Intro to Social Media Presentation

1. Social Media

2. What is Social Media?
The Big Buzz Phrase that
everyone’s talking about, but
at live.sanjika we believe that
Social Media simply hits at
the Core of who we are as
People.
And, when leveraged
properly that Big Buzz Phrase
can do wonders for your
Brand.

3. Social Media = Connecting
• People have an innate desire
to connect with other
People.
• Social Media gives
Individuals & Businesses the
unique opportunity to
Connect Intimately with
other People.

4. What do these People all have in common?

5. • They all View information.
• They all Share information.
• They all Communicate often.
• They all Connect in various communities.

6. PEOPLE CONNECT

7. In an over saturated World filled with similar goods
and services, can Social Media connect people in
delivering quantifiable results for your Brand?
YOU BET IT CAN!!!

8. Even in a soft global economy People are still shopping, eating in restaurants
and continuing to spend money. The difference is When and How they Choose
to spend their money.
AND, even in a soft global economy when People are still Choosing to be very
selective in When and How they are spending their money, your Competitors
are continuing to market and advertise their Brands to win those valuable
dollars.

9. Your Competitors Don’t Know That...
• Just by having Social accounts doesn’t
make a company Socially Viable.
• Brand Loyalty doesn’t come in the form of
an application, but in the Spirit and Goals
of the Brand.
• Brands are born of Experience and simply
deliver Moments to their audiences.
Understanding and Respecting this key
element definitively beats all competitors
and creates life-long Raving Fans.
• They must learn how to adapt to 21st
Century business practices or their Brands
will not survive.

10. The Future Arrives Unannounced
“If you don't like
change you are
going to like
irrelevance even
less.”
General Eric Shinseki

11. • Like it or not Social Media is here to stay
and has changed the way businesses
compete.
• Social Media will influence your
Company Proactively or Social Media will
influence your Company Reactively.
• Either way, Social Media will influence
your Company.

12. How will your Company adapt to Change?
The Solo Pretender The Cover Band The Rock Stars
Consistently stuck in the past Doing just enough to get by Innovating and leading the

13. What Companies Benefit
from Social Media?

15. EXACTAMUNDO!!!
All Companies Benefit from
Social Media

16. Social Media has everything to do with how a company
values its
Employees
Customers
Partners
Suppliers
Vendors
Dealers
Social Media communicates to all the above that you Value
your brand. People are drawn to Value.

17. 5 Key Points on Social Media

18. 1 - Define Goals
• Choosing the right mix of social
media tools depends on a thorough
understanding of your overarching
objectives: What are you trying to
achieve and who are you trying to
reach?
• Be extremely realistic with your
expectations. A winning Social
Media strategy is not as simple as
jumping in head first. This is a long-
term strategy that will yield solid
results for your company.

19. 2 - Be Active
• Once the faucet is turned on keep
the water flowing. Use Social Media
frequently, even if you have to
outsource to do so.
• Nothing is worse than abandoned
Social Media accounts. They should
be held to a certain standard. So
don’t start and stop. If you want real
lasting results be consistent.
• Always update and acknowledge
your supporters. Remember
consistency gets you to your goals.

20. 3 - Create
• Social Media allows you to show a
more personal side of your Brand
while still getting your message out.
• Create value by listening first and
respect online communities that may
or may not approve of your Brand.
Enter these conversations politely
and respond with generous
information.
• Provide relevant content and be
open to sharing others content.
Upload photos, invite customers to
events and post questions.
Remember there is no limit to your
Social Activity, but everything is
good in moderation.

21. 4 - Stay Humble
• Most companies have the urge to
boast when successful. However,
there is something about being
humble that exceeds the
expectations of the Social World.
• Humility is knowledge and gaining
intimate first hand knowledge on how
consumers value your Brand is
major.
• When the Social Community finds a
humble company there is no price
tag that can be placed on the Brand
Loyalty and Consistent Revenue gain
that will invariably follow.

22. 5 - Never Lie
• Your Brand’s profile gives insight
to who you are as an organization
and what you represent to the world.
Never, ever mislead your Social
Community by delivering false
information.
• Quick gimmicks like Spamming will
violate the trust your Social
Community has in you. Always value
their long-term loyalty to your Brand.
• If you stay honest and true the
connection that you will make with
scores of potential Brand Advocates
is invaluable.

23. So how do you want your Brand consumed?
As a Gimmick? As a Commodity? As a Lifestyle?

24. Social Media = Lifestyles

25. And when your Employees, Customers, Partners, Suppliers, Vendors and
Dealers see your Brand as having a necessary value in their Lives it takes your
Here To Here

26. And, When your It’s Always Here
Brand is Here

27. ALWAYS!!!

28. Need Help Getting Started?
CALL US!!!
The Idea Solutions Translation People
877.273.4100
info@sanjika.com