The Hidden Forces That Shape Our Decisions 1 3

The hidden forces that shape our Decisions Are we Predictably Irrational?

When we make decisions we think we're in control, making rational choices. But are we? Lets unmask the subtle but powerful tricks that our minds play on us.

Truth about Relativity ,[object Object]

Economist Magazine Subscription – Which will you choose ?

Human Behavior & Relativity ,[object Object],[object Object],[object Object],[object Object]

Few Examples of Relativity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Everything we do in Life is Relative ,[object Object],[object Object],[object Object]

What is a Decoy? ,[object Object],[object Object]

We tend to compare things that r easily comparable & avoid comparing things that cannot be compared easily

Where to apply & Where not to. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THINK ,[object Object],[object Object],[object Object]

Fallacy of Supply & Demand ,[object Object]

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Mark Twain’s Quote ,[object Object]

Goslings & Imprinting Do our first impressions & decisions become imprinted like Goslings?

Anchor & Imprint ,[object Object],[object Object],[object Object]

Arbitrary Coherence ,[object Object],[object Object],[object Object]

Herding & Self-Herding ,[object Object],[object Object]

[object Object],[object Object],Short, Tall, Grande & Venti High pedigree names like Caffe Americano, caffe Misto, Macchiato, Frappuccino

Original Decision – Wise? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional & Behavioral Economics ,[object Object],[object Object],[object Object]

Moral ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost of ZERO Cost ,[object Object]

History of Zero ,[object Object],[object Object],[object Object],[object Object],[object Object]

Power of ‘ FREE ’ FREE SMS, FREE SOFTWARE, FREE RINGTONES, FREE SHIPPING, FREE BIKEAR SERVICE

Why Free ATTRACTS us? ,[object Object],[object Object],[object Object]

Moral ,[object Object],[object Object]

The Hidden Forces That Shape Our Decisions 1 3

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The Hidden Forces That Shape Our Decisions 1 3