March 2016, it became the first newspaper to
oppose the resumption of the death penalty in Pakistan.

6. HISTORY:
 Dawn was founded by Quaid-e-Azam Muhammad Ali Jinnah
on 26 October 1941.
 It was the sole voice of the Muslims in English language.
 Dawn reflected and espoused the cause of the Muslims of
India.
 Dawn became a daily newspaper in October 1942 under
the leadership of its first editor, Pothan Joseph.
 After the creation of Pakistan, Altaaf Hussein moved the
newspaper to Karachi, the capital of the newly formed
nation state, under the instruction of Mr.Jinnah.
 Mr. Yusuf Haroon a close confidant of Mr. Mohammad Ali
Jinnah was given the task to facilitate the publication of
DAWN.

8. VISION:
 Vision means how does a company see itself where it
would be.
 The vision of the Dawn is to enhance the global
community by promoting high quality news.
 To help their co-workers to work for the success of the
dawn.

9. GOALS:
 Recently the goal of Dawn news paper is to publish
the news paper in Urdu language, so everyone can
read the news paper easily.
 Dawn it putting its efforts to achieve its goals.
 Basically the goals are:
1. Specific
2. Measurable
3. Attainable
4. Relevant
5. Time-Bound

10. OBJECTIVES:
 Dawn has its own rules & regulations.
 Marketing & advertisement departments work
for the clients & also help them in sorting out
their problems relating to the advertising etc…
 Equal employment opportunity.
 Independence in working of the employs.
 It has many workers e.g. The workers for
setting the news paper when it get print, the
workers to control the machinery through
which dawn news paper get print.

11. TYPES OF DAWN MAGAZINES:

12. 1. Herald:
 It is Pakistan’s most widely read and respected monthly
news magazine. It has proved itself in record of
investigative reporting, with accurate & depth stories.
2. Spider:
 It is Pakistan’s first internet magazine. It seek the
attention of the vast audience interested in social media.
It is easy to read, even an aged person can read it.
3. Aurora:
 This is basically an advertising and marketing based bi-
monthly with a vast leadership. It’s purpose is basically to
give inside view of how campaign are conceived &
executed.

13. The first appearance of light in the sky before sunrise.

14. Mission:
 Bringing people a complete picture of what is happening
in Pakistan and abroad.
 Gives information to people that what is happening and
understand the possible causes so they can form their own
opinions and arrive at their own conclusions.
 To remain as top leading newspaper of Pakistan

15. Corporate culture:
Dress Code:
Symbols:

16. EVENTS:
 Spelling bee competition among schools children.
 Retirement ceremony
 Exhibitions are held in expo center in every year.

17. Office Layout:
 Security department
 Advertising
 Composing
 human resources
 Account department
 Production department
 Circulation department

18. Welfare societies of dawn:
 Credit society
 Benevolent society

19. production planning
 Productivity
 Quality
 Timeline

20. Production process:
 News and images get through reporters and photographers
of dawn and many news get from agencies through fax
and emails.
 Every department take news and images from mails and
faxes according to their sections.
 After this production department made dummy of news
that will be published on that day.

21. MANAGEMENT BY OBJECTIVES:
 There are several objectives of Dawn:
 Dawn is an independent business organization, which has a capability to
analyze and solve the client’s matters and above all be a unbiased source
of information.
 The element of independency is necessary to full support the client for
their prosperity and development and maintain the established repute of
a unbiased organization.
 It consists of creative and business mind personals, reporters, writers,
editors and production personals.
 Dawn works for the prestigious repute of its organization which it has
built over the years.
 Dawn has a well established set of rules and regulations and no one can
break these rules including the CEO.
 Marketing and advertising departments work for the clients and also help
them in sorting out their problems relating to the advertising etc.
 Equal employment opportunity.
 Independence in working of the employees.

22. Purpose Of Planning:
 To grow the size of organization, develop better
business practices and build up greater resources.
 To participate actively and consistently in Pakistan
economics development.
 To build up better operating philosophies.
 To build better commercial outlook for operating
successfully in this comparative environment.
 To maintain the pleasant working environment.
 To always maintain exclusive service standards.
 To motivate the employees by making them feel
that Dawn cares about them.
 To create feeling of co-operations so that all
employees are satisfied.

23. Hierarchy level:

24. Editorial Board:
Governing Body
Chairperson:
Mrs. Amber Haroon Seigol
Director Operations:
Miss. Naaz Afreen Seigol
Chief Executive Officer:
Mr. Hameed Haroon

25. OVERCOMMING BARRIERS TO EFFECTIVE DECISION
MAKING:
 several strategies to overcome the barriers :
 Group leaders can encourage each member to be a critical elevator or various
proposals.
 When groups are given a problem to solve, leaders can refrain from starting their
own position and instead encourage open enquiry and impartial probing of a wide
range of alternatives.
 The organization can give the same problem to two different independent groups
and compare the resulting solutions.
 Before the group reaches a final decision, members can be required to take a
respite at intervals and seek advice from other wings of the organization before
returning to make a decision.
 Outside experts can be invited to group meetings and encouraged to challenge
the views of group members.
 When considering the feasibility and effectiveness of various alternatives, divide
the group into two sections for independent discussions and compare results.
 After deciding on a preliminary consensus on the first choice for a course of
action, schedule a second meeting during which members of the group express
their residual doubts and rethink the entire issue prior to finalizing the decision
and initiating action

26. HUMAN RESOURCES MANAGEMENT:
 Human Resource Management is an essential
part for any organization.
 Moreover, development of this department is
the first step, the ground on which the future
of the company depends.
 . It is essential for every single business unit
and especially for such TOP company as
Dawn. It is people, not technology who create
the company.

27. RECURITMENT BY HR:
 Management at DAWN Company focuses on the acquisition
and retention of highly skilled and knowledgeable
employees so that it can maintain its top position in the
market.
 It treats these resources as an asset.
SELECTION BY HR:
 Job description: a list of job duties, responsibilities,
reporting relationship, working conditions, and
supervisory responsibilities- one product job.
 Job specification: a list of a job’s human requirements
that is requisites education, skills, personality, and so on-
other product of a job analysis.

28. TEAMS:
 Editors
 Mr. Zaffar Abbas
Editor Dawn
 Mr. Jahanzaib Haque
Chief Digital Strategist & Editor Dawn.com
 Editorial team (Dawn newspaper)
 Mr. Jawaid Bokhari
In-charge (Business & Finance weekly)
 Ms. Ambreen Arshad
In-charge (Young World)
 Marketing
 Mr. Ali Hasan Naqvi
General Manager, Marketing
 Mr. Khurram Husain
Manager Marketing
 Mr. Kamran Farooq
Assistant Manager Marketing (Dawn MagazineS)
 For Marketing/Advertising
Mr. Adnan Qureshi
Senior Assistant Manager – Marketing (Karachi)

29. CONTROL AS MANAGEMENT FUNCTION:
 The controlling function in Dawn is done through
periodic reviews of managerial and salespersons
performance.
 An appraisal system based on objective evaluation of
whether the employee being appraised has met his or
her targets forms the backbone of the controlling
function in the company.
 Further, the controlling function also ensures that a
performance development plan is prepared which
takes into account the salespersons meeting the
targets
 Such as growth in sales, market development, and
completion of customer and partner calls including
conversion of cold calling, attendance, and the
punctuality of the salesperson.

31. SWOT ANALTSIS:
Strength:
 DAWN provides accurate, credible and extensive
information with an added and unique dimension that
speaks to our readers from a national point of view.
 DAWN never encourages or welcomes sensationalism.
 It has always followed an independent and impartial
policy in the presentation and projection of news items &
reports.
 It is a newspaper whose influence and credibility is
recognized nationally and internationally.
 Any changes that have occurred in the layout and design
of DAWN have been in complete harmony with the
contents of the newspaper.

32. Weakness:
 There are no obvious weaknesses of the Dawn as it is the
leading English daily with unbiased approach which makes
it unique from others English dailies. But there are some
areas where they need to focus are as under:
o Comparatively less coverage to the international events.
o No coverage of the hot and happenings of the
entertainment industry on a daily basis.
o Only selective sports are covered and there is need of the
comprehensive coverage of all the sports.

33. Opportunities:
Events:
 By organizing events related to each of these industries
DAWN can secure greater amount of revenues and
recognition.
o Book Exhibition
o Sports industry and manufacturers of related accessories
o Music and cultural events
o Food industry, both treated and fresh.
o Film festival, award shows.

34. Supplements:
 Similarly supplement section has not yet touched some of the
promising corners of economy. For example,
o Marble industry
o Cement
o Guarders and tier industry
o Cold drinks
o Agro-chemicals
o Traditional and cultural dresses, foot wares and accessories.
MAGAZINE, Daily & Weekly sections:
 There are lots of opportunities in maximization of revenue
as well as quality in all Daily, weekly and Magazines
section. Even new portion can be added in each and every
product. New product e.g. magazine can be issued on
various social issue.

35. Threats:
 Economic downfall is a threatening danger and is the major
reason of some lethal results. It causes,
o Loss of clients to advertisement
o Severe effects on business and portfolio development
o A dwindling sales volume
o Sales returns
 Some of other major threats are:
o Power crisis
o Increasing cost of production
o Upcoming and present competitor whose major focus is on
copying and stealing DAWN initiated efforts.
o Entrance of the News and Express into the events which are
cheap and attracting the small clients.

37. Recommendations and suggestions:
 The DAWN family of readers consists of bankers,
bureaucrats, managers, civil servants, lawyers, doctors,
professionals, housewives, industrialists, farmers,
investors, media personnel, armed forces, students etc.
 DAWN provides accurate, credible and extensive
information with an added and unique dimension that
speaks to our readers from a national point of view.
 It brings a complete and unbiased picture of what is
happening in Pakistan as well as abroad, assisting our
readers in forming opinions and making decisions that are
balanced and well informed.
 They must highlight what are problems in abroad for
students and families.

38. CONCLUSION:
 It is published by Pakistan Herald publication.
 it is one of the country's two largest English-language dailies
 It played an important role in the economic, social and moral
development of Pakistan by dispersing the true information ,
preaching the national and social values.
 It played an important role in the economic, social and moral
development of Pakistan by dispersing the true information ,
preaching the national and social values.
 With the passage of time, Dawn entered in two new portfolios.
 Dawn also publishes some Group Publications i.e.
1: Herald 2: Spider 3: Aurora
 The DAWN e-paper was made available on the internet in 2007.
City FM 89 was launched in 2004. DAWN NEWS was launched in
2007.