2. To discuss an analysis of Gerri Halliwell’s
It’s Raining Men
Watch the MV and complete the Music
Video sheet 1.
Feedback
3. What types of music promo
video is it?
1. Performance based: the band/ singer/ players this allows a
more varied access to the performer than a stage
performance can in close ups allowing eye contact and a
close observation of facial gestures. This style can rely on
star power exploiting their own artistic and creative image
2. Narrative based: narrative in songs is rarely complete and
often fragmentary. These tend to suggest storylines. Steve
Archer said: “ music videos will cut between a narrative and
a performance of the song by the band.
3. Concept based : ideological power/ themes. These may
reflect a fashion, an attitude, glamour & lifestyles, a social
commentary, sex, drugs, alcohol, film links.
4. To discuss an analysis of Gerri
Halliwell’s It’s Raining Men
• Read page 45 of the pack,
annotate and discuss
• Institutional details?
• Cross Media promotion: Film,
promo for artist and to sell a
CD.
• Image of Halliwell?
• Intertextuality? This music
video benefits from an active
audience – how?
• Task – Watch it again and
note all intertextuality.
• Feedback.
5. To discuss an analysis of Gerri
Halliwell’s It’s Raining Men
• Read and discuss page 46
Next….
• Apply Goodwin
• Feedback
6. To discuss an analysis of Gerri
Halliwell’s It’s Raining Men
• Read pages 47 & 48 underline and label any
terminology you don’t understand.
• EG
• Luma key
• Some words you may know, some you can work out
and some will come in time as you begin editing.
7. Now apply representation
theory
Watch once more and consider the
representations of men and women.
Read pages 49/top of 50 and annotate/ make
notes about representations
Feedback
This level of analysis is obviously Band 4 and
although you shouldn’t have written prose in every
post, you do need some like this – at this level of
detail otherwise you will fail to show your use of
developing terminology.
8. Task
• Choose a music video of the genre you
wish to use.
• Using screen grab cutaways, write a full
and detailed analysis. Use as much
1.Terminolgy
2.Theory
As you possibly can and ensure that
terminology is highlighted in another
colour.
