1. Custom CRM Management Application Software Development
CRM Software - A Single Face of the Organization
CRM is nowadays a single interface to establish contact with your customers
and various departments within and outside your organization. With high
technology based software, we could manage right from the organizing customer
data to improving sales efficiency and finally converting leads to closure of deals.
All these activities play a fundamental role in our regular regime of day-to-day
activities to manage the overwhelming volume of data and customers in
corporate organizations today. CRM promises on taking over the trivial task and
organizing major data providing adequate time for you to plan on Brand and
Marketing Strategies.
This feature is especially advantageous to the small business organizations as
they have limited resources and would like to get maximum profitability with
existing resources.
Coordinate Efforts on a Single Page
In today’s complex and competitive business environments; there is a constant
need for sales force and their efforts to be organized on the same page. This
enhances the organization to collate customer data and queries, Address
prospects, Share information and strategies and provide World class personalized
service to their Customers.
CRM (Customer Relationship Management) software provides with an array of
services to contact, coordinate and provide world class services both for your
customers and employees within the organization. It would also avoid
duplication of data and Eliminates manual processes that can bog down sales
cycle.
The Sales professionals not only need to connect to the Sales Heads but also need
to coordinate their efforts with the Marketing, Accounting, Purchase and
Production departments. Making their role more complex and involving them in
routine work. The Sales professionals lack time for the vital activity of promoting
Sales of the organization’s products and services. CRM renders a helping hand in
providing the following services:
a) Organizing and Analyze Customer data:
The customer data is invaluable to any organization to pursue its interest in
maximizing the profits. CRM provides an interface to collect data as well as to

2. establish relationship by sending quotation, following prospects, reminders and
newsletters to customers and keeping sales force well informed on updates of the
products and customer status.
b) Improving and Performance tracking of Sales Professional
The question on how to improve one's sales efficiency in every organization is
the biggest challenge of today's managers. CRM provides with an interface to
centrally track sales opportunities, share Excel Spreadsheets and customer
contacts.
Latest information on products and brand strategies are communicated in an
easier fashion to the Sales force. This includes reporting and analyzing data to
take quick business related decisions.
Marketing and Campaign management have been taken to a new dimension of
providing strategies and information to sales force on their mobiles through
mobile applications. Accounting Services are provided to track the expenditure
on marketing and campaign programs.
Coordination of marketing campaigns from direct mailings to web downloads
with an eye on moving leads to closed sales. We could measure the effectiveness
of campaigns through robust metrics including number of leads that are
contacted versus those that have responded and those that are closed.
Tracking sales leads, quotes and signing renewals and contracts have been
recorded in a central repository. This enables us to predict the Sales forecast and
accurately provision resources with the Production department.
c) Lead Management Services to generate more Business
The prospective customers in any business need to be converted into customers
to maximize the profits of the organization. Lead Management Services provides
with information on communications and quotes sent to prospects, contact
details and follow-up timings for sales professionals to keep a track of the
prospects. The hot and warm leads are given preference while the cold leads are
stored in central repository for promoting future marketing programs. An
application to Manage Emails and Calendar Activities are also available.
d) World class Customer service to encourage customer satisfaction
and loyalty
Addressing customer queries and grievances in a personalized manner help in
providing World class customer service. Tracking all customer support issues
originating from a phone call or a web portal in a central repository to improve
customer service and inform sales associates of potential hiccups before and
during the renewal process. The process allows Analyzing of incidents, escalating
issues and tracking the responses.

3. The case history of the customer would provide details to the executive to
provide the best fit solution over the desk at the least possible downtime.
Thereby, providing suitable solutions to each customer and ensuring repeat
business from existing customers and promoting new customers through their
references.
e) Design Targeted Marketing to promote Brand Recognition and
Brand Loyalty
The various Marketing and campaign programs are targeted at a Niche
segment of consumers for example Mercedes targets at the Wealthy Business
Class Clientele; likewise Lamborghini and Ferrari attract Sportive Business Class
Clientele. The designing of targeted marketing programs by these organizations
could promote Brand recognition and Brand loyalty among Clients.
f) Project Management
Most companies take on various assignments or Projects on a regular basis.
The execution of these projects require intricate details from organizing to
implementation client fulfillment project, internal projects or the series of tasks
required to get a new client into production. Host project-related documentation,
tasks and communications--all in a central repository that is accessed by your
teams no matter where they are working from.
The host of possibilities rendered by CRM, make it a Versatile Software in
managing Customer Relations and in directing Sales force in achieving Business
Deal closures. CRM also provides coordination between departments and
automates workflow through its business cycles. CRM may in the future hold
personalized applications to each customer and widen its horizon.
Cell : +91 – 9911720780
Email : sanganaktechnologies@gmail.com
Url : www.sanganaktechnologies.com