1. UPSCALE DINING
Restaurant Marketing is
experiencing a distinct
paradigm shift. Previously,
marketers controlled the
conversation with
consumers through
television, radio,
newspapers and
magazines. With millions of
people now using Social
Media for their primary
buying signals, there is a
new open dialogue that
now takes place in real
time. Restaurnants that
do not adapt run the risk of
marginalizing their Brands.
Leveraging the Power of Information, Media & Networks
Successfully Creating Value to Empower our Restaurant Clients
It takes more for a restaurant to succeed than simply knowing how to prepare the perfect California Roll or serve the
most trendy cocktail. It takes creativity not only in the kitchen, but also in knowing how to market your brand and
connect with the customer. Ah, if it were only that simple people would be packing into restaurants at record numbers.
Well it is, but most Restaurants get lost in translating that message to potential Customers. That’s where we come in.
Consumers often first know of a particular restaurant through its advertising. However, their perceptions of the
Restaurant are shaped by a combination of competitors advertising, personal experiences and most importantly Social
Media. We now live in an era where Social Media accounts for most of the buying signals that people receive.
We bring restaurants closer than ever before to their customers by utilizing a vast array of Social Media tools that
empower and give new breathe to their brands. Our Restaurant Clients converse and connect with their customer
and know definitively that their marketing efforts are not being ignored.
Choosing a favorite restaurant is a very social experience and people like to share social experiences with other
people. Therefore, we believe that it just makes perfect sense to leverage social behavior in creating value for our
Restaurant Clients.
Let’s face it, in today’s soft economy people are continuing to eat out. The difference is When and Where they choose
to eat out. As the Masters of Idea Translation, there is no company today that is better positioned to assist
Restaurants in attracting more new customers and rewarding more loyal customers than live.sanjika. No One!
live.sanjika.com