This is Episode Ten in a series of "Ten Things" presentations, in which Jon Manning, the Founder & Principal Consultant at Sans-Prix.com and the Founder & Managing Director of PricingProphets.com, take a look at ten reasons why pricing is getting very scary. Visit: http://www.sans-prix.com | http://www.PricingProphets.com Follow Us: Twitter: @sansprix | @PricingProphets LinkedIn: http://www.linkedin.com/company/pricing-prophets 
 Facebook: http://www.facebook.com/PricingProphets

1. pricing
ten common
traps

2. Number 10
Leaving Pricing too late in the
marketing process
Slide 2

3. Number 9
Top-down pricing to fix the P&L
Slide 3

4. Number 8
Using the same averages across all
products

5. Number 7
Cost-plus Pricing

6. Number 6
Too narrow a competitive perspective

7. Number 5
To the general level of the
competition

8. Number 4
Using the wrong research tools

9. Number 3
Mechanical

10. Number 2
Scenario Modeling

11. Number 1
Its unfair on customers

12. Contact Information
Jon Manning
Managing Director
PO Box 533, Ascot Vale, Vic 3032 Australia
pricingprophets
+61 (0) 405 629-141
jon@pricingprophets.com
http://twitter.com/PricingProphets
http://www.youtube.com/user/PricingProphets
http://www.linkedin.com/company/pricing-prophets