2. Social Media Marketing is fast growing with its exponential
global users, small business can now leverage this form of
marketing to get their products noticed in the international arena.
To achieve Success in today’s business, we need to focus on
the three basic components namely, Growth, Profits and
Implementation. These components define the prosperity of any
organization. Here are a few ideas on how Social Media
Marketing could be a lucrative option in Popularizing the
organizations’ products and services.

3. In today’s competitive business-Relationship Management is the key
component. It is here that social media marketing and online
marketing as a whole come in place. It shifts your mindset from using
online marketing just to generate leads to creating deeper
relationships with customers and prospects and improve your
"fundability".
A PAT Model best describes the strategies employed in Social Media
Marketing through Strong Positioning, Attracting Attention from right
market and Getting Traction with your users selling more number of
times sets a vital record. We need to create business choreography to
keep and attract clients. Small business marketing efforts will work
only if these things are in place.

4. In small business, its important to connect with people in the same
geographic area, especially if you are dealing with products of
inelastic demand (essential products).Targeting your social media
with specific area or keywords, ensures that you are interacting only
with viable leads.
There are hundreds of thousands of status updates getting
published every minute, so cutting through the clutter has to be a top
priority. Start small. Starting out to familiarize yourself with tools like
search.twitter.com, and you can eventually move on to using a more
business-specific tool like Co Tweet or Hoot suite.

5. Going after the prospective leads and interacting with them is the key
to turn into successful closure of business deals. Waiting and tweeting
in unrelated arena may not give you the desired results.
You need to find out people of your interest by Joining Facebook
groups, Linked-In groups, check out PeerIndex.net lists on your
genre, and look at a person’s Twitter Grader score. These are so many
tools online to target your exact customer, so make use of them
wisely.

6. When you’re having a conversation with potential clients, you need
to be real. Spam is sure to turn people off instantly. Starting a
conversation with qualified leads and growing the conversation
organically from 5 to 10 qualified leads adds to the bottom line
Streamlining the process online is possible through simple
automation process for example scheduling updates, pulling in from
your RSS feed, these are all great time savers. Ready made templates
prove useful in replying to queries when you see people tweeting or
posting on Facebook but never automate replies as the result could be
embarrassing. While a Casual visitor may be replied with a quotation
of products may prove irrelevant to the situation.

7. There are various opportunities in Social media like Retweeting is a great
way to show your followers you have your finger on the pulse of your
industry, but a big mistake is just posting a load of unattributed feeds as your
own. Crediting the original author shows your credibility. First it shows your
users, that you are monitoring your field and curating some great content for
fans and followers. Secondly it may be a great opportunity to drive home
your ideas through the words of the author. You can start a lot of strategic
partnerships with just simple Retweeting.
Social media sites are exploding with users. Though the ultimate goal is to
maximize the value of the content, savvy businesses today are focusing and
concentrate on creating interactions that will help turn the social media
users into traffic which converts into business. For a business without a lot of
time or a very large marketing budget, social media is a great place for a
targeted interaction to become a viable lead.

8. As a Small Business Owner, you need take on several roles. When
your of Social media for a little while, leave your followers with some
helpful posts to read, while you’re busy doing your important work.
Social media is a great way to field in lot of customer queries,
requests, support and even research.
Setting up searches for keywords related to your brand and creating
time to handle request daily, will ensure that the Giant Gorilla
(Prospective Lead) never escapes your notice. By promptly answering
requests many problems could be solved in its initial stage.