Anyone can build a product. The companies and leaders that stand until the very end are the ones who created a community of believers and sparked a movement. Include: 7 steps to make a movement happen

1. How One Startup Can Build
a Brand New Category
A story of startup #HustleMuscle

2. #FlipMyFunnel with Sangram Vajre
• Head of Marketing, Pardot (now Salesforce)
• Co-founder and CMO of Terminus
• Founder of #FlipMyFunnel community
• I am now an author (by accident)
@sangramvajre

3. @sangramvajre

4. 7 Identify and articulate an
undisputable problem very
clearly
1
Create a compelling vision that
people can rally around2 Engage influencers who believe in that
problem to amplify your message
3
Make friends with potential
competitors who solve similar
problems
4 Write/talk/share a ton about “the
problem” and invest in #JJJRH5
Create experiencers online and
offline that matter6
And by the way, you also
have a product that solves
that problem
7
Lessons To Building a
Community of Believers
@sangramvajre

5. Marketers have a “little” problem.
Hard work does not equal revenue.
Less than 1% of the leads
turn into customers
– Forrester Research
1.IDENTIFY
@sangramvajre

6. The old way of thinking is sinking.
Teaching old dogs new tricks is hard.
1.IDENTIFY
@sangramvajre

7. Challenge the
status quo of
B2B Marketing and Sales
2.VISION
@sangramvajre
Our Vision

8. Partner Marketing Power Hour
Let’s flip the funnel
Change is hard but what if we made it fun?
Focused
B2B
“Smarketing”
2.VISION
@sangramvajre

9. Talking about yourself won’t do any good.
Find influencers who deeply care about the problem you want to solve.
3.INFLUENCERS
@sangramvajre

10. 4.COMPETITORS
Make future enemies your frenemies.
Rising tides lifts all boats.
@sangramvajre

11. Interviewed 50+
thought leaders in
the space
Write so much that you’ll be asked
to write a book.
Rising tides lifts all boats.
5.#JJJRH
@sangramvajre

12. Make it personal.
A movement is created when you have a tribe.
6.EXPERIENCES
@sangramvajre
MarTech Peers
and Thought Leaders
Tweet Chats
Slack Community

13. 6.EXPERIENCES

14. The Nine-Month Journey
We are just getting started
55K
O V E R
V I E W S
Since August
we have over
55,000 views on
FlipMyFunnel.com
Twitter
#FlipMyFunnel
has over 3 million
impressions
3
Million
200+ B2B
Marketers
responded to
#FlipMyFunnel
Survey
200+R E S P O N D E D
300+
300+ Marketing
and Sales
professionals in the
#FlipMyFunnel
Slack community
1000+
1000+ Marketing and
Sales professionals
added the
#FlipMyFunnel
conferences
6.EXPERIENCES

15. 7.SOLVEPROBLEMS
@sangramvajre
Make a product.

16. Questions?
Tweet me:
@sangramvajre
All about the community:
FlipMyFunnel.com
BTW, we have
a product:
Terminus.com