10 things your loyalty program provider wouldn't tell you.
1. 10 things your
Loyalty Program
provider would not tell
you
Do you think they are hiding
something?
2. What are they hiding?
1. CPI of an app is about
49.53 INR
2. Except the top 5-8 apps, all
others have 60-80%
uninstall rates within first
90 days
3. 30% of smartphone users
uninstall an app due to
shortage of space, even
when they like an app.
3. 4. Avg. android user might
see a screen like this, once or
twice a month.
5. Avg. smartphone costs
between 6-12k in India with 8-
16GB of memory
6. About 44% is occupied
via OS, while 13% by
messaging apps.
7. 13% is left for all the
other apps
4. 9. Difference between lower
and higher space variant of
iPhone 7 is a whopping 10,000
INR (space comes at a
premium)
10. Storage is likely to be a
problem for Indian users for
next 4-5 years.
5. Did someone just sold you a loyalty app?
Dedicated for your brand/store?
Do you really need it?
Do you want to invest that kind of money for CPI
Do you believe people will install and keep your app?
Do you think your customer wants to become loyal to you, or she/he
wants to feel Royal at your store/outlet?
6. Hey we did not mean to scare you, we have a
solution, connect with us at
sangeet@socialrecharge.com or call at
9958462818 to know more about it.