Value Proposition canvas- Customer needs and pains
Corporate Research Project on Pharmaceutical Industry of Singapore
1. Capstone Research by: Sanket Golechha – MJAN14GLM38
Logistics and Supply Chain in
Pharmaceutical Industry
2. Logistics and Supply Chain in
Pharmaceutical Industry
Agenda
1. Introduction
2. Research Objectives
3. Research Framework
4. Research Findings
2
5. Recommendations
6. Limitations of the study
7. Future Scope
3. Pharmaceutical Industry – Complex Supply Chain
Various forms of products
Product specific handling requirements
Necessity – Presence across the World
Involvement of various regulatory bodies
Security concern to avoid counterfeit drugs from
entering the supply chain
One of the fastest growing industry in the world
3 Logistics and Supply Chain in
Pharmaceutical Industry
Introduction
4. To study the supply chain in Pharmaceutical
Industry of Singapore
To study the regulations and security involved in
the supply chain to eliminate counterfeit drugs
from the Industry
To suggest recommendations for the
Pharmaceutical industry of Singapore to make
their supply chain more secured
Logistics and Supply Chain in
Pharmaceutical Industry
Proposed Objectives
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5. Logistics and Supply Chain in
Pharmaceutical Industry
Research Framework
5
Pharmaceutical
Industry
Business
Environment
Logistics
Environment
Supply Chain
Product Flow
Information
Flow
Money Flow
Complexity
Network
Criticality
Counterfeity
Cold Chain
Reverse
Logistics
Regulations
Legality
Laws of the
land
Regulatory
Bodies
Singapore
6. Industry Expert
Mr. Kalaiarasan – Supply Chain Head of Asia
Pacific, Middle East, African countries and Greater
China regions; Novartis Pharmaceuticals
Pharmaceutical Academician
Mr. Deepak Srideshmukh, professional trainer for
various practices of Pharmaceutical Industry
Logistics and Supply Chain in
Pharmaceutical Industry
Primary Research
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7. Logistics and Supply Chain in
Pharmaceutical Industry
Supply Chain – Novartis Pharma.
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Manufacturers
•Manufacturing
plants of Europe
and USA
Distributors
cum
Consignment
Agents
• Zuellig
Pharmaceuticals,
Singapore (3PL)
Retailer
•Hospital
Pharmacies,
Watsons
Pharmacy,
etc
8. Product Flow
Manufacturing houses
Channels and players involved
Information Flow
IT Involvement
Money Flow
Pricing and Credit Period
Returns/Reverse Logistics
Function of Time
Lead Time, Inventory Turnover
Reverse logistics
Expiry, Damaged, Recalls
Logistics and Supply Chain in
Pharmaceutical Industry
Supply Chain – Novartis Pharma.
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9. Categories of counterfeit products,
Products that have
no active ingredient
wrong/different ingredients than what is mentioned
incorrect quantities of the active ingredient as
mentioned
right ingredients in right quantities but fake
packaging
copied from the original product
Impurities/contaminants at unreasonable level
9 Logistics and Supply Chain in
Pharmaceutical Industry
Counterfeit Drugs
10. 10 Logistics and Supply Chain in
Pharmaceutical Industry
Counterfeit Drugs entering the SC
Source: Finlay, 2012
11. HSA – Health and Sciences Authority of
Singapore
National Pharmaceutical Administration
Centre for Drug Evaluation
Product Registration Department
Institute of Science and Forensic Medicine
Licensing
Manufacturer’s, Product’s, Distributor’s, Importer’s
Certificate to Export
Collaborations
WHO, FDA, EMA, etc.
Taxation
Import Duty – 0% and GST – 7%
11 Logistics and Supply Chain in
Pharmaceutical Industry
Regulations in Singapore
Source: HAS Singapore, 2012
12. Network Design
Presence all over the world
Life of the drug
Inventory Management and Material Handling
Large number of Stock Keeping Units
Cold Chain maintenance
Temperature and environment sensitive drugs
High capital investment
Awareness in smaller countries
Reverse Logistics
Breakage, Expiry and Recalls
Regulations to destroy the product
Logistics and Supply Chain in
Pharmaceutical Industry
Challenges and Complexities
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13. IT involvement
Levels of IT involvement
Right upgradation at the right time
Application of IT in the system
Logistics and Supply Chain in
Pharmaceutical Industry
Challenges and Complexities contd…
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Source: Frost and Sullivan, 2012
14. Accountability and Traceability through Track and
Trace Technology
Serialization in products
Authentic coding with all details
Track the network the drug has travelled
International Collaboration and Cooperation
Centralized database
Collaboration between drug regulatory bodies
Cooperation between International Investigation
agencies for making the industry secure
Logistics and Supply Chain in
Pharmaceutical Industry
Recommendations
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15. Vigilant Pharmacists
Details at POS on and the trends and pattern in
particular product range
Destroy empty boxes and used containers
Inform the company in case of any suspicious
activity
Educating Consumers and Creating Awareness
Importance of authentic drugs
Make consumers aware about their international
collaborations and initiatives for their betterment
and safety
Logistics and Supply Chain in
Pharmaceutical Industry
Recommendations contd…
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16. Collection of data and information that is
considered confidential by companies or
regulatory bodies
Finding industry experts and getting appointment
within the stipulated time
Lack of connect between the industry experts and
students due to cultural and language differences
16 Logistics and Supply Chain in
Pharmaceutical Industry
Limitations of Study
17. This study could be extended to the role of Third
party logistics Companies and their operations
Supply Chain of other ASEAN countries could be
studied
Innovative supply chain involving Postponement
could be studied
17 Logistics and Supply Chain in
Pharmaceutical Industry
Future Scope
19. Business Environment of Singapore
Demography
• Population, Area, Population Growth rate, etc
Economic Environment
• GDP, Growth rate, Inflation, Labour Force, etc
Logistics Environment
• Major airports, ports, capacities, market leaders
Rankings
Singapore
• #1 Logistics Hub in the World (World Bank, 2013)
• Connection with 275 cities in 65 countries across the
globe
19 Logistics and Supply Chain in
Pharmaceutical Industry
Literature Review
Source: Singapore Government, 2014
20. Pharmaceutical Industry
Total revenue from prescription drugs was $954
Billion in 2012 (Pharmaceutical Research and
Manufacturers, 2013)
Singapore
• Growth of 4.9% in 2013 to reach a value of $0.6
Billion
• GlaxoSmithKline Plc leading player with 7.6% market
share
20 Logistics and Supply Chain in
Pharmaceutical Industry
Literature Review contd…
Source: MarketLine Industry Profile, 2014
21. 21 Logistics and Supply Chain in
Pharmaceutical Industry
Distribution Models
Source: BCI Global, 2014
22. 22 Logistics and Supply Chain in
Pharmaceutical Industry
IT Adoption Stages
Source: BCI Global, 2014
Setup that automates the
entire organization
Integrated enterprise
application such as
Business Intelligence
Solutions integrating
multiple functional
areas, like ERP
Department
Specific
Solution
Level 4
Level 3
Level 2
Level 1
23. Secondary Research
To read Books, Journals, Reports and Articles on
Pharmaceutical Industry’s
• Performances and Trends
• Best practices by various companies to make their
supply chain efficient
• Laws of the land and regulations by the governing
bodies
• Technologies adopted to eliminate counterfeit drugs
• Logistics involved in the Supply Chain
23 Logistics and Supply Chain in
Pharmaceutical Industry
Research Methodology
24. Primary Research
Interview Academic expert on
• Handling the complexity in Supply Chain
• Ways to make the supply chain efficient with product
specific requirements
Interview Industry expert on
• Processes followed by their company in the supply
chain
• Methods adopted to eliminate counterfeit drugs from
the supply chain
• System to meet the regulations by the governing
authorities
24 Logistics and Supply Chain in
Pharmaceutical Industry
Research Methodology contd…
25. Logistics and Supply Chain in
Pharmaceutical Industry
Milestones
1st Dec – 15th Dec ’14
• Report submission
• Final Presentation
1st Nov – 31st Nov ’14
• Primary Research
• Secondary Research
10th Oct – 30th Oct ‘14
• Literature Review
• Mid Review Presentation
• Secondary Research
6th Sept – 10th Oct ’14
• Research Topic
• Proposal Presentation
• Literature Review
Final Presentation
Primary Research
Mid Review
Proposal for the Topic
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