1. The Business Of Fashion
SIDCO-TEKIC , MUDALIPALAYAM, TIRUPUR
DESIGN – PRODUCT DEVELOPMENT – SAMPLING - MANUFACTURING

2. The Business Of Fashion

3. Business Overview
The BoF is a apparel and accessories manufacturer. We are concentrating on infant-wear and kids wear for boys and girls up-to
the age of 8 years. We are designing, developing and manufacturing kids wear based on seasonal and regional fashion trend. The
Business of Fashion was established on 04/08/2010
At Bof we make the best quality apparels at the best possible price. All our styles are up to date with respect to fashion, trend,
season, fit, fabric quality and sewing with intense care, and check for all safety standards suitable for just born

4. Company History
THE BUSINESS OF FASHION was established in 2003. The Business of Fashion has gained a global following as
an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is
frequently described as indispensable, required reading and an addiction. The Group operates an extensive global
sourcing network covering over 8 offices and over 100 employees in more than 4 economies across North America,
Europe and Asia. In addition to the wide range and variety of consumer products available through its sourcing
network, The Business of Fashion also leverages its strengths in custom product design and development to
provide complete global sourcing solutions for its customers.

5. Management
Our Expertise Gives an edge in sourcing, which enables us to increase our client's profitability & market reputation. Being a
quality driven company, we lay massive emphasis on the quality of our garments. Our garments are noted for their quality
workmanship. We ensure that the fabric is of the finest quality. A lot of emphasis is laid on the designs, color and strength of
garments. Delivering fashion business intelligence on emerging designers, disruptive technologies and global brands that are
making their mark on the industry at a time of unprecedented change.

6. Profile & Outlook
Style is as important as quality is significant. It’s worth pointing out now that not all fashion businesses have to operate at the high
end of luxury, although it seems that that is where every designer wants to be. Remember, your business concept needs to offer a
clear proposition of value to your customer, and that value could be world-class design at more reasonable prices. Look at Zara or
H&M or Coach or American Apparel and how they have taken clear business ideas that allow them to deliver great fashion to the
masses. While it may seem ideal to be a “luxury” brand, also remember that some of the most influential fashion businesses are on
the high street and in your neighbourhood mall, because they dress thousands of people around the world. Understand their
psychology, emotional needs and relationship with clothing. Visualize all the aspects of their lives and assess how your business can
blend into making them even better.

7. kidswear Photo Gallery
https://drive.google.com/open?id=0B0qCGkf1F3NUSGFyZFpFcUlSVnc

8. Pricing Strategy
BOF' is to market the products to young couple, young mothers, professionals therefore the discretionary income available to
those segments is varied. In order to appeal to the younger, less established market they will have a starting point. Their pricing
strategy also lends itself to a spontaneous purchases
Positioning Statement
We position our self as a mid market and mass market kids wear brand for the customers who seek value for money in every
purchase they make that is a high benefit to cost ratio. We provide a ladder to those people who are eager to switch from lower
segment to medium segment products of superior quality but at affordable price range.

9. Marketing Strategy
Our garments maintain shape and colour after multiple washes. AZO free finish for environment friendliness. We try to make our
quality services and products available to everyone who desire to experience the privilege. Our store and collection concept gels well
with the modernistic “cheerful, trendy, independent, creative, colorful children characters”. We diligently select the designs that
determine the world trends in line with the needs and demands of ages 3-14. For best occasions or a day of creative play, we let
parents and children fluently create the perfect outfit for any style, any reason at affordable prices. priority of customer preference to
buy a particular brand is based on " affordablty, design, brand popularity and fitting. "

10. Operations
Location(s)
Tiruppur is also known as the "knitwear capital" of India, accounting for 90% of India's cotton knitwear export.[18] It has spurred up
the textile industry in India for the past three decades. It contributes to a huge amount of foreign exchange in India. In the Fiscal year
2013, exports were ?17,500.[19] The city provides employment to around 400, 000 workers, with the average salary per worker being
around ? 9,000 per month. Tiruppur has a good educational infrastructure. The city itself has only a few engineering colleges, but the
proximal areas and nearby cities of Coimbatore

11. Government Of Tamilnadu Commercial Taxes
Department Tamilnadu Value Added Tax Act,2006
Form D certificate of registration
NAME : THE BUSINESS OF FASHION
(TIN) - 33452426590
dated : 10/05/2012
Form B certificate of registration
CST Number : 1100794 dated : 10/05/2012
LEGAL ISSUES
THE BUSINESS OF FASHION ANTICIPATES
THE FOLLOWING LEGAL ISSUES:
BUSINESS LICENSES
IMPORT/EXPORT
REGISTERING EMPLOYEES
CONTRACT AGREEMENTS (PARTNERSHIPS,
INDEPENDENT CONTRACTORS ETC.)

12. ”
“ M / S T H E B U S I N E S S O F F A S H I O N
F L A T N O : 1 0 ; 2 N D F L O O R , L A K S H M I A P P A R T M E N T S ,
S A T Y A M U R T H Y N A G A R 2 N D M A I N R O A D .
T I R U P U R - 6 4 1 6 0 4 ; T N - I N D I A
P h o n e : 0 4 2 1 4 3 3 8 5 5 1
e m a i l : b o f @ a s i a . c o m
F E E L F R E E T O C O N T A C T
INDO-DUTCH
FASHION
COLLOBORATION